Varun Keswani
Building Transferz
Bengaluru
7+ years of work experience
Oct 20233 yPresent
India
Nov 20221 yrOct 2023
India
- Strategically grow multiple categories at Simpl, driving both value and volume expansion.
- Consistently achieve month-on-month growth of the existing portfolio by a target of 35%.
-Establish and maintain a dominant share of wallet, aiming for over 80% market share.
Improve conversion rates for D2C brands by approximately 30% through insightful website recommendations and effective utilisation of Simpl products.
-Foster cross-brand collaboration to maximize GMV and unlock synergies between different brands within the Simpl ecosystem.
-Drive brand sales by facilitating co-funded promotional offers, enabling partnerships that deliver mutually beneficial outcomes.
Sep 20211 yr 3 mosNov 2022
India
- Onboarded 4 high-value GMV accounts Envi Cabs, Quickride, Ebix Taxis and Lithium
- Reducing dead-ends(cab unavailability) to less than 3.2% and improving airport transfers in terms of reach and volume of the business.
- Growing GMV of large cab fleet owners month on month by more than 72% through supply parameters such as pricing availability of cabs
- Optimised Product and funnel of 3 brands ie MMT Goibibo and Redbus for Airport transfers and Outstation trips compared to OLA and Uber.
- Enabling Airport transfers in tier 2 cities like Chandigarh Dehradun and Kolkata at competitive pricing
- Maintaining high Fulfillment at 98%
- Improving NPS by 12 for Cabs from 27 to 39
- Starting outstation in Dehradun as a source and destination city on all-electric fleet
- Strategize and execute co branding excercise with large fleet operators
- High partner engagement in initiatives taken by both brands Goibibo and MakeMyTrip
- Hiring and managing on ground teams to manage airport fulfilment across all airports
- Starting hourly rentals completely on API supply
- Onboarded Envi Cabs for airport transfers in Bangalore
Mar 20217 mosSep 2021
Delhi, India
-Increased sales volume by expanding product line to new food chains.
-Prepared sales presentations for clients showing success and credibility of aerated health centric drinks
-Onboarded 16 health centric restaurants for HealthKart Products
-Trained General and Modern Trade Sales officers
I switched due to ideology mismatch, grateful for the experience. Hence on my profile.
Sep 20207 mosMar 2021
Delhi, India
- Currently helping restaurants pick their business to pre covid levels
- Aligning Marketing campaigns to the New normal , helping dining out business grow after unlock
Oct 20191 yrSep 2020
New Delhi Area, India
- Strategy Building in rebranding Zomato Gold to Zomato Pro , scaling up transaction business for Zomato in Delhi NCR (Noida Zone) + Transitioning and adding new outlets on Zomato Pro
- Becoming an ALPHA in quarter 4; overachieving given targets by the management
- Launching new products ; Contact Less Dining in Delhi NCR , deploying restaurants virtually; taking virtual training of the staff , heading Menu Digitisation Vertical for Noida as Zone
- Managing High Billing accounts which have a higher degree of complexity in terms of client servicing
- Launched Zomato Gold specials in Delhi NCR
- Working closely with the 5-Star properties in Delhi NCR to increase their F&B Business & to help them increase the footfall
- Penetration of Zomato Gold in Delhi NCR
Jul 20194 mosOct 2019
North India
-Penetration of Zomato products in tier 2 and tier 3 cities
-Growing Low CFT clients
-Launching Zomato Ad Products in cities like Mohali, Varanasi, Udaipur, Jodhpur
Varun’s AI Stack
Education
Master of Business Administration (MBA), Marketing & Operations
New Delhi institute of Management
20142 yrs2016
Bachelor of Business Administration (BBA), BBA Genral
Jagannath International Management School,Vasant Kunj
20103 yrs2013
Join Varun and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss