Headline

Flipkart | Laguna | ABFRL | Master of Fashion Management NIFT Gandhinagar | Bachelor of Design NIFT

About

Passionate about the ever-evolving world of fashion, I specialize in trend analysis, product curation, and strategic merchandising to enhance brand performance and consumer engagement. With experience at top fashion platforms like Flipkart. I bring a data-driven and creative approach to fashion retail. Currently, as a Senior Operations Executive at Flipkart, I lead trend research, visual merchandising, and competitor analysis, ensuring that fashion collections resonate with market trends and consumer preferences. I have successfully developed trend decks, curated FSNs for top brands, and optimized e-commerce engagement strategies to boost sales during major events. Previously, I played a key role in launching international fashion brands in India, managing buyer relations, and enhancing consumer loyalty programs at companies like Laguna Clothing and ABFRL's The Collective. My expertise spans fashion forecasting, product development, brand collaborations, and digital merchandising, and I thrive in dynamic, fast-paced environments where creativity meets strategy. Always open to networking, collaborations, and discussions about the future of fashion and retail! Let’s connect and explore opportunities to innovate in fashion e-commerce

Location

Bengaluru

AI stack

kimi

kiro

Leonardo AI

Work experience

Senior Operations Executive (Category content & Merchandising) at Flipkart, Mar 2024 - Present · 2 yrs 8 mos, Bangalore, Site Merchandising & App Interface • Executed end-to-end seasonal site merchandising campaigns for SS’24, AW’24 & SS’25 across the Flipkart app — curating trends, widgets, creatives, and landing experiences that directly drove CTR and conversion uplift. • Conducted A/B testing on landing page layouts, widget placements, and creative formats to identify highest performing experiences and inform ongoing merchandising decisions. • Managed QC for 5,000+ FSNs daily, maintaining 98%+ visual accuracy across AI-generated and editorial content, ensuring brand consistency at scale. • Generated and optimized trend & SEO-aligned landing links and collection links mapped to trend narratives, improving consumer discovery and on-site organic engagement. • Curated high-impact FSN selections for top GMV brands during flagship sale campaigns (BBD & EOSS), directly supporting revenue targets. Category Strategy & Trend Merchandising • Developed and presented trend decks for 12 fashion categories (WNE, WE, CFW, KC, etc.), feeding into GTM strategy for seasonal launches and enabling sellers to align product uploads with platform trends — resulting in improved sell-through and category visibility. • Contributed to product roadmap discussions for category-level merchandising priorities, aligning assortment planning with platform-wide campaign calendars and demand signals. • Curated editorial lookbooks and seasonal campaign content, collaborating with catalogue, shoot, design, and marketing teams for end-to-end rollout of promotional creatives (celebrity features, offer callouts, lifestyle storytelling). Competitor Intelligence & Data-Backed Decisions • Conducted weekly competitor audits across Myntra, Amazon, and Ajio — tracking assortment gaps, SEO tactics, creatives, and visual trends to inform curation and merchandising strategy.

Executive at Laguna Clothing Pvt Ltd, Dec 2022 - Feb 2024 · 1 yr 3 mos, Bengaluru, • Managed product development and merchandising for international buyers, coordinating custom men’s shirt collections for brands including USPA, Scott Kennedy, Aspesi, and Missoni. • Handled end-to-end product lifecycle: sampling, costing, BOM, sourcing, and delivery — ensuring on-time, on spec execution across seasonal collections. • Drove B2B lead generation through targeted cold outreach, expanding the client pipeline.

Graduation Project at Aditya Birla Fashion and Retail Ltd., Jan 2022 - May 2022 · 5 mos, Bengaluru, Karnataka, India, Consumer Loyalty & Retention Project - Revamped the Prive loyalty program with exclusive perks. - Evaluated NPS for premium brands like Hackett & Ralph Lauren. - Streamlined product viewing/ordering via WhatsApp for customer engagement.

Education

Master of Fashion Management (M.F.M), Fashion Management Studies, National Institute of Fashion Technology, India

Bachelor of Designing (B.Des), Fashion and Lifestyle Accessories designing (F&LA), National Institute of Fashion Technology, India