Headline

AVP, Marketing & Retail at Livspace

About

Expert in delivering growth and leading brands into their future, beginning with identifying brand gaps, opportunities and challenges and ending with cutting-edge marketing strategy and its execution in terms of marketing mix solutions. Have about 11 years of experience in the area of marketing and brand strategy. Prior to Centre of Gravity Consulting, had worked at Biodiversity Conservation India Pvt. Limited, an organisation working towards mainstreaming sustainability. Key clients: Asian Paints Ceat Tyres Specialties: Defining the value proposition / brand promise Customer Segmentation Strategic Research - Research design, moderation and analysis Brand / product launch strategy New product development Brand equity analysis Brand tracking studies Analysing sales data Planning, integrating and executing communication

Location

Bengaluru

AI stack

claude

Work experience

AVP, Marketing & Retail at Livspace, Jan 2024 - Present · 2 yrs 10 mos

AVP, Marketing at Livspace, Jan 2022 - Dec 2023 · 2 yrs

AVP, Brand Marketing (India & SEA) at Livspace, Apr 2021 - Dec 2021 · 9 mos

Founder, Director at Happy Ants, Dec 2017 - May 2019 · 1 yr 6 mos, Bengaluru Area, India

Associate Vice President Marketing at MY GUBBI - Home Interior Solutions, Jul 2016 - Dec 2017 · 1 yr 6 mos, Bengaluru Area, India

Senior Manager - Marketing at Sterling Holiday Resorts Limited, Apr 2016 - Jun 2016 · 3 mos, Chennai Area, India

Executive Assistant to the Managing Director at Sterling Holiday Resorts Limited, Jan 2015 - Apr 2016 · 1 yr 4 mos, Chennai Area, India

Marketing Manager at Sterling Holiday Resorts Limited, Dec 2012 - Dec 2014 · 2 yrs 1 mo, Chennai Area, India

Brand Strategist at Centre of Gravity Consulting, Nov 2009 - Dec 2012 · 3 yrs 2 mos, Bangalore, A strategic advisory specializing in developing customer centric solutions for enterprises Some of the strategy assignments include: Developed and rationalised the brand architecture for Asian Paints’ portfolio of products, services and retail Segmentation and growth strategy for CEAT farm and scooter tyres Corporate brand strategy for Rustomjee Segmentation and brand strategy for the AID division of Asian Paints Envisioned the strategic role for Asian Paints Home Solution, a service division of Asian Paints, Communication strategy for Integrated Urban Water Management Programme, a project by Arghyam

Education

Executive Program in Leadership & Innovation, Stanford University Graduate School of Business

MBA, Marketing and Finance, IBS, Bangalore