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Varun Kasat

Product Marketing Senior Associate at Skillz | Ex-Turtlemint Insurance & Games24x7 | Product & Retention Marketing | COEP 2020

India

6+ years of work experience

Skillz
May 20251 yr 5 mosPresent

Bengaluru, Karnataka, India

Turtlemint
Jul 202411 mosMay 2025

Mumbai, Maharashtra, India

Games24x7
Apr 20244 mosJul 2024

Hybrid

Games24x7
Feb 20222 yrs 3 mosApr 2024

Mumbai, Maharashtra, India

I am a part of the retention marketing team at rummycircle.com at Games24x7 1. The retention team drives incremental revenue while improving player retention and loyalty. It also necessitates rigorous data analysis to understand how players' spending patterns evolve over time and what causes players to spend more or less over time. 2.My role is to help run various promotional tournaments, test new offers, leverage website content, run email and SMS campaigns, and so on to increase revenue and retention. 3.Additionally I assist in the creation and implementation of a monthly marketing calendar for various campaigns. - Collaborate with agencies to manage acquisition campaigns while meeting monthly conversion and cost goals. - Conduct extensive campaign analysis on a daily, weekly, and monthly basis to identify growth opportunities. 4.Understanding essential tools such as SQL, Tableau, and advanced Excel for data analysis and campaign fine-tuning.
Amura Marketing Technologies
Sep 20201 yr 5 mosJan 2022

Pune Division, Maharashtra, India

1. Implemented digital marketing strategies by publishing ads on various platforms , social media campaigns and interactive blogs to promote client reputation, product awareness and business growth in terms of revenue. 2. I worked with clients from various sectors including Real Estate, Pharmaceutical companies and FMCG. Successfully tried and managed a portfolio of 3 - 4 Brands 3. Analysed campaign results, optimisation programs & executed day to day requirements of clients 4. Oversaw internal teams work to ensure the highest level of service is achieved in order to meet our clients' needs. 5. As a fresher learnt a lot about various digital marketing products like PPC, Google search ads,Google display and discovery ads, Facebook ads, CRM ,SMS and email marketing. 6. Worked on Website content optimisation, improvements within the website structure; functionality, usability, navigation by users, simultaneously coordinating with web development team
Metaforge Engineering Pvt Ltd - India
May 20182 mosJun 2018

Nashik, Maharashtra, India

Varun’s AI Stack

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notion
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Education

COEP Technological University

Bachelor of Technology - BTech, Metallurgical Engineering

COEP Technological University

20164 yrs2020

HSC

Sukhdev Kale Junior College

20142 yrs2016

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Headline

Product Marketing Senior Associate at Skillz | Ex-Turtlemint Insurance & Games24x7 | Product & Retention Marketing | COEP 2020

About

Hi,I am a metallurgical engineering graduate from College of Engineering Pune and currently work as a Product Marketing Senior Associate at Skillz. Working in marketing for the last 6 years has taught me about the complexities and ever-changing nature of the industry. I worked on customer acquisition for a while and am now working on customer retention. I'm still very new and learning and grasping new things every day. Understanding consumer psychology while they use products/services from various businesses in numerous sectors is fascinating and I am loving this space totally.Aside from work, my interests include - personal finance, costing, and management - I am a huge sports enthusiast - ardent lover and professional player of cricket, football, badminton, and table tennis I also enjoy binge watching shows and going to live stand up comedy shows

Location

India

AI stack

claude code

claude

codex

lovable

meta

notion

Work experience

Product Marketing Senior Associate at Skillz, May 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Product Marketing Manager at Turtlemint, Jul 2024 - May 2025 · 11 mos, Mumbai, Maharashtra, India

Senior Associate - Marketing Operations at Games24x7, Apr 2024 - Jul 2024 · 4 mos, Hybrid

Associate - Marketing Operations at Games24x7, Feb 2022 - Apr 2024 · 2 yrs 3 mos, Mumbai, Maharashtra, India, I am a part of the retention marketing team at rummycircle.com at Games24x7 1. The retention team drives incremental revenue while improving player retention and loyalty. It also necessitates rigorous data analysis to understand how players' spending patterns evolve over time and what causes players to spend more or less over time. 2.My role is to help run various promotional tournaments, test new offers, leverage website content, run email and SMS campaigns, and so on to increase revenue and retention. 3.Additionally I assist in the creation and implementation of a monthly marketing calendar for various campaigns. - Collaborate with agencies to manage acquisition campaigns while meeting monthly conversion and cost goals. - Conduct extensive campaign analysis on a daily, weekly, and monthly basis to identify growth opportunities. 4.Understanding essential tools such as SQL, Tableau, and advanced Excel for data analysis and campaign fine-tuning.

Marketing Executive at Amura Marketing Technologies, Sep 2020 - Jan 2022 · 1 yr 5 mos, Pune Division, Maharashtra, India, 1. Implemented digital marketing strategies by publishing ads on various platforms , social media campaigns and interactive blogs to promote client reputation, product awareness and business growth in terms of revenue. 2. I worked with clients from various sectors including Real Estate, Pharmaceutical companies and FMCG. Successfully tried and managed a portfolio of 3 - 4 Brands 3. Analysed campaign results, optimisation programs & executed day to day requirements of clients 4. Oversaw internal teams work to ensure the highest level of service is achieved in order to meet our clients' needs. 5. As a fresher learnt a lot about various digital marketing products like PPC, Google search ads,Google display and discovery ads, Facebook ads, CRM ,SMS and email marketing. 6. Worked on Website content optimisation, improvements within the website structure; functionality, usability, navigation by users, simultaneously coordinating with web development team

Summer Intern at Metaforge Engineering Pvt Ltd - India, May 2018 - Jun 2018 · 2 mos, Nashik, Maharashtra, India

Education

Bachelor of Technology - BTech, Metallurgical Engineering, COEP Technological University

HSC, Sukhdev Kale Junior College