---
title: "Varsha Jaiswal - Head of Marketing in Bengaluru | Tal"
description: "Meet Varsha Jaiswal, Brand Management & Category Growth | Turning Ideas into Campaigns | Ex - Dentsu, Farmley based in Bengaluru. AI stack includes claude code, gemini, and lovable. Explore public work links including varshajaiswalwork.netlify.app."
image: "https://tal.club/meet/varsha-jaiswal/share-image"
---

# Varsha Jaiswal on Tal

## Headline

Brand Management & Category Growth \| Turning Ideas into Campaigns \| Ex \- Dentsu, Farmley

## About

I like turning “What should this brand do next?” into “Let’s build it\.” 🚀 I’m Varsha Jaiswal, a Brand & Marketing professional with experience across FMCG, D2C, consumer brands and integrated advertising, working at the intersection of brand strategy, category growth, consumer insights, creative campaigns and digital marketing\. At Dentsu, I worked across brands including Toyota, Bosch, BigBasket & Jos Alukkas, and at Farmley, I’ve worked across brand campaigns, product launches, category initiatives and digital growth\. Brand growth isnt just about big campaigns : its about turning data into decisions that move revenue\. Thats the marketing professional I am\. 📩 Always happy to talk brands, consumers, campaigns, or interesting problems worth solving\.

## Location

Bengaluru

## AI stack

claude code

gemini

lovable

meta

notion

openai

## Work experience

Head of Marketing at Farmkin, Sep 2026 \- Present · 1 mo, Bengaluru, Karnataka, India

Senior Marketing Associate at Farmley, Jun 2026 \- Sep 2026 · 4 mos, Noida, Uttar Pradesh, India, \- Own performance marketing and go\-to\-market \(GTM\) strategy across 3 product categories \(Dates, Makhana, Makhana Shakha\) for a fast\-growing D2C FMCG brand \- Lead digital strategy, website conversion optimization, and category marketing plans to drive customer acquisition and category revenue growth \- Analyze category and campaign performance data to identify growth opportunities and optimize marketing spend and ROI \- Partner with leadership on brand positioning and category growth strategy for a high\-growth D2C e\-commerce portfolio

Brand Management Executive at dentsu, Feb 2025 \- May 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, Clients \- Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats India Limited, Jos Alukkas etc\. \- Developed integrated brand strategy and media plans for 6 national/global clients \(Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats, Jos Alukkas\), consistently delivering 20% revenue growth targets month\-over\-month \- Analyzed daily performance reports across 4\+ client accounts, translating data into brand strategy recommendations that grew audience reach by 20% \- Conducted competitive analysis across 10\+ brands to identify market trends and positioning gaps, improving client brand positioning by 15% \- Optimized digital and traditional media mix through data\-driven budget allocation, improving campaign ROI by 20% \- Managed end\-to\-end client servicing and account management, from campaign briefing through post\-campaign reporting

Media Trainee at dentsu, Aug 2024 \- Feb 2025 · 7 mos, Bengaluru, Karnataka, India

## Education

Bachelor's of Science, Statistics, St\. Xavier's College \(Autonomous\), Kolkata

Foundation of data science, Data science, Indian Institute of Technology, Madras

## Public links

- varshajaiswalwork\.netlify\.app: https://varshajaiswalwork\.netlify\.app/

[View the original profile](https://tal.club/meet/varsha-jaiswal)

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