Headline

Growth Marketing, Navi | IIM Calcutta

About

Growth marketing professional with 6+ years driving customer lifecycle management and performance marketing at high-growth consumer tech companies. I build measurement systems, multi-channel engagement infrastructure, and AI-powered automation from scratch - and I enjoy deriving user stories from hard data. At Navi, I lead customer lifecycle marketing across 7 Cr+ users, from defining the org's north-star engagement metric to institutionalizing test/control experimentation across every campaign we run. I've cut CAC through performance marketing optimization, doubled comms-driven transaction share in UPI, and built AI-powered tools (using LLMs) to optimise campaign execution and analysis. Before Navi, I led CRM and lifecycle marketing at ALLEN Digital and spent 3+ years at BYJU'S building product marketing initiatives from the ground up. I'm an MBA from IIM Calcutta and started my career as a software engineer at Verizon, and enjoy solving problems that create an impact!

Location

Bengaluru

AI stack

claude

cursor

gemini

Work experience

Growth Marketing at Navi, Dec 2024 - Present · 1 yr 10 mos, Bengaluru, Leading customer lifecycle management to drive engagement and retention on the Navi App. Previously worked on scaling the Investments and Insurance businesses.

CRM Marketing Manager at ALLEN Digital, Nov 2023 - Dec 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Built CRM processes and lifecycle marketing strategy for ALLEN Online.

Senior Manager, Marketing Strategy at BYJU'S, Jun 2022 - Sep 2023 · 1 yr 4 mos, Leading marketing initiatives for all the products in the K10 segment.

Manager, Marketing Strategy at BYJU'S, Jun 2021 - Jun 2022 · 1 yr 1 mo

Management Trainee at BYJU'S, Jun 2020 - Jun 2021 · 1 yr 1 mo

Sales And Marketing Intern at Hindustan Unilever Limited. (Hul), Apr 2019 - May 2019 · 2 mos, Mumbai, Maharashtra, India, Managed the design, sourcing, and market testing of a new SKU for the shampoo category Created a launch plan for a pilot of the product, optimizing manufacturing and distribution costs.

Software Developer at Verizon, Jun 2017 - Jun 2018 · 1 yr 1 mo, Chennai Area, India, Automated the IVR flow for customer care, saving 600+ man hours overall. Introduced a new self-serve option which reduced the transfer of calls to agents’ rate by 60%, with a modified defect resolution process to increase customer satisfaction

Education

Master of Business Administration - MBA, Indian Institute of Management, Calcutta

Bachelor of Engineering (BE), Computer Science, Anna university