Headline

Crafting engaging content and enhancing brand visibility daily.

About

As a Senior Copywriter at Unico Graphix, I bring extensive experience in crafting compelling content that enhances brand visibility and audience engagement. My core competencies include developing social media ad and organic content, creating innovative concepts for short-form videos like Instagram Reels and YouTube Shorts, and writing conversion-focused copy for websites, brochures, blogs, and multi-channel marketing campaigns. By leveraging my expertise in Creative marketing and SM branding, I contribute to integrated marketing efforts through the creation of print advertisements, Google Search ad copy, and WhatsApp campaigns. My work is grounded in a collaborative approach and a commitment to delivering tailored communication strategies that help brands connect with their target audiences effectively.

Location

Greater Bengaluru Area

AI stack

elevenlabs

gemini

openai

perplexity

Canva Magic Studio

ChatGPT Images

Work experience

Content Strategist/writer at Freelancer, Apr 2026 - Present · 6 mos, Bengaluru, Karnataka, India, I am responsible for managing the entire content creation process for various marketing materials, including social media platforms.

Senior copy writer at Unico Graphix, Jul 2022 - Mar 2026 · 3 yrs 9 mos, Bengaluru, Karnataka, India, Created social media advertising and organic content to improve audience engagement and enhance brand visibility, while managing the design team and junior copywriters. Developed social media content strategies for multiple brands, tailoring content to their unique niche, target audience, and brand voice. Developed creative concepts for short-form video content, including Instagram Reels and YouTube Shorts, as well as photoshoot themes. Wrote clear, conversion-focused content for websites, brochures, blog posts, and WhatsApp marketing campaigns. Additionally, developed print advertisements and Google Search ad copy, supporting integrated multi-channel marketing efforts.

Content Writer at Social Ants Pvt. Ltd., Jul 2021 - Jun 2022 · 1 yr, India, Social Media Content Writer at CavinKare Brands. I develop engaging social media content aligned with brand guidelines and assist designers with visual strategy. My responsibilities include presenting client-ready content calendars and generating effective ad campaign content that strictly adheres to brand standards, driving social media engagement.

Social Media Manager & Content/Copy Writer at Freelance, Mar 2019 - Jun 2021 · 2 yrs 4 mos, Bangalore Urban, Karnataka, India, As a Social Media Manager and Content/Copy Writer, I specialized in creating compelling content and marketing strategies for various brands. My role involved crafting social media campaigns, designing creatives, and producing engaging short videos to boost brand engagement across multiple platforms for multiple B2C brands. I utilized tools like Canva and Adobe Spark to bring concepts to life, ensuring that each piece resonated with the target audience.

Social Media & Content writer intern at ranura, Apr 2018 - Jul 2018 · 4 mos, Bangalore Urban, Karnataka, India, Managed Facebook, Instagram, Linkedin, Pinterest, Youtube of clients, wrote social media & website content, worked on planning, posting social media posts & ad campaigns.

Education

Master of Business Administration (M.B.A.), Marketing, S J B Institute of Technology, BANGALORE

Master of Business Administration - MBA, Marketing, Sjb institute of technology

Public links

vaishnavipvasistazone.wordpress.com: https://vaishnavipvasistazone.wordpress.com/