---
title: "Varshini Sivakumar - Growth Marketing in Bengaluru | Tal"
description: "Meet Varshini Sivakumar, Growth Marketing, Navi | IIM Calcutta based in Bengaluru. AI stack includes claude, cursor, and gemini."
image: "https://tal.club/meet/varshini-sivakumar/share-image"
---

# Varshini Sivakumar on Tal

## Headline

Growth Marketing, Navi \| IIM Calcutta

## About

Growth marketing professional with 6\+ years driving customer lifecycle management and performance marketing at high\-growth consumer tech companies\. I build measurement systems, multi\-channel engagement infrastructure, and AI\-powered automation from scratch \- and I enjoy deriving user stories from hard data\. At Navi, I lead customer lifecycle marketing across 7 Cr\+ users, from defining the org's north\-star engagement metric to institutionalizing test/control experimentation across every campaign we run\. I've cut CAC through performance marketing optimization, doubled comms\-driven transaction share in UPI, and built AI\-powered tools \(using LLMs\) to optimise campaign execution and analysis\. Before Navi, I led CRM and lifecycle marketing at ALLEN Digital and spent 3\+ years at BYJU'S building product marketing initiatives from the ground up\. I'm an MBA from IIM Calcutta and started my career as a software engineer at Verizon, and enjoy solving problems that create an impact\!

## Location

Bengaluru

## AI stack

claude

cursor

gemini

## Work experience

Growth Marketing at Navi, Dec 2024 \- Present · 1 yr 10 mos, Bengaluru, Leading customer lifecycle management to drive engagement and retention on the Navi App\. Previously worked on scaling the Investments and Insurance businesses\.

CRM Marketing Manager at ALLEN Digital, Nov 2023 \- Dec 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Built CRM processes and lifecycle marketing strategy for ALLEN Online\.

Senior Manager, Marketing Strategy at BYJU'S, Jun 2022 \- Sep 2023 · 1 yr 4 mos, Leading marketing initiatives for all the products in the K10 segment\.

Manager, Marketing Strategy at BYJU'S, Jun 2021 \- Jun 2022 · 1 yr 1 mo

Management Trainee at BYJU'S, Jun 2020 \- Jun 2021 · 1 yr 1 mo

Sales And Marketing Intern at Hindustan Unilever Limited\. \(Hul\), Apr 2019 \- May 2019 · 2 mos, Mumbai, Maharashtra, India, Managed the design, sourcing, and market testing of a new SKU for the shampoo category Created a launch plan for a pilot of the product, optimizing manufacturing and distribution costs\.

Software Developer at Verizon, Jun 2017 \- Jun 2018 · 1 yr 1 mo, Chennai Area, India, Automated the IVR flow for customer care, saving 600\+ man hours overall\. Introduced a new self\-serve option which reduced the transfer of calls to agents’ rate by 60%, with a modified defect resolution process to increase customer satisfaction

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Calcutta

Bachelor of Engineering \(BE\), Computer Science, Anna university

[View the original profile](https://tal.club/meet/varshini-sivakumar)

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