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Varsha B.

Growth & Strategy @ Uber | Prev : ZS | IIESTS

Bengaluru

6+ years of work experience

Uber
May 20251 yr 5 mosPresent

Bengaluru

• Led supply, pricing, and service quality for Uber Intercity, working closely with product teams to improve user experience • Identified key customer and driver pain points using data, influencing product and operational interventions • Designed and executed experiments to improve fulfillment rates and pricing efficiency • Partnered with product, analytics, and engineering teams to scale marketplace improvements • Drove improvements in key metrics such as fulfillment rate, cancellations, and customer satisfaction • Leading Reservations charter, grew 2x in past 1 year
Uber
Dec 20231 yr 6 mosMay 2025

Bengaluru

• Owned category growth for Uber Bike across top markets, managing revenue, pricing, and P&L • Led pricing and incentive strategies to optimize demand-supply balance and improve marketplace efficiency • Drove 60% YoY growth in rides through targeted interventions • Identified key user and driver pain points using data and implemented solutions to improve retention and experience • Collaborated cross-functionally with product, analytics, and city ops teams to scale initiatives
Uber
Aug 20221 yr 5 mosDec 2023

Hyderabad

• Analyzed user behavior and marketplace data to identify key growth and experience opportunities • Supported product and business teams with insights to inform feature and pricing decisions • Built dashboards and analytical frameworks to track product and marketplace performance • Worked on problem-solving across demand, supply, and pricing in a two-sided marketplace
ZS
Jan 20211 yr 8 mosAug 2022

Gurugram, Haryana, India

Customer Insights practice : - Worked on different market research studies for large pharmaceutical clients in US, EU5 and Japan markets - Created dashboards for leadership teams to understand attitudes and behaviour of customers - Leveraged advanced analytics methodologies to understand different customers segments and build consumer persona for a product
Capgemini
Oct 20204 mosJan 2021

Pune, Maharashtra, India

Trainee in Data Science and Analytics
Indian Institute of Astrophysics, Bangalore
May 20193 mosJul 2019

Gauribidanur

IASc-INSA-NASI Summer Research Fellowship Astronomical data analysis to detect fault tolerance of Antenna system
Indian Institute of Technology, Kharagpur
May 20183 mosJul 2018

IIT Kharagpur

G.S. Sanyal School of Telecommunications 5G technology

Varsha’s AI Stack

claude code
claude code
gemini
gemini

Education

Indian Institute of Engineering Science and Technology (IIEST), Shibpur

Bachelor of Technology - BTech, Electronics and Telecommunication engineering

Indian Institute of Engineering Science and Technology (IIEST), Shibpur

20164 yrs2020

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Headline

Growth & Strategy @ Uber | Prev : ZS | IIESTS

About

I work at the intersection of product, strategy, and operations to build and scale marketplace products. At Uber, I drive strategy and operations for the Intercity business, focusing on pricing, supply, and customer experience. My role sits closely with product teams, where I translate user and marketplace insights into actionable product and business interventions. Previously, I led category growth for Uber Bike, owning revenue, pricing, and P&L across key markets. I worked on improving user experience and marketplace efficiency through data-driven experimentation and cross-functional collaboration with product, analytics, and engineering teams. My core strength lies in: • Identifying user and marketplace pain points through data • Designing experiments and interventions to solve them • Scaling solutions across markets I’m particularly interested in Product Operations and Growth roles, where I can bridge product, data, and business to drive meaningful impact.

Location

Bengaluru

AI stack

claude code

gemini

Work experience

Strategy and Operations Manager, Uber Intercity at Uber, May 2025 - Present · 1 yr 5 mos, Bengaluru, • Led supply, pricing, and service quality for Uber Intercity, working closely with product teams to improve user experience • Identified key customer and driver pain points using data, influencing product and operational interventions • Designed and executed experiments to improve fulfillment rates and pricing efficiency • Partnered with product, analytics, and engineering teams to scale marketplace improvements • Drove improvements in key metrics such as fulfillment rate, cancellations, and customer satisfaction • Leading Reservations charter, grew 2x in past 1 year

Strategy & Operations Manager, Uber Bike at Uber, Dec 2023 - May 2025 · 1 yr 6 mos, Bengaluru, • Owned category growth for Uber Bike across top markets, managing revenue, pricing, and P&L • Led pricing and incentive strategies to optimize demand-supply balance and improve marketplace efficiency • Drove 60% YoY growth in rides through targeted interventions • Identified key user and driver pain points using data and implemented solutions to improve retention and experience • Collaborated cross-functionally with product, analytics, and city ops teams to scale initiatives

Senior Business Analyst at Uber, Aug 2022 - Dec 2023 · 1 yr 5 mos, Hyderabad, • Analyzed user behavior and marketplace data to identify key growth and experience opportunities • Supported product and business teams with insights to inform feature and pricing decisions • Built dashboards and analytical frameworks to track product and marketplace performance • Worked on problem-solving across demand, supply, and pricing in a two-sided marketplace

Decision Analytics Associate at ZS, Jan 2021 - Aug 2022 · 1 yr 8 mos, Gurugram, Haryana, India, Customer Insights practice : - Worked on different market research studies for large pharmaceutical clients in US, EU5 and Japan markets - Created dashboards for leadership teams to understand attitudes and behaviour of customers - Leveraged advanced analytics methodologies to understand different customers segments and build consumer persona for a product

Senior Analyst at Capgemini, Oct 2020 - Jan 2021 · 4 mos, Pune, Maharashtra, India, Trainee in Data Science and Analytics

Summer Intern at Indian Institute of Astrophysics, Bangalore, May 2019 - Jul 2019 · 3 mos, Gauribidanur, IASc-INSA-NASI Summer Research Fellowship Astronomical data analysis to detect fault tolerance of Antenna system

Summer Intern at Indian Institute of Technology, Kharagpur, May 2018 - Jul 2018 · 3 mos, IIT Kharagpur, G.S. Sanyal School of Telecommunications 5G technology

Education

Bachelor of Technology - BTech, Electronics and Telecommunication engineering, Indian Institute of Engineering Science and Technology (IIEST), Shibpur