Headline

Growth Associate | Driving Measurable Customer Acquisition for Beauty & Personal Care Brands | Improved Customer Retention by 10% | Online Marketing Strategies | Promotional Planning | Product Positioning

About

Do you know why so many well-planned marketing campaigns fail to generate revenue? I have seen this happen up close, campaigns go live, traffic comes in, teams stay busy, yet revenue barely moves. I started wondering, where’s the loophole? That’s when I realized: “Growth does not stop because of lack of ideas. It stops because of poor execution and missing data clarity.” And now, this is the exact growth model I work with today: Full-funnel growth ownership: From traffic and visibility to conversion and retention, I manage the complete digital growth journey across web, app, and m-web. Data-driven decision making: Using Looker Studio, Adobe Analytics, and structured reporting, I turn performance data into clear next steps. Execution that converts strategy into numbers: Campaign planning, landing pages, promotional calendars, product launches, and content accuracy. Cross-functional collaboration: I align marketing, e-commerce, design, SEO, and ops teams to ensure growth initiatives work smoothly end-to-end. Long-term, sustainable Growth: From SEO improvements to customer retention initiatives, I build systems that compound over time and not short-term hacks. Do you need bigger budgets? Well, not always because many brands grow faster by fixing conversion first. Growth is only a marketing function. Not exactly. Real growth requires coordination across marketing, e-commerce, operations, SEO, and product teams. Retention happens later. No. Retention starts the moment a user lands on your page. How am I saying these with absolute conviction? Because of the results I have delivered: * 12–18% customer acquisition contribution * 20–30% conversion rate improvements * 25–40% traffic spikes during launches/promotions * 15–25% monthly online sales uplift * 10–20% improvement in marketing ROI * 10–12% higher engagement & better retention * 10–15% increase in organic visibility Why am I the right person to add value in your company’s growth journey? I bring together growth thinking, analytical discipline, and execution ownership. So if you are a leader working in the beauty or personal care industry and you are looking for someone who can bridge strategy, e-commerce, data, and execution, then let’s connect. My email id: s.vanshika1998@gmail.com

Location

India

AI stack

antigravity

codex

claudecode

Work experience

Growth Associate at MyGlamm | Good Glamm Group, Sep 2023 - Jul 2025 · 1 yr 11 mos, Developed and executed marketing strategies for online campaigns, driving customer acquisition, engagement, and retention. Managed online store operations, ensuring accurate product listings, inventory updates, and smooth offer activations across the website, app, and m-web. Created and managed coupon codes, curated product assortments and created collection pages to maximize sales and campaign impact. Collaborated with the CRM, Partnerships, and Design teams to align promotions with business goals and enhance the user experience.

Marketing Associate at MyGlamm, The Good Glamm Group, Sep 2023 - Jul 2025 · 1 yr 11 mos, Contributed to 10–15% growth in acquisition by partnering with cross-functional teams to enhance customer experience. Created 100+ coupon codes and landing pages, curated collection lists and optimized promotional listings for promotional campaigns generating 20–30% conversion uplift. Coordinated 10+ product launches and major promotions that drove 25–40% spike in website traffic. Analysed campaign performance using Looker Studio and Adobe Analytics and implemented optimizations that improved marketing ROI by 10–20% and increased monthly online sales by 15–25%. Managed content across website, app and m-web with 99% accuracy, collaborated with design teams improving user experience and reducing bounce rate by 10%. Optimized collection pages and site visibility with SEO teams that led to an 8% increase in organic traffic and improved keyword rankings. Supported a 6% increase in user engagement by updating and managing website and app content with high accuracy.

Growth Specialist at MyGlamm, The Good Glamm Group, May 2023 - Sep 2023 · 5 mos, Supported growth initiatives for a D2C beauty brand by assisting with marketing campaigns, e-commerce activities, customer engagement strategies and overall campaign execution. Collaborated with cross-functional teams to align promotions and digital activities with brand goals while contributing to performance tracking and optimization.

Intern – Growth at MyGlamm | Good Glamm Group, May 2022 - Sep 2022 · 5 mos, Remote

Project Assistant at CSIR - Central Institute of Medicinal and Aromatic Plants, Mar 2021 - Mar 2023 · 2 yrs 1 mo, Lucknow, Uttar Pradesh, India, Worked as an assistant under the supervision of the Senior Principal Scientist. Managed project documentation and maintained organized records, along with data compilation, for efficient access. Supported data collection efforts, ensuring accuracy and consistency in documentation. Assisted with the coordination of research projects and daily activities for projects. Updated project files at the PME (Planning, Monitoring, and Evaluation) cell. Formulated research projects and procurement plans. Facilitated and monitored financial management.

Project Assistant at CSIR-Central Institute of Medicinal and Aromatic Plants, Mar 2021 - Mar 2023 · 2 yrs 1 mo, Managed documentation and records for 100+ research projects which improved accuracy and retrieval efficiency by 35%. Maintained 95–98% accuracy across research projects by supporting data collection and validation. Coordinated daily workflows for concurrent research projects, streamlining timelines by 15–20%. Maintained 100% compliance with reporting and documentation timelines by updating project files at the PME cell.

Education

Master of Science, Microbiology, General, University of lucknow

Bachelor of Science, Biology/Biological Sciences, General, National pg college