Headline

Product Designer @ Times Internet | Interaction Design · Motion UX | Prev. AppsForBharat | Rive · Unity · Figma

About

I’m a product designer who likes understanding why things feel the way they do when we use them. Most of my time goes into designing everyday digital experiences. Thinking through flows, interactions, and the small details that quietly shape how people move through a product. On the side, I explore XR and immersive interfaces out of curiosity. Not because it is trendy, but because stepping outside screens forces me to question assumptions I usually take for granted. Things like input, feedback, attention, and presence. I enjoy experimenting, building rough prototypes, breaking them, and learning from that process. Sometimes it turns into a post or a write-up. Sometimes it just changes how I approach the next design problem. Still learning. Still exploring. Mostly interested in work that sits at the intersection of design, technology, and how humans actually think and behave.

Location

Bengaluru

AI stack

claude code

gemini

claudecode

ChatGPT

Figma Make

Work experience

Associate Product Designer at The Times Of India, Apr 2026 - Present · 5 mos, Noida

Associate Product Designer at AppsForBharat, Dec 2025 - Apr 2026 · 5 mos, • 0→1 Product Launch: Led end-to-end product design for SuperAstro, a chat-first AI astrology app — shaped the MVP scope with PMs and translated complex requirements into a high-converting user experience. • Motion Frameworks: Standardized interaction and animation patterns using Rive, improving design–engineering alignment and lifting perceived performance across the app. • Conversion Optimization: Identified onboarding friction points and redesigned key flows, increasing login-to-trial conversion. • Paywall UX Redesign: Increased trial-to-subscription conversion from 32% to 38% by introducing a skippable paywall that let users experience premium value first.

Product Design Intern at AppsForBharat, Jun 2025 - Nov 2025 · 6 mos, • Shipped MVP: Owned design for Daily Mantra, scaling from concept to 10,000+ active subscribers and reaching the Top 10 Lifestyle apps on the Play Store. • Search Ecosystem: Overhauled the Sri Mandir search experience, reducing zero-result states from 35% to 11% by introducing intent-aware autosuggestions and optimized metadata mapping. Search-to-transaction conversion lifted by 22% during peak festival traffic. • Conversational UX: Redesigned AI Guruji chatbot interactions using feedback loops to simplify spiritual guidance flows and increase average session length.

UX Researcher at IDC School of Design, IIT Bombay, May 2024 - Jul 2024 · 3 mos, Remote, Developed AR text-entry concepts in Figma and Unity, running A/B tests to measure WPM (Words Per Minute) improvements in immersive spatial environments.

UX Researcher at Indian Institute of Technology, Guwahati, May 2023 - Jul 2023 · 3 mos, Guwahati, Executed qualitative research on "Design for Durability," mapping emotional attachment factors for long-cycle consumer electronics under Prof. Debayan Dhar.

Product Design Intern at India in Pixels, Dec 2022 - Dec 2022 · 1 mo, • Redesigned the User Interface of the new Mapmaker platform. • Conducted user interviews to improve the platform's user experience. • Wrote monetization scope for the product.

Education

Bachelor of Technology - BTech, Metallurgical and Materials Engineering, Indian Institute of Technology, Patna

Public links

medium.com: https://medium.com/@@vareshmukhekar

varesh-design.framer.website: https://varesh-design.framer.website/