Headline

Business Development Specialist @ Amazon | Business Process, Retail Sales

About

With over three years of experience as a Business Development Specialist at Amazon, I focus on driving growth for the private-label furniture portfolio through strategic partnerships and category expansion. My efforts have contributed to significant growth in Net GMS, streamlined catalog management, and sustained selection availability across key portfolios. Leveraging expertise in business processes and retail sales, I collaborate with licensed manufacturing partners to enhance category assortment and commercial performance. My goal is to deliver meaningful results by optimizing processes, fostering partnerships, and expanding product offerings to meet evolving customer needs.

Location

Bengaluru

AI stack

claude code

claude

cursor

elevenlabs

gemini

lovable

Work experience

Business Development Specialist at Amazon, Dec 2022 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, - Drove ₹54.3M Net GMS in FY’25 (+29% YoY) for Amazon’s private-label furniture portfolio, with 77% of growth from new selection, by scaling licensed manufacturing partners and deepening category assortment. - Expanded the licensed partner ecosystem from 3 to 17 sellers in FY’25, onboarding 14 new partners across metal, engineered wood, solid wood, and outdoor furniture, and owning their end-to-end commercial performance. - Sustained ≥94% AWAG (selection availability) across all key portfolios, with top selections achieving 100% contribution, by enforcing catalog hygiene, launch readiness, and continuous selection rationalisation. - Improved traffic efficiency (AWAS up to 82%) and conversion spike (1.66x) by diagnosing full-funnel gaps (visibility, relevance, pricing) and executing targeted assortment and content interventions. - Achieved 100% FBA GV% adoption across major portfolios, ensuring faster delivery and improved CX, by transitioning partners to Flex-first fulfilment model and eliminating non-scalable operations. - Balanced growth with margin discipline by aligning competitive pricing to referral-fee thresholds and category benchmarks, enabling scale without eroding contribution margins.

Consultant at Aon, Dec 2019 - Dec 2022 · 3 yrs 1 mo, Bengaluru Area, India, Roles & Key Responsibilities - Business Leader (Sales), B2C Portfolio, Aon HR Learning Center - Drive the bottom line revenue for AHLC B2C segment spread across 20+ regions across India, South East Asia and Middle East and secure revenue target of 1.5 Cr+ QOQ. - Spearheaded a team of sales professionals across functions to drive the entire sales lifecycle consistently, run marketing initiatives and support delivery of public programs Key Highlights - Generated approximately 33% of total business revenue YTD individually by consistently maintaining 50+ conversion rate per month, making the respective courses profitable against the marketing investments - Pioneered the sales and GTM strategy for 3 new product launches by selling across new geographies and generating 50+ sign-ups in all respective pilot batches - Exceeding targets by 150% in the existing rewards based programs across Middle-East by maintaining the highest conversion rate of 15+ sign-ups per week, resulting in a total of 200+ sign ups per quarter - Highest revenue generated in the 1st month under my leadership in B2C sales, growing the revenue by 49% more than the last highest generated in a month for AHLC - Mentored new sales joiners by formulating a sales playbook, conducting product on-boarding and sales training, enhancing team's sales readiness and exceeding target achievement by 15% month on month basis - Liaison with the finance team to seamlessly drive the revenue, invoicing and collection process by instituting automated central dashboard, improving overall team's efficiency

Management Trainee at MAYORA INDIA, May 2018 - Nov 2019 · 1 yr 7 mos, Bengaluru Area, India, Roles & Key Responsibilities - Management Trainee - Area Sales Manager Designate - Drive end-to-end sales process across chain of retailers and wholesalers in the assigned territory and achieve primary sales targets collectively through distributors - Worked through versatile stints in a bottom-up hierarchy of an FMCG sales process i.e. as salesman, distribution officer, area sales manager Key Highlights - Analysed field data to devised strategies in the assigned area in Mumbai city and Raigad - rural that led to increase in primary sales by 50% QoQ - Achieved overall sales growth of 77% YOY for the assigned territory in Mumbai city by increasing the number of retailers by 20% MoM - Lead the sales team to achieve their targets by training them on customer experience, sales techniques and product knowledge, improving performance of respective sales owners by 15% MoM on average - Comprehensively drive the launch 2 new products in the Inbisco portfolio under the brand name 'Go Choco', in the assigned territory, increasing the repeat sales order by 5% per visit across retailers and wholesalers - Directed execution of promotion strategies for market development of Go Choco brand across institutions in Bangalore, Chennai and Hyderabad, within the pre-defined budget, contributing to additional revenue of 25% - Assisted in the launch of TVC campaign for the Go Choco and Choki Choki brand with the respective ad agencies and understood end to end working of a marketing campaign

Marketing Executive at Bennett Coleman and Co. Ltd. (Times Group), Jan 2018 - Apr 2018 · 4 mos, Mumbai Area, India

Placement Secretary at Welingkar Institute of Management, Aug 2016 - Apr 2018 · 1 yr 9 mos, Mumbai Area, India

Education

PGDM, Arts, Entertainment, and Media Management, Welingkar Institute of Management

Bachelor’s Degree, Computer Technology, Kavikulguru Institute of Technology and Sciences, Ramtek