---
title: "Varun Bhardwaj - Senior Product Analyst in Rohtak | Tal"
description: "Meet Varun Bhardwaj, Product@ShareChat | Axis Bank | IIT-Guwahati based in Rohtak. AI stack includes codex, cursor, and claudecode."
image: "https://tal.club/meet/varun-bhardwaj-1/share-image"
---

# Varun Bhardwaj on Tal

## Headline

Product@ShareChat \| Axis Bank \| IIT\-Guwahati

## About

Working as Product Analyst at ShareChat towards creating value for users\. Graduated with B\.Tech from IIT Guwahati majoring in Chemistry\. I have keen interest in Machine learning, Artificial Intelligence, Analytics, Business Strategy and Product management\. I have always been passionate about identifying problems and solving them\. I got introduced to machine learning during my initial years at IIT Guwahati\. I have undertaken several projects like multi class image classification and organic chemical reaction predictions etc\. Apart from this I am also passionate about Business strategy and analytics as a result of which I worked on several case studies like Growth of EV market in India\. I also interned at Axis bank as Business analyst putting my analytical skills to test\. I contributed in making data driven business decisions\. I leveraged my technical skills along with business and product sense to improve overall product experience for 14 different products\. Also, I strategically assessed 15 campaigns to improve engagement\. I contributed in implementation of a cross channel attribution system to understand conversions from different channels to improve efficient resource allocation\. I have been Convener at Alcheringa 2023 \- The Annual cultural festival of IIT Guwahati where I spearheaded and managed a 3\-tier team of 250\+ people to plan, organize and execute the 27th edition of the largest student\-organized cultural fest of North\-East India\. I conceptualized and executed the entire budget with 25% YoY growth\. Introduced a revenue stream by implementing an online ticketing solution for the festival\. I managed all the administrative tasks and vendor\-client communication\. I had decision making in marketing and sponsorship planning for PSUs and corporate companies, media and branding of the various segments\. I devised and executed the strategies for Crisis Management in coordination with top management of CRPF and Institute Security Force to ensure safety of 100k\+ people\.

## Location

Rohtak

## AI stack

codex

cursor

claudecode

## Work experience

Senior Product Analyst at ShareChat, Apr 2026 \- Present · 5 mos, Bengaluru, Karnataka, India · Hybrid, Feed Recsys and Relevance \- Identified churn of new user in early lifecycle due to fixed ads strategy\. \- Improved New user retention by dynamic ads strategy increasing new user DAU by 10K\. \- Building better experience for short drama consumption on MOJ\.

Product Analyst at ShareChat, Jul 2024 \- Apr 2026 · 1 yr 10 mos, Bengaluru, Karnataka, India · Hybrid, Notifications \- 500k\+ DAU increased by automated trending news notification\. \- 11L/month saved by system simplification\. \- Improved relevance by redefining user affinity for content and using genre based CTA\. \- Reduced uninstalls and optouts Gamification \- Started and Scaled gaming experience based on monetary goods\. \- 10x growth in user's spend over 4 months \- 45% and 27% D1 and D30 retention respectively\.

Analyst \- Business Intelligence Unit at Axis Bank, May 2023 \- Jul 2023 · 3 mos, South Mumbai, Maharashtra, India, Handled project DeepMind \- \(Enhanced behavioral analysis of Consumer data and Revenue\); Applied post\-campaign tracking analysis to enhance customer communication efficiency for 14 products, resulting in improved engagement; Implemented a cross\-channel attribution model to understand the contribution of each channel in overall conversions for improved resource allocation; Strategically assessed 15 campaigns, pinpointing enhancement opportunities for superior outcomes; Methodically tracked diverse engagement metrics\.

Convener at Alcheringa, IIT Guwahati, May 2022 \- May 2023 · 1 yr 1 mo, Spearheaded and managed a 3\-tier team of 250\+ people; Conceptualized and executed the entire budget of the festival with 25% YoY growth; Introduced new revenue stream: Ticket selling; Managed all the administrative tasks and vendor\-client communication for the festival; Decision making in marketing, sponsorship planning, media and branding; Devised and executed the strategies for Crisis Management while coordinating with top management of CRPF to ensure safety of 100k\+ people\.

Research Intern at UiT\- The Arctic University of Norway, May 2022 \- Sep 2022 · 5 mos, Tromsø, Troms og Finnmark, Norway, Presented at The 43rd Symposium on Ultrasonic Electronics \(USE2022\), held in Japan in November 2022\. Published Conference Paper\. Developed finite element models for acoustic transducers; Application driven research interests in area of nanotechnology and acoustics imaging; Contributed in research of acoustic wave propagation in Lithium Niobate crystal\.

Club Member at IITG\.ai, Sep 2021 \- May 2022 · 9 mos, Guwahati, Assam, India

Corporate Relations and Marketing Executive at Alcheringa, IIT Guwahati, Jun 2021 \- May 2022 · 1 yr, Approached various 100\+ Corporates and PSUs for sponsorship; Mentored a team of 10\+ executives; Coordinated with 6 different functional teams; Executed security plans for the festival\.

Marketing Executive at Alcheringa, IIT Guwahati, Jan 2021 \- Jun 2021 · 6 mos, Market research for sponsorship; Executed sales of official merchandise of the festival\.

## Education

Bachelor of Technology \- BTech, CST, Indian Institute of Technology, Guwahati

[View the original profile](https://tal.club/meet/varun-bhardwaj-1)

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