---
title: "Vandana Wadhwa - Category Brand Manager in Bengaluru | Tal"
description: "Meet Vandana Wadhwa, Category Brand Manager @Amazon | Ex- Shadowfax | MBA, NMIMS Mumbai based in Bengaluru. AI stack includes codex and opencode."
image: "https://tal.club/meet/vandana-wadhwa/share-image"
---

# Vandana Wadhwa on Tal

## Headline

Category Brand Manager @Amazon \| Ex\- Shadowfax \| MBA, NMIMS Mumbai

## About

Strategic and results\-driven professional with 4\+ years of experience in Revenue Growth Management, Product Management, Category Management, GTM strategy, Marketing and Operations across e\-commerce and technology\-driven businesses\. Proven track record of driving portfolio growth, pricing optimization, and channel expansion, delivering measurable impact in revenue, market share, and operational efficiency\. Adept at leveraging data analytics and cross\-functional collaboration to design and implement scalable commercial strategies\. Passionate about solving complex business challenges and enabling organizations to achieve sustainable growth\.

## Location

Bengaluru

## AI stack

codex

opencode

## Work experience

Category Brand Manager at Amazon, Dec 2023 \- Present · 2 yrs 9 mos, Bengaluru

Senior Category Manager \(Product and P&L\) at Unacademy, Aug 2023 \- Sep 2023 · 2 mos, Bengaluru

Senior Manager \(Product, Strategy & Analytics\) at Shadowfax, Apr 2022 \- Aug 2023 · 1 yr 5 mos, Bengaluru

Digital Marketing Specialist at POOLit \- Giveaway Classifieds and Carpooling App, Jul 2021 \- Aug 2021 · 2 mos, • Conducted market research to identify consumer pain points and devised a GTM strategy to enhance various community building initiatives driving higher conversion rates

Market Research and Business Development Intern at Innolabz Ventures, Apr 2021 \- Jun 2021 · 3 mos, Noida, Uttar Pradesh, India

## Education

MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Bachelor of Engineering, Computer Science, The Maharaja Sayajirao University of Baroda

[View the original profile](https://tal.club/meet/vandana-wadhwa)

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