Headline

Senior Category Manager | Category Management, P&L & Revenue Growth | Pricing | Portfolio Strategy | E-commerce & Consumer

About

I’m a Senior Category Manager with 5+ years of experience building and scaling consumer businesses, with a strong focus on category strategy, P&L ownership, revenue growth and profitability. In my current role, I own categories end-to-end, from identifying growth opportunities and building business plans to pricing, portfolio strategy, product, acquisition and execution. I work closely with product, sales, marketing, content and operations teams to turn category strategy into measurable business outcomes. Over the years, I’ve: • Scaled an online categories business 3X through product and portfolio-led growth. • Built and scaled a regional category from the ground up, transitioning it from a low-AOV model to a high-AOV business while maintaining healthy margins. • Identified when an existing business model was approaching its growth ceiling and redesigned the product and portfolio strategy to unlock the next phase of growth. • Built the product, content, sales and acquisition ecosystem required to support high-AOV category expansion. • Driven sustained revenue growth while simultaneously improving category profitability. • Led and mentored a team of Category Managers, while working cross-functionally to drive business outcomes • Previously managed 40+ strategic accounts and led a team responsible for a high-scale monthly revenue business. My core strengths lie in: Category Management | P&L Ownership | Revenue & Profitability Growth | Pricing Strategy | Portfolio Management | Business Planning | Market Sizing | Product Strategy | Go-to-Market | Customer Acquisition | Conversion | Cross-functional Leadership What I enjoy most about category management is solving the “what is actually stopping this business from growing?” problem. Sometimes it is demand. Sometimes it is product-market fit, pricing, AOV, conversion, portfolio mix, acquisition or margins. I enjoy breaking the business down into these levers, identifying the constraint that matters most, and then building the strategy and execution around it. I’m particularly interested in Category Management, Growth, P&L and Business roles across e-commerce, FMCG, quick commerce and other high-growth consumer businesses. Always open to connecting with people building interesting businesses, solving complex growth problems and thinking deeply about consumer categories.

Location

Noida

AI stack

codex

Work experience

Senior Category Manager at Classplus, Jan 2025 - Present · 1 yr 10 mos, On-site, - Own P&L, revenue, pricing, portfolio strategy and profitability across a large consumer portfolio; lead and mentor a team of Category Managers. - Scaled the business 3X through a new subscription-led product and portfolio strategy, significantly expanding the addressable customer base. - Identified the growth ceiling of the existing business model and led a shift towards higher-value offerings, redesigning product, GTM and sales strategy to unlock the next phase of growth. - Built and scaled an acquisition engine across organic and paid channels, improving demand generation and contributing to sustained category growth. - Drive category performance through a combination of AOV, conversion, acquisition, pricing, product mix and profitability levers. - Lead cross-functional execution across Product, Sales, Marketing and Operations, translating business strategy into measurable commercial outcomes.

Category Manager at Classplus, Apr 2023 - Dec 2024 · 1 yr 9 mos, On-site, - Owned multiple consumer categories end-to-end, driving revenue, product strategy, pricing, portfolio growth and market expansion. - Launched and scaled new categories from the ground up, owning market sizing, business planning, GTM strategy and cross-functional execution. - Expanded category presence across multiple regional markets by identifying market potential, customer needs, competitive gaps and product opportunities. - Developed and launched new product propositions to improve portfolio breadth, monetisation and customer value, while adapting the offering to different market segments. - Identified opportunities to move from low-value products to higher-value offerings, laying the foundation for a more scalable and profitable category model. - Partnered with Product, Sales, Marketing and Operations to drive customer acquisition, conversion, revenue growth and category economics.

Key Account Manager at Classplus, Jan 2022 - Mar 2023 · 1 yr 3 mos, Noida, - Managed a portfolio of 40+ strategic accounts, owning revenue growth, account strategy, retention and commercial performance. - Led a 2-member team responsible for a high-scale monthly revenue portfolio, driving account growth and team performance. - Identified expansion opportunities across accounts through portfolio analysis, customer needs and business performance, driving incremental revenue. - Worked closely with Sales, Product and Operations to improve customer adoption, monetisation and retention across strategic accounts. - Built strong understanding of customer economics, revenue levers and growth strategy, providing the foundation for my transition into category and P&L ownership.

Business Development Manager at Collegedunia, Aug 2021 - Dec 2021 · 5 mos, Gurugram, Haryana, India, Successfully handled the learning and development program for onboarding employees.

Operations Management Intern at Amazon, Jan 2021 - Jul 2021 · 7 mos, Tauru, Haryana, India, Increased operations productivity by 150% effectively mitigating uncontrolled time losses, marking a 42% overall decrement in inferred productivity time losses, and utilization of improved operating procedures by KAIZEN techniques and sustainable methodology while simultaneously handling floor operations.

Education

Bachelor of Technology - BTech, mechanical and automation engineering, Indira Gandhi Delhi Technical University for Women

DLDAV Model School