---
title: "Varnika Singhal - Senior Category Manager in Noida | Tal"
description: "Meet Varnika Singhal, Senior Category Manager | Category Management, P&L & Revenue Growth | Pricing | Portfolio Strategy | E-commerce & Consumer based in Noida. AI stack includes codex."
image: "https://tal.club/meet/varnika-singhal/share-image"
---

# Varnika Singhal on Tal

## Headline

Senior Category Manager \| Category Management, P&L & Revenue Growth \| Pricing \| Portfolio Strategy \| E\-commerce & Consumer

## About

I’m a Senior Category Manager with 5\+ years of experience building and scaling consumer businesses, with a strong focus on category strategy, P&L ownership, revenue growth and profitability\. In my current role, I own categories end\-to\-end, from identifying growth opportunities and building business plans to pricing, portfolio strategy, product, acquisition and execution\. I work closely with product, sales, marketing, content and operations teams to turn category strategy into measurable business outcomes\. Over the years, I’ve: • Scaled an online categories business 3X through product and portfolio\-led growth\. • Built and scaled a regional category from the ground up, transitioning it from a low\-AOV model to a high\-AOV business while maintaining healthy margins\. • Identified when an existing business model was approaching its growth ceiling and redesigned the product and portfolio strategy to unlock the next phase of growth\. • Built the product, content, sales and acquisition ecosystem required to support high\-AOV category expansion\. • Driven sustained revenue growth while simultaneously improving category profitability\. • Led and mentored a team of Category Managers, while working cross\-functionally to drive business outcomes • Previously managed 40\+ strategic accounts and led a team responsible for a high\-scale monthly revenue business\. My core strengths lie in: Category Management \| P&L Ownership \| Revenue & Profitability Growth \| Pricing Strategy \| Portfolio Management \| Business Planning \| Market Sizing \| Product Strategy \| Go\-to\-Market \| Customer Acquisition \| Conversion \| Cross\-functional Leadership What I enjoy most about category management is solving the “what is actually stopping this business from growing?” problem\. Sometimes it is demand\. Sometimes it is product\-market fit, pricing, AOV, conversion, portfolio mix, acquisition or margins\. I enjoy breaking the business down into these levers, identifying the constraint that matters most, and then building the strategy and execution around it\. I’m particularly interested in Category Management, Growth, P&L and Business roles across e\-commerce, FMCG, quick commerce and other high\-growth consumer businesses\. Always open to connecting with people building interesting businesses, solving complex growth problems and thinking deeply about consumer categories\.

## Location

Noida

## AI stack

codex

## Work experience

Senior Category Manager at Classplus, Jan 2025 \- Present · 1 yr 10 mos, On\-site, \- Own P&L, revenue, pricing, portfolio strategy and profitability across a large consumer portfolio; lead and mentor a team of Category Managers\. \- Scaled the business 3X through a new subscription\-led product and portfolio strategy, significantly expanding the addressable customer base\. \- Identified the growth ceiling of the existing business model and led a shift towards higher\-value offerings, redesigning product, GTM and sales strategy to unlock the next phase of growth\. \- Built and scaled an acquisition engine across organic and paid channels, improving demand generation and contributing to sustained category growth\. \- Drive category performance through a combination of AOV, conversion, acquisition, pricing, product mix and profitability levers\. \- Lead cross\-functional execution across Product, Sales, Marketing and Operations, translating business strategy into measurable commercial outcomes\.

Category Manager at Classplus, Apr 2023 \- Dec 2024 · 1 yr 9 mos, On\-site, \- Owned multiple consumer categories end\-to\-end, driving revenue, product strategy, pricing, portfolio growth and market expansion\. \- Launched and scaled new categories from the ground up, owning market sizing, business planning, GTM strategy and cross\-functional execution\. \- Expanded category presence across multiple regional markets by identifying market potential, customer needs, competitive gaps and product opportunities\. \- Developed and launched new product propositions to improve portfolio breadth, monetisation and customer value, while adapting the offering to different market segments\. \- Identified opportunities to move from low\-value products to higher\-value offerings, laying the foundation for a more scalable and profitable category model\. \- Partnered with Product, Sales, Marketing and Operations to drive customer acquisition, conversion, revenue growth and category economics\.

Key Account Manager at Classplus, Jan 2022 \- Mar 2023 · 1 yr 3 mos, Noida, \- Managed a portfolio of 40\+ strategic accounts, owning revenue growth, account strategy, retention and commercial performance\. \- Led a 2\-member team responsible for a high\-scale monthly revenue portfolio, driving account growth and team performance\. \- Identified expansion opportunities across accounts through portfolio analysis, customer needs and business performance, driving incremental revenue\. \- Worked closely with Sales, Product and Operations to improve customer adoption, monetisation and retention across strategic accounts\. \- Built strong understanding of customer economics, revenue levers and growth strategy, providing the foundation for my transition into category and P&L ownership\.

Business Development Manager at Collegedunia, Aug 2021 \- Dec 2021 · 5 mos, Gurugram, Haryana, India, Successfully handled the learning and development program for onboarding employees\.

Operations Management Intern at Amazon, Jan 2021 \- Jul 2021 · 7 mos, Tauru, Haryana, India, Increased operations productivity by 150% effectively mitigating uncontrolled time losses, marking a 42% overall decrement in inferred productivity time losses, and utilization of improved operating procedures by KAIZEN techniques and sustainable methodology while simultaneously handling floor operations\.

## Education

Bachelor of Technology \- BTech, mechanical and automation engineering, Indira Gandhi Delhi Technical University for Women

DLDAV Model School

[View the original profile](https://tal.club/meet/varnika-singhal)

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