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Vandana Wadhwa

Category Brand Manager @Amazon | Ex- Shadowfax | MBA, NMIMS Mumbai

Bengaluru

4+ years of work experience

Amazon
Dec 20232 yrs 9 mosPresent

Bengaluru

Unacademy
Aug 20232 mosSep 2023

Bengaluru

Shadowfax
Apr 20221 yr 5 mosAug 2023

Bengaluru

POOLit - Giveaway Classifieds and Carpooling App
Jul 20212 mosAug 2021

• Conducted market research to identify consumer pain points and devised a GTM strategy to enhance various community building initiatives driving higher conversion rates
Innolabz Ventures
Apr 20213 mosJun 2021

Noida, Uttar Pradesh, India

Vandana’s AI Stack

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Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

MBA, Marketing

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

20202 yrs2022
The Maharaja Sayajirao University of Baroda

Bachelor of Engineering, Computer Science

The Maharaja Sayajirao University of Baroda

20164 yrs2020

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Headline

Category Brand Manager @Amazon | Ex- Shadowfax | MBA, NMIMS Mumbai

About

Strategic and results-driven professional with 4+ years of experience in Revenue Growth Management, Product Management, Category Management, GTM strategy, Marketing and Operations across e-commerce and technology-driven businesses. Proven track record of driving portfolio growth, pricing optimization, and channel expansion, delivering measurable impact in revenue, market share, and operational efficiency. Adept at leveraging data analytics and cross-functional collaboration to design and implement scalable commercial strategies. Passionate about solving complex business challenges and enabling organizations to achieve sustainable growth.

Location

Bengaluru

AI stack

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opencode

Work experience

Category Brand Manager at Amazon, Dec 2023 - Present · 2 yrs 9 mos, Bengaluru

Senior Category Manager (Product and P&L) at Unacademy, Aug 2023 - Sep 2023 · 2 mos, Bengaluru

Senior Manager (Product, Strategy & Analytics) at Shadowfax, Apr 2022 - Aug 2023 · 1 yr 5 mos, Bengaluru

Digital Marketing Specialist at POOLit - Giveaway Classifieds and Carpooling App, Jul 2021 - Aug 2021 · 2 mos, • Conducted market research to identify consumer pain points and devised a GTM strategy to enhance various community building initiatives driving higher conversion rates

Market Research and Business Development Intern at Innolabz Ventures, Apr 2021 - Jun 2021 · 3 mos, Noida, Uttar Pradesh, India

Education

MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Engineering, Computer Science, The Maharaja Sayajirao University of Baroda

Vandana Wadhwa - Category Brand Manager in Bengaluru | Tal