---
title: "Varsha B. - Strategy and Operations Manager, Uber Intercity in Bengaluru | Tal"
description: "Meet Varsha B., Growth & Strategy @ Uber | Prev : ZS | IIESTS based in Bengaluru. AI stack includes claude code and gemini."
image: "https://tal.club/meet/varsha-bharti/share-image"
---

# Varsha B\. on Tal

## Headline

Growth & Strategy @ Uber \| Prev : ZS \| IIESTS

## About

I work at the intersection of product, strategy, and operations to build and scale marketplace products\. At Uber, I drive strategy and operations for the Intercity business, focusing on pricing, supply, and customer experience\. My role sits closely with product teams, where I translate user and marketplace insights into actionable product and business interventions\. Previously, I led category growth for Uber Bike, owning revenue, pricing, and P&L across key markets\. I worked on improving user experience and marketplace efficiency through data\-driven experimentation and cross\-functional collaboration with product, analytics, and engineering teams\. My core strength lies in: • Identifying user and marketplace pain points through data • Designing experiments and interventions to solve them • Scaling solutions across markets I’m particularly interested in Product Operations and Growth roles, where I can bridge product, data, and business to drive meaningful impact\.

## Location

Bengaluru

## AI stack

claude code

gemini

## Work experience

Strategy and Operations Manager, Uber Intercity at Uber, May 2025 \- Present · 1 yr 5 mos, Bengaluru, • Led supply, pricing, and service quality for Uber Intercity, working closely with product teams to improve user experience • Identified key customer and driver pain points using data, influencing product and operational interventions • Designed and executed experiments to improve fulfillment rates and pricing efficiency • Partnered with product, analytics, and engineering teams to scale marketplace improvements • Drove improvements in key metrics such as fulfillment rate, cancellations, and customer satisfaction • Leading Reservations charter, grew 2x in past 1 year

Strategy & Operations Manager, Uber Bike at Uber, Dec 2023 \- May 2025 · 1 yr 6 mos, Bengaluru, • Owned category growth for Uber Bike across top markets, managing revenue, pricing, and P&L • Led pricing and incentive strategies to optimize demand\-supply balance and improve marketplace efficiency • Drove 60% YoY growth in rides through targeted interventions • Identified key user and driver pain points using data and implemented solutions to improve retention and experience • Collaborated cross\-functionally with product, analytics, and city ops teams to scale initiatives

Senior Business Analyst at Uber, Aug 2022 \- Dec 2023 · 1 yr 5 mos, Hyderabad, • Analyzed user behavior and marketplace data to identify key growth and experience opportunities • Supported product and business teams with insights to inform feature and pricing decisions • Built dashboards and analytical frameworks to track product and marketplace performance • Worked on problem\-solving across demand, supply, and pricing in a two\-sided marketplace

Decision Analytics Associate at ZS, Jan 2021 \- Aug 2022 · 1 yr 8 mos, Gurugram, Haryana, India, Customer Insights practice : \- Worked on different market research studies for large pharmaceutical clients in US, EU5 and Japan markets \- Created dashboards for leadership teams to understand attitudes and behaviour of customers \- Leveraged advanced analytics methodologies to understand different customers segments and build consumer persona for a product

Senior Analyst at Capgemini, Oct 2020 \- Jan 2021 · 4 mos, Pune, Maharashtra, India, Trainee in Data Science and Analytics

Summer Intern at Indian Institute of Astrophysics, Bangalore, May 2019 \- Jul 2019 · 3 mos, Gauribidanur, IASc\-INSA\-NASI Summer Research Fellowship Astronomical data analysis to detect fault tolerance of Antenna system

Summer Intern at Indian Institute of Technology, Kharagpur, May 2018 \- Jul 2018 · 3 mos, IIT Kharagpur, G\.S\. Sanyal School of Telecommunications 5G technology

## Education

Bachelor of Technology \- BTech, Electronics and Telecommunication engineering, Indian Institute of Engineering Science and Technology \(IIEST\), Shibpur

[View the original profile](https://tal.club/meet/varsha-bharti)

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