---
title: "Valentina Bhowal - Product Lead (Conversion & Growth) in Bengaluru | Tal"
description: "Meet Valentina Bhowal, Product Lead — Monetisation, CRO & Growth | 0→1 builder across ad monetisation & D2C conversion | Ad Tech, CRO, Experimentation | Ex-Zepto, Apollo 24|7, Rapido based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/valentina-bhowal/share-image"
---

# Valentina Bhowal on Tal

## Headline

Product Lead — Monetisation, CRO & Growth \| 0→1 builder across ad monetisation & D2C conversion \| Ad Tech, CRO, Experimentation \| Ex\-Zepto, Apollo 24\|7, Rapido

## About

Product leader with 8\+ years of experience driving CRO\-led growth, funnel optimization, and revenue expansion across D2C, Q\-commerce, AdTech and Fintech platforms\. Across roles at Zepto, Apollo 24\|7, and Kerala Ayurveda, I have owned end\-to\-end product strategy — from problem discovery and hypothesis framing to experimentation and scaled product launches\. My work has included building 0→1 ad monetization systems, scaling performance advertising revenue, and leading conversion optimization initiatives across high\-traffic consumer platforms\. I specialize in identifying funnel leakages and high\-impact growth opportunities, designing structured experimentation roadmaps, and improving metrics such as conversion rate, AOV, repeat rate, and contribution margin\. I enjoy working at the intersection of user behavior, data, and business outcomes, translating insights into products that drive measurable growth\. I work closely with engineering, design, analytics, and business teams to turn product ideas into scalable solutions that deliver value for both users and the business\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

grok

lovable

## Work experience

Product Lead \(Conversion & Growth\) at Kerala Ayurveda Limited, Oct 2025 \- Present · 1 yr, Owning end\-to\-end D2C revenue efficiency with a CRO\-first mandate — optimizing the acquisition funnel for conversion & repeat rate\. Revenue & Funnel Ownership: Built the company’s first structured D2C funnel model \(Session → Engagement → ATC → Checkout → RTO\) to establish stage\-wise visibility into conversion performance\. Quantified key drop\-offs across the funnel and reallocated the product roadmap toward highest ROI conversion gaps\. Re\-architected Homepage & PDP using problem\-intent architecture to improve clarity for predominantly first\-time users acquired through paid channels\. CRO Infrastructure & Experimentation Culture: Instituted hypothesis\-driven experimentation culture from scratch — defining problem statements, metric hierarchy, statistical guardrails, and post\-test decision frameworks\. Built a prioritized CRO roadmap across CTA hierarchy, trust signals, pricing visibility, delivery messaging, and checkout friction\. Introduced a mobile\-first floating cart UX to keep cart visibility persistent during browsing, improving cart progression \(ATC → Checkout\) and reducing funnel drop\-offs\. Delivered 7\.5% QoQ improvement in website conversion rate \(CVR\) through systematic funnel optimization\. Platform Optimization: Quickly ramped up on the Shopify ecosystem \(first exposure\) and within weeks began leading initiatives to optimize Core Web Vitals and page performance to improve site speed and conversion\. Identified COD\-heavy mix and RTO exposure as structural margin risks; introduced prepaid nudges and delivery expectation modules to improve realized revenue\. Leveraged user interviews and behavioral analysis to identify trust triggers and reorder behavior for classical Ayurveda products\.

Senior Product Manager at Apollo 24\|7, Sep 2024 \- Sep 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, Boosted FMCG and Personal\-Care sales and in\-app Ad monetization income through breakthrough widget formats and hyper\-personalised, AI\-led experiences\. \- Introducing Innovative widget formats: Dynamic Splash Screen – Built flexible canvas on app launch for both internal and external campaigns, currently getting utilised for “19\-min delivery” communication\. Rich\-Media Card & Carousel – Rolled out two bold, visual widgets that showcase branded and internal promos, boosting CTR by 32 % and ads revenue by 25% over 4 months\. A/B Experimentation – Embedded a test\-and\-learn culture to refine creative, placement, and copy on these new assets\. \- AI\-powered personalised journeys: AI Skin Analyzer – Scoped a dermatologist\-validated selfie scan that outputs a personal skin report plus product recommendation, providing a consultative approach to Skincare\. Anchored a full regimen journey that deepens engagement and unlocks cross\-category GMV \~ 12% \(WIP\) CarePlix Vital Scan – Integrated facial\-scan tech to surface real\-time vitals \(HR, SpO₂, stress, BMI\) and prompt healthier choices inside Apollo 24\|7\. Acts as a low\-friction wellness gateway, boosting repeat sessions and strengthening preventive\-care positioning\. Predictive Recommender Engine – Co\-building with Data Science a model that mines past purchases to predict “brands & products you’ll love” for each user\. Powers intent\-driven suggestions on PDP, cart and homepage, elevating relevance and basket size\. \- Ads Monetisation Build\-out: Took ad ops from spreadsheet\-only to a full OnlineSales\.ai setup \- Re\-order journey revamp: Re\-engineering a ₹1 Cr\-GMV per\-day repeat\-purchase flow to double and reach 2 Cr/\- Introducing Category Shelves & Smart Upsell: Split the endless SKU list into tidy category blocks \(“Pain Relief,” “Baby Diapers”\) and embedded context\-aware cross\-sell cards, resulting reduced scroll depth %, & increase in basket completion %, and new upsell slots opened for merchandising\.

Product Manager \- Ad Monetisation at Zepto, Jun 2022 \- Dec 2024 · 2 yrs 7 mos, Bengaluru, Karnataka, India, As an early hire at Zepto, I played a pivotal role in building the entire ad revenue stream from the ground up\. Spearheaded the 0\-to\-1 journey, driving a remarkable 300x growth in ad revenue, contributing 3% \- 3\.5% of overall GMV\. \- Display Awareness Ads: Successfully introduced \~35 in\-app display ad assets generating \~30% of the overall ad monetisation revenue\. Developed a personalized ad targeting framework, boosting CTR by 50%, doubling the number of brands using display ads, and delivering a ROAS that surpassed industry standards \- Introduced Sponsored Product Display Ads \(PDA\): Enabled brands to run display ads on specific SKUs, enhancing targeted advertising and increasing ad effectiveness\. PDAs now account for 50% of revenue from endemic display ads\. \- Launched 'Premium Contextual Ads' \- a keyword targeted premium asset, tailored towards allowing advertisers to showcase their hero products \+ rich brand content on the asset, contributing to 14% of display ad revenue\. Built scratch card journey to facilitate coupon distribution for non\-endemic brands generating potential for 10% of overall ad monetisation revenue\. Set up 25\+ A/B experiments to determine the relevancy of ad placement and impact on order conversion\. \- Introduced gamified journeys like Streak based milestone and Spin the Wheel for marquee events, improving the GMV for endemic brands by \~15% and delivering the committed RnF for non\-endemic brands\. Developed Processes and SOPs: Created standardized procedures and guidelines for product design, product ops and KAMs to effectively manage and launch guaranteed display campaigns\. \- Performance Product Listings Ads \(PLA\): Built and scaled the entire Performance Ads pipeline on a Cost per Click \(CPC\) revenue model, making it the highest \(70%\) contributor to ad revenue\. \- Brand Analytics \- Zepto Dash: Conceptualized and launched a dashboard for the advertisers and in\-house KAMs to provide real time insights on brand health\.

Associate Product Manager 2 at bigbasket\.com, Sep 2021 \- Jul 2022 · 11 mos, Bangalore Urban, Karnataka, India, Responsible for enhancing & building the internal Campaign & Pricing Management system \- Javelin\. BBDaily \- BigBasket’s daily subscription app: Enabled marketing team to set discount/pricing campaigns for Subscription services reducing the TAT from 3\-4 hours to 5\-10 mins, eliminating the Campaign creation and claims errors\. Group level Promos campaign creation on Javelin: Extended Javelin’s capability of campaign creation from only SKUs to Brands & Categories, resulting in 25% improvement in customer reach & 5% increase in supplier promotions\.

Associate Product Manager at Rapido, Nov 2020 \- Aug 2021 · 10 mos, Bengaluru, Karnataka, India, Responsible for optimizing captain support channels by providing quick and hassle\-free solutions without compromising on captain experience\. Captain Support Revamp: Reduced call contact ratio by 35%\. Reduced support cost by 20% per order\. Identified top drivers for the contact center and introduced in\-app workflows for simplifying the captain’s experience by addressing live queries\. Captain Ticketing System: Ideated & built the system to allow captains to raise complaints within the app\. Restructured the FAQs in the Captain app: Improved support agent occupancy rate by 30%\. Improved TAT of ticket resolution by 30%\.

## Education

Master's degree, Economics, Gokhale Institute of Politics and Economics

Bachelor's degree, Economics, Ramnarain Ruia College \- Mumbai

[View the original profile](https://tal.club/meet/valentina-bhowal)

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