---
title: "Varun Dattaraj - Project Manager in Bengaluru | Tal"
description: "Meet Varun Dattaraj, Digital Marketing & Projects Leader | D2C Brand Growth Strategist & E-commerce | Program Management | Performance Marketing | Marketing Automation & Analytics based in Bengaluru."
image: "https://tal.club/meet/varun-46/share-image"
---

# Varun Dattaraj on Tal

## Headline

Digital Marketing & Projects Leader \| D2C Brand Growth Strategist & E\-commerce \| Program Management \| Performance Marketing \| Marketing Automation & Analytics

## About

I'm a project manager and digital marketing professional with 9\+ years of experience, now focused on leading delivery in digital commerce, marketing technology, and customer experience programs\. My career began in performance marketing and grew into program coordination at CTS, where I managed a machine learning\-based advertising automation pilot for a leading e\-commerce marketplace — overseeing cross\-functional teams, defining scope and timelines, tracking program metrics, and reporting to senior stakeholders\. That experience solidified my move into full\-cycle project management, which I have since formalized with a PMP certification and hands\-on delivery across technical and non\-technical digital commerce projects\. What I bring to PM roles: ✅ End\-to\-end project ownership: initiation through closure, scope, budget, and risk management across simultaneous workstreams ✅ Strong stakeholder communication: translating business objectives into delivery plans, and keeping leadership informed with clear, data\-backed status updates ✅ Domain depth: 7\+ years in D2C e\-commerce, paid media, marketing automation, and SaaS \. I understand the product and the people I'm managing projects for ✅ Cross\-functional coordination: experience working with engineering, marketing, analytics, and agency teams to align on requirements and drive execution I'm most effective in environments where digital domain knowledge and structured delivery go hand in hand — MarTech implementations, e\-commerce platform projects, advertising technology programs, and digital transformation initiatives\. Project Management Expertise includes \- Complex Project Coordination: Oversee and coordinate complex web development projects involving full\-stack software development and AI integrations\. Requirements & Scope Planning: Collaborate with engineering teams to define technical requirements, scope, and timelines, ensuring project delivery aligns with business objectives\. Planning & Risk Management: Manage project planning, scheduling, resource allocation, and risk mitigation across multiple teams to maintain strict delivery targets\. Reporting & Governance: Monitor program metrics and deliver regular, transparent status updates to senior leadership, coupled with maintenance of meticulous project documentation\. Open to project management and program management roles in digital, e\-commerce, and marketing technology\. I am the go\-to guy for digital marketing and e\-commerce growth expertise, having helped 50\+ top\-tier brands scale their businesses🚀

## Location

Bengaluru

## Work experience

Project Manager at Langoor, Nov 2025 \- May 2026 · 7 mos, Bengaluru, Technical and Non\-Technical Project Manager for digital commerce and customer experience domain projects\. Responsible for: \- Managing projects from initiation to closure \- Gathering data about project progress for reporting and analysis \- Coordinating project deliverables with cross functional teams \- Managing project scope, budgets and timelines \- Checking and maintaining status of milestones and deliverables across multiple projects \- Facilitating cross team communications \- Providing centralized support for managing changes and tracking risks as well as issues \- Project quality assurance and monitoring \- Project lifecycle management and governance \- Strategic project planning and scheduling

Subject Matter Expert \- Digital Marketing at Cognizant, Dec 2023 \- Jul 2025 · 1 yr 8 mos, Remote, \- Program Coordinator for a leading e\-commerce marketplace pilot automation program, enabling advertising partners to optimize advertising spends with machine learning based dynamic recommendations \- Key Account Management \(Subject Matter Expert\) for Marketing Automation GoTo Market Program \- Enabling marketplace advertisers scale more efficiently with timely insights and ad tools training

Senior Executive \- Digital Marketing at Cognizant, Dec 2021 \- Dec 2023 · 2 yrs 1 mo, Hybrid, Account manager and go\-to market coordinator helping e\-commerce companies grow and scale their marketplace presence\. Advising D2C brands with analytics insights 🕵️, digital marketing strategies and automation 🧮 Helped leading D2C brands \(featured in Shark Tank India S2\) grow sales revenue by 3X in 8 months with Amazon Sponsored Ads best practices\.

Ad Operations Specialist at Teal Box, Aug 2021 \- Dec 2021 · 5 mos, Bengaluru, Karnataka, India, Digital marketing operations and campaign management for overseas clients on platforms like: \- Meta \(Facebook & Instagram\) \- Google \- Snapchat Delivered cutting\-edge performance marketing \(PPC\) insights for mid\-tier e\-commerce brands based in USA, Europe and Africa\.

Digital Marketing Specialist at Masterlife, Dec 2020 \- Jul 2021 · 8 mos, Bengaluru, Handled paid media, performance marketing and SEO projects for Masterlife as well as it's digital marketing agency clients in India & abroad\.

## Education

Master of Business Administration \- MBA, Communication Management, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Engineering \(BE\), Engineering/Industrial Management, Sir M Visvesvaraya Institute Of Technology

[View the original profile](https://tal.club/meet/varun-46)

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