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Srinath Santhanam

Product@ Motive

Bengaluru

13+ years of work experience

Motive
Nov 20233 yrsPresent

Bengaluru

Own product strategy and roadmap for Motive’s connected-vehicle hardware ecosystem — vehicle gateways, dashcams, vehicle-connectivity cables, mounts and accessories — and the in-app device lifecycle experience (installation, verification, monitoring, troubleshooting, returns) for US and UK/EU fleets.
Dell Technologies
Nov 20211 yr 8 mosJun 2023

Bengaluru, Karnataka, India

Managed P&L, market share, and product life cycle of Non Gaming Consumer Laptops in the country Engineered 75% market coverage through simplified Product Assortment for FY23 Championed smooth transition between new and old platforms (EOL Management) with zero E&O risk Led assortment across different Route to Markets including General Trade, Retail, E-commerce, Dell.com Designed go-to-market (GTM) strategy for new product launches in FY23 with Marketing team Customized and localized Competitor Analysis, Reviewers Guide, Sales Aid, and Product Guides Liasioning with Global stakeholders on product roadmap and product strategy ( New Product Development)
Dell Technologies
Oct 20183 yrs 1 moOct 2021

Bangalore

Responsible for P&L, Market growth and Lifecycle of Commercial Laptops (B2B) in India Achieved a remarkable 28% CAGR in Commercial Laptops units from 2018 Q3 to 2020 Q3 Attained an impressive 25% market share in the 2 in 1 Notebooks within just 2 years of product inception Successfully expanded the customer buyer base by 10% in an year through effective acquisition strategies Secured the #1 Share position in the High Price Band Laptops(>$1,100) for 7 quarters in a row Demonstrated expertise in influencing large deals (> $1M) by strategically positioning products & identifying key value propositions
Dell Technologies
Oct 20162 yrs 1 moOct 2018

Bangalore

Leading a significant portion of the Client Solutions Group (Desktops , Notebooks , Workstations and Client Peripherals) Product Marketing activities and supporting the India Commercial and Enterprise Sales forces Enable Account Teams increase profitable sales of Dell Client Solutions by creating relevant product pitches that resonate with our customers and address their business needs Championed Product Strategy in Greenfield accounts increasing the revenue by 150% ,$6 Mn Designed Dashboards using Excel and Power BI to analyze and track the Lapsed and Net New accounts for propelling the growth of the business Manage Product Life cycle , enable correct product positioning and right product management
Jun 20151 yr 4 mosSep 2016

Chennai, Tamil Nadu, India

Co-Founded a Consumer Internet Food Aggregator SaaS Startup catering to 2 food courts in IT Parks Generated a GMV of Rs 60,000 across 512 orders by partnering with 20+ restaurants
HCL Technologies
Jun 20151 yr 4 mosSep 2016

Served as a key technical product evangelist within the networking industry and semiconductor sector, presenting product demos and technical architecture solutions to global enterprise clients.
Samsung
Aug 20102 y 10 moJun 2013

Bengaluru

Designed and implemented firmware for Samsung Semiconductor’s flagship UFS 2.0 memory card — low-level data telemetry, host communication protocols, power-management across the embedded software lifecycle.

Srinath’s AI Stack

aistudio
aistudio
claude code
claude code
gemini
gemini
replit
replit
v0
v0
Glean
Glean

Education

Indian Institute of Management, Shillong

PGDM - MBA, Business Administration and Management, General

Indian Institute of Management, Shillong

20132 yrs2015
PSG College of Technology

B.E, E.C.E

PSG College of Technology

20064 yrs2010

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Headline

Product@ Motive

About

Product leader with 13+ years across connected-vehicle IoT hardware, embedded firmware and consumer-electronics P&L. Owns hardware NPD end to end — concept, supplier selection, prototype, validation, certification and launch — together with the in-app and operational journeys that run on top of the hardware. Writes techno-commercial PRDs spanning hardware, firmware, app/cloud and business rules, and uses device telemetry, usage and reconciliation data to drive product and pricing decisions.

Location

Bengaluru

AI stack

aistudio

claude code

gemini

replit

v0

Glean

Work experience

Senior Product Manager at Motive, Nov 2023 - Present · 3 yrs, Bengaluru, Own product strategy and roadmap for Motive’s connected-vehicle hardware ecosystem — vehicle gateways, dashcams, vehicle-connectivity cables, mounts and accessories — and the in-app device lifecycle experience (installation, verification, monitoring, troubleshooting, returns) for US and UK/EU fleets.

Senior Product Manager - Consumer Laptops (B2C) at Dell Technologies, Nov 2021 - Jun 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, Managed P&L, market share, and product life cycle of Non Gaming Consumer Laptops in the country Engineered 75% market coverage through simplified Product Assortment for FY23 Championed smooth transition between new and old platforms (EOL Management) with zero E&O risk Led assortment across different Route to Markets including General Trade, Retail, E-commerce, Dell.com Designed go-to-market (GTM) strategy for new product launches in FY23 with Marketing team Customized and localized Competitor Analysis, Reviewers Guide, Sales Aid, and Product Guides Liasioning with Global stakeholders on product roadmap and product strategy ( New Product Development)

Product Manager - Commercial Laptops (B2B) at Dell Technologies, Oct 2018 - Oct 2021 · 3 yrs 1 mo, Bangalore, Responsible for P&L, Market growth and Lifecycle of Commercial Laptops (B2B) in India Achieved a remarkable 28% CAGR in Commercial Laptops units from 2018 Q3 to 2020 Q3 Attained an impressive 25% market share in the 2 in 1 Notebooks within just 2 years of product inception Successfully expanded the customer buyer base by 10% in an year through effective acquisition strategies Secured the #1 Share position in the High Price Band Laptops(>$1,100) for 7 quarters in a row Demonstrated expertise in influencing large deals (> $1M) by strategically positioning products & identifying key value propositions

Product Marketing Senior Analyst at Dell Technologies, Oct 2016 - Oct 2018 · 2 yrs 1 mo, Bangalore, Leading a significant portion of the Client Solutions Group (Desktops , Notebooks , Workstations and Client Peripherals) Product Marketing activities and supporting the India Commercial and Enterprise Sales forces Enable Account Teams increase profitable sales of Dell Client Solutions by creating relevant product pitches that resonate with our customers and address their business needs Championed Product Strategy in Greenfield accounts increasing the revenue by 150% ,$6 Mn Designed Dashboards using Excel and Power BI to analyze and track the Lapsed and Net New accounts for propelling the growth of the business Manage Product Life cycle , enable correct product positioning and right product management

Co-Founder at HungryQbicle, Jun 2015 - Sep 2016 · 1 yr 4 mos, Chennai, Tamil Nadu, India, Co-Founded a Consumer Internet Food Aggregator SaaS Startup catering to 2 food courts in IT Parks Generated a GMV of Rs 60,000 across 512 orders by partnering with 20+ restaurants

Sales Consultant at HCL Technologies, Jun 2015 - Sep 2016 · 1 yr 4 mos, Served as a key technical product evangelist within the networking industry and semiconductor sector, presenting product demos and technical architecture solutions to global enterprise clients.

Firmware Developer at Samsung, Aug 2010 - Jun 2013 · 2 y 10 mo, Bengaluru, Designed and implemented firmware for Samsung Semiconductor’s flagship UFS 2.0 memory card — low-level data telemetry, host communication protocols, power-management across the embedded software lifecycle.

Education

PGDM - MBA, Business Administration and Management, General, Indian Institute of Management, Shillong

B.E, E.C.E, PSG College of Technology