Headline

Brand Management & Category Growth | Turning Ideas into Campaigns | Ex - Dentsu, Farmley

About

I like turning “What should this brand do next?” into “Let’s build it.” 🚀 I’m Varsha Jaiswal, a Brand & Marketing professional with experience across FMCG, D2C, consumer brands and integrated advertising, working at the intersection of brand strategy, category growth, consumer insights, creative campaigns and digital marketing. At Dentsu, I worked across brands including Toyota, Bosch, BigBasket & Jos Alukkas, and at Farmley, I’ve worked across brand campaigns, product launches, category initiatives and digital growth. Brand growth isnt just about big campaigns : its about turning data into decisions that move revenue. Thats the marketing professional I am. 📩 Always happy to talk brands, consumers, campaigns, or interesting problems worth solving.

Location

Bengaluru

AI stack

claude code

gemini

lovable

meta

notion

openai

Work experience

Head of Marketing at Farmkin, Sep 2026 - Present · 1 mo, Bengaluru, Karnataka, India

Senior Marketing Associate at Farmley, Jun 2026 - Sep 2026 · 4 mos, Noida, Uttar Pradesh, India, - Own performance marketing and go-to-market (GTM) strategy across 3 product categories (Dates, Makhana, Makhana Shakha) for a fast-growing D2C FMCG brand - Lead digital strategy, website conversion optimization, and category marketing plans to drive customer acquisition and category revenue growth - Analyze category and campaign performance data to identify growth opportunities and optimize marketing spend and ROI - Partner with leadership on brand positioning and category growth strategy for a high-growth D2C e-commerce portfolio

Brand Management Executive at dentsu, Feb 2025 - May 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, Clients - Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats India Limited, Jos Alukkas etc. - Developed integrated brand strategy and media plans for 6 national/global clients (Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats, Jos Alukkas), consistently delivering 20% revenue growth targets month-over-month - Analyzed daily performance reports across 4+ client accounts, translating data into brand strategy recommendations that grew audience reach by 20% - Conducted competitive analysis across 10+ brands to identify market trends and positioning gaps, improving client brand positioning by 15% - Optimized digital and traditional media mix through data-driven budget allocation, improving campaign ROI by 20% - Managed end-to-end client servicing and account management, from campaign briefing through post-campaign reporting

Media Trainee at dentsu, Aug 2024 - Feb 2025 · 7 mos, Bengaluru, Karnataka, India

Education

Bachelor's of Science, Statistics, St. Xavier's College (Autonomous), Kolkata

Foundation of data science, Data science, Indian Institute of Technology, Madras

Public links

varshajaiswalwork.netlify.app: https://varshajaiswalwork.netlify.app/