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Varun Baruah

Product @Axi | Ex - Orange Health Labs | DeHaat | Fintech | Trading Platform | Crypto | IIM Ahmedabad | NIT Silchar

Bengaluru

4+ years of work experience

Axi
Apr 20242 yrs 6 mosPresent

- Drove 8× growth in Monthly Active Users (MAU) and 20× growth in trading volume while expanding the platform across 140+ countries by improving onboarding, conversion funnels and the overall trading experience. - Led the launch of Crypto Perpetual Futures with 100+ cryptocurrencies, establishing a new product line that contributed approximately 40% of newly traded customers and drove 15% month-over-month business growth. - Leading the development of Axi's proprietary Copy Trading platform and defining the product-led growth strategy to build a social trading ecosystem that differentiates Axi in the competitive retail trading market. - Improved mobile app performance by reducing cold start and home screen load times from 6.0 seconds to 1.5 seconds in underperforming markets, resulting in significantly higher conversion rates and improved performance marketing efficiency. - Owned product strategy and roadmap for Axi's mobile trading platform, partnering with Engineering, Design, Trading Team, EFX, Risk, Compliance, Marketing, Sales and Commercial teams to deliver scalable trading experiences 24*7.
Orange Health Labs
Jul 20239 mosMar 2024

Bengaluru, Karnataka, India

• Build the centralized “Offer & Coupon” engine for D2C business that contributed close to a 10% uplift in MoM revenue - Solved the coupon discovery & and application of a wide variety of coupons in the mobile App & Web for end consumers - Build the “Offer Management” module that allowed Marketing & other business folks to create, edit, change status and manage all types of coupons in 1 place at ease. • Performed a series of Demand led Growth Experiments to customize mobile app widget display for different persona of users and nudge users via InApp, PN etc. based on user journeys & funnel drop-off which led to an increase in M3 Retention by 6% from initial • Automated the WhatsApp-based customer chat support flow and integrated with the platform API to bring down the daily volume of 4K agent-based chats by 18% and improve the customer response time within 60 secs from 78% to 91%
DeHaat
Feb 20221 yr 6 mosJul 2023

• Build the digital “Buy Now Pay Later” product from 0-1 for farmers that provided formal credit and enabled them to buy Agri inputs from DeHaat-partnered retailers, scaled the Product to 1-10, acquired thousands of farmers and disbursed around INR XX Cr loan • Developed an in-house Loan Management System (LMS) that provided underwriting, disbursement, and repayment capability and is also integrated with 3rd party applications such as “Blacksoil” for credit line status and other data exchanges. • Drove product-led growth to achieve 4X farmer acquisition rate quarter on quarter; maintained the guardrail metric of NPA from ~5.5% to below 3%; increased activation & retention from 37% to ~60% resulting in more than 1 Lakh orders purchased • Implemented WhatsApp Bot for Demand and Supply aggregation for daily order volume of INR X Cr from 2500+ partners for 15+ F&V products across 40+ nodes for General Trade Business • Contributed to an end-to-end farm-level traceability product built on block-chain for contract farming with farmers of 6 states for the Export vertical • Brought control in the Supply Chain of General Trade Business by integrating the Kissflow tool into the Business process led to a reduction in bad trades (fewer margins/ unhealthy AR) by 15% in 3 months
Razorthink Inc.
20173 yrs2020

Bengaluru

• Build RZT Data Science SAAS Platform that streamlines end-to-end ML lifecycle with capabilities such as visual pipeline builder, model deployment, model serving, governance, artefacts reusability & drift monitoring which generated close to USD 10 million revenue • Developed the Platform roadmap based on industry experience, market research, competitive analysis, and pain points from internal users & prospects (60+ interviews); prioritized features & received appreciation from the Executive Board and COO, Gary Oliver • Implemented Auto-Pilot capability in the platform that automated the application of ML algorithms for a business use-case which gained significant traction among prospects and led to 15-20% cross-sell opportunities and increased conversion rate by 7% • Worked closely with Data Scientists, Data Engineers & ML Ops and solved their pain points resulting in faster production turnaround time by ~30% and increased efficiency thus allowing team members to handle concurrent projects • Assisted Sales & Marketing in formulating strategies to highlight product capabilities through online channels which reduced the Sales cycle, developed ICP of 2K+ companies from TAM of 12K companies, and increased Platform Demo Enquiry Funnel by 5-10 % every month • Created a strong community of novice user base by crafting best-in-class user activation & intuitive onboarding experience with walkthrough guides, tutorials, videos etc. and engaged them periodically throughout the journey with contests, challenges, points, leaderboards, webinars etc.
Outsell - An Award Winning Sales Effectiveness Solution
20152 yrs2017

Bengaluru

• Established Outsell – An award winning gamified Sales Enablement Platform for both mobile and desktop - Led a four-person team to develop it from scratch to MVP (minimum viable product) in 5 months - Scaled the team to 15 employees spread across 4 cities which serviced 15,000 users, across 15 companies • Deployed Outsell for CERA India Ltd across 80+ locations that resulted in an increase in topline growth by 15% QoQ - Achieved a completion rate of 96% throughout, out of which 87% users say that Outsell helped in day-to-day sales • Formulated a gamified call monitoring app that increased upselling opportunities by 55 % - Yielded over USD 30K in revenue for the customer care arm of Minacs, a BPO firm

Varun’s AI Stack

claude code
claude code
claude
claude
lovable
lovable
openai
openai
Figma Make
Figma Make
Otter.ai
Otter.ai

Education

Indian Institute of Management Ahmedabad

Master of Business Administration - MBA

Indian Institute of Management Ahmedabad

20202 yrs2022
National Institute of Technology Silchar

Bachelor of Technology (B.Tech), Electronics and Communication Engineering

National Institute of Technology Silchar

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Headline

Product @Axi | Ex - Orange Health Labs | DeHaat | Fintech | Trading Platform | Crypto | IIM Ahmedabad | NIT Silchar

About

Senior Product Manager with 7+ years of experience building B2C and B2B products across fintech, trading platforms, crypto, AI, healthtech, agritech and enterprise SaaS. Currently leading product initiatives at Axi, building global trading and crypto products that serve customers across 140+ countries, with a focus on growth, platform scalability and exceptional trading experiences. I enjoy solving complex product challenges at the intersection of customer needs, business strategy and technology to build products that deliver measurable impact at scale.

Location

Bengaluru

AI stack

claude code

claude

lovable

openai

Figma Make

Otter.ai

Work experience

Product Manager at Axi, Apr 2024 - Present · 2 yrs 6 mos, - Drove 8× growth in Monthly Active Users (MAU) and 20× growth in trading volume while expanding the platform across 140+ countries by improving onboarding, conversion funnels and the overall trading experience. - Led the launch of Crypto Perpetual Futures with 100+ cryptocurrencies, establishing a new product line that contributed approximately 40% of newly traded customers and drove 15% month-over-month business growth. - Leading the development of Axi's proprietary Copy Trading platform and defining the product-led growth strategy to build a social trading ecosystem that differentiates Axi in the competitive retail trading market. - Improved mobile app performance by reducing cold start and home screen load times from 6.0 seconds to 1.5 seconds in underperforming markets, resulting in significantly higher conversion rates and improved performance marketing efficiency. - Owned product strategy and roadmap for Axi's mobile trading platform, partnering with Engineering, Design, Trading Team, EFX, Risk, Compliance, Marketing, Sales and Commercial teams to deliver scalable trading experiences 24*7.

Product Manager II at Orange Health Labs, Jul 2023 - Mar 2024 · 9 mos, Bengaluru, Karnataka, India, • Build the centralized “Offer & Coupon” engine for D2C business that contributed close to a 10% uplift in MoM revenue - Solved the coupon discovery & and application of a wide variety of coupons in the mobile App & Web for end consumers - Build the “Offer Management” module that allowed Marketing & other business folks to create, edit, change status and manage all types of coupons in 1 place at ease. • Performed a series of Demand led Growth Experiments to customize mobile app widget display for different persona of users and nudge users via InApp, PN etc. based on user journeys & funnel drop-off which led to an increase in M3 Retention by 6% from initial • Automated the WhatsApp-based customer chat support flow and integrated with the platform API to bring down the daily volume of 4K agent-based chats by 18% and improve the customer response time within 60 secs from 78% to 91%

Product Manager at DeHaat, Feb 2022 - Jul 2023 · 1 yr 6 mos, • Build the digital “Buy Now Pay Later” product from 0-1 for farmers that provided formal credit and enabled them to buy Agri inputs from DeHaat-partnered retailers, scaled the Product to 1-10, acquired thousands of farmers and disbursed around INR XX Cr loan • Developed an in-house Loan Management System (LMS) that provided underwriting, disbursement, and repayment capability and is also integrated with 3rd party applications such as “Blacksoil” for credit line status and other data exchanges. • Drove product-led growth to achieve 4X farmer acquisition rate quarter on quarter; maintained the guardrail metric of NPA from ~5.5% to below 3%; increased activation & retention from 37% to ~60% resulting in more than 1 Lakh orders purchased • Implemented WhatsApp Bot for Demand and Supply aggregation for daily order volume of INR X Cr from 2500+ partners for 15+ F&V products across 40+ nodes for General Trade Business • Contributed to an end-to-end farm-level traceability product built on block-chain for contract farming with farmers of 6 states for the Export vertical • Brought control in the Supply Chain of General Trade Business by integrating the Kissflow tool into the Business process led to a reduction in bad trades (fewer margins/ unhealthy AR) by 15% in 3 months

AI Product Manager at Razorthink Inc., 2017 - 2020 · 3 yrs, Bengaluru, • Build RZT Data Science SAAS Platform that streamlines end-to-end ML lifecycle with capabilities such as visual pipeline builder, model deployment, model serving, governance, artefacts reusability & drift monitoring which generated close to USD 10 million revenue • Developed the Platform roadmap based on industry experience, market research, competitive analysis, and pain points from internal users & prospects (60+ interviews); prioritized features & received appreciation from the Executive Board and COO, Gary Oliver • Implemented Auto-Pilot capability in the platform that automated the application of ML algorithms for a business use-case which gained significant traction among prospects and led to 15-20% cross-sell opportunities and increased conversion rate by 7% • Worked closely with Data Scientists, Data Engineers & ML Ops and solved their pain points resulting in faster production turnaround time by ~30% and increased efficiency thus allowing team members to handle concurrent projects • Assisted Sales & Marketing in formulating strategies to highlight product capabilities through online channels which reduced the Sales cycle, developed ICP of 2K+ companies from TAM of 12K companies, and increased Platform Demo Enquiry Funnel by 5-10 % every month • Created a strong community of novice user base by crafting best-in-class user activation & intuitive onboarding experience with walkthrough guides, tutorials, videos etc. and engaged them periodically throughout the journey with contests, challenges, points, leaderboards, webinars etc.

Co-Founder at Outsell - An Award Winning Sales Effectiveness Solution, 2015 - 2017 · 2 yrs, Bengaluru, • Established Outsell – An award winning gamified Sales Enablement Platform for both mobile and desktop - Led a four-person team to develop it from scratch to MVP (minimum viable product) in 5 months - Scaled the team to 15 employees spread across 4 cities which serviced 15,000 users, across 15 companies • Deployed Outsell for CERA India Ltd across 80+ locations that resulted in an increase in topline growth by 15% QoQ - Achieved a completion rate of 96% throughout, out of which 87% users say that Outsell helped in day-to-day sales • Formulated a gamified call monitoring app that increased upselling opportunities by 55 % - Yielded over USD 30K in revenue for the customer care arm of Minacs, a BPO firm

Education

Master of Business Administration - MBA, Indian Institute of Management Ahmedabad

Bachelor of Technology (B.Tech), Electronics and Communication Engineering, National Institute of Technology Silchar