Headline

Channel Marketing @SecPod I Building APAC Partner Ecosystems I Cybersecurity SaaS

About

I build and run SecPod's APAC channel partner ecosystem for SanerNow (vulnerability management, endpoint security, CNAPP) spanning distributors, VARs, MSSPs, and GSIs. I own both the infrastructure and the execution, tracking system covering GTM, pipeline, and enablement, plus hands-on partner marketing - co-branded campaigns, outreach, and nurture. I'm actively growing the network with a live pipeline of 5+ distributors across Malaysia, Philippines, Thailand and India. I sit at the intersection of program design and ground-level execution building the infrastructure that makes the channel scalable, not just running campaigns within it.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

gemini

lovable

n8n

Work experience

Channel Marketing Executive at SecPod, Jun 2026 - Present · 4 mos, Bengaluru

Business Development Executive at EXDERA - UX/UI Design, AI Transformation, & Platform Engineering Company, May 2025 - Aug 2025 · 4 mos, Bengaluru, Negotiated SaaS sales processes and demos, from prospecting to outreach to acquiring 5+ corporate accounts with ARR of INR 18,000-60,000. Built B2B sales experience by acquiring 3+ accounts with complete sales cycle of pipeline development from scratch through lead qualification, outbound calling, cold calling in one quarter. Ran multi-channel outbound campaigns achieving 72.8% email open rates and 74.4% lift in LinkedIn visibility. Developed pricing and go-to-market (GTM) strategies for exdera.ai, establishing the foundation for current revenue targets and deployment across 3 key market segments. Developed growth maps and SEO strategies to prioritize and manage B2B client portfolios valued at INR 20L-25L, driving strategic account growth. Navigated and optimized CRM tools stack (Odoo, Lemlist, LinkedIn Sales Navigator), resulting in a 42% improvement in lead conversion rates and a within 4 months. Collaborated with management on client account negotiations with leadership, providing market data and competitive analysis for deal structuring. Used Notion to track priorities, publisher-style content updates, and internal documentation, ensuring focused execution.

Marketing Content Specialist at Snapmint, Sep 2022 - Aug 2023 · 1 yr, Bengaluru, Drove 37.5% improvement in B2B account conversions through multi-channel solution prospecting and use case building. Led business growth through 12% hike in B2B page impressions redesigning solution messaging and adoption content. Identified friction points in the B2B acquisition funnel through heatmap and traffic analysis; directly influenced CTRs. Managed HubSpot CRM and Google Docs for prospect tracking and communication workflows, coordinating campaign pipelines for over 2000+ prospects and contributing to a 33.3% increase in lead conversion rates over a 12 month period. Led cross-functional plannings on user journey optimization for the Snapmint app, aligning product, sales, and design teams around growth priorities and product testing. Supported Snapmint's Social media activities (YouTube) by targeting high follower social media influencers and collaborating with them to help the upload of regional marketing content (combined 22,000 views). Initiated the upload of 10+ reel content on Snapmint's Instagram page bringing in 1 Lac+ views on a collaborative basis with brands like Suta Bombay, XXX, and Sam & Marshall Eyewear.

Content Writer at Livspace, Nov 2021 - Sep 2022 · 11 mos, Bengaluru, Grew organic page sessions by 22% by repositioning strategy with Google Analytics segment; legacy blog got 1 Lac+ views. Authored 80+ SEO-driven blogs across India, Malaysia, and Singapore getting top 10 Google rankings and 50,000+ views. Increased website session time by 65% by revamping legacy content for impressions, improving ROI and user retention. Developed a content calendar from ad hoc audit that grew regional views by 40% and CTR by 1.6% in Singapore, a new growth market, using proactive planning and adaptability. Conducted 100+ structured client feedback sessions to resolve user pain points through cross-functional coordination, demonstrating collaborate-first communication and problem solving. Consistently ranked 2nd and 3rd highest performer for two consecutive quarters, recognized for sustained business impact, reliability, and focused delivery.

Education

Master of Business Administration - MBA, Marketing, Institute of Management Studies (FMS BHU)-Banaras Hindu University (Official)

Master of Arts and Cultural Studies, Christ University, Bengaluru