Vaishnavi Kulkarni
Senior Developer, Marketing Campaigns
Toronto
7+ years of work experience
Apr 20263 mosPresent
Toronto, ON
Aug 20256 mosJan 2026
Toronto, ON
During my time at Amica Senior Lifestyles, I stepped in as the Interim Marketing Automation Manager, where I successfully executed automation workflows aimed at improving customer engagement. Utilizing Salesforce Marketing Cloud, I crafted campaigns that focused on customer awareness, acquisition, and retention. My role was pivotal in maintaining continuity and effectiveness in marketing strategies during a critical period.
Nov 20221 yr 11 mosSep 2024
Toronto, Ontario, Canada
• Leverage client information and product data to analyze client information and banking behaviour to prepare pre-campaign analysis for the purpose of sizing and creating client contact programs and direct marketing campaigns.
• Manage and drive the technical design, development, execution, quality and ongoing management of new and ongoing internal and external campaigns for business partners.
• Define and document the technical design, technical requirements, development, execution and quality of medium to high complex ongoing and new internal and external campaigns.
• Collaborate with internal and external partners/stakeholders (product managers, sales team, operations and analytics teams) to solicit their input and feedback on campaign improvement opportunities
• Ensure the direct marketing communications and campaigns are delivered through the appropriate channels to maximize campaign effectiveness and seamless delivery to clients
• Leverage analytical partners including Client Insights (modeling team), Campaign Analytics and Client Reporting to improve and enhance contact programs and direct marketing campaigns
• Contribute to requirements to enhance and develop internal and external communication channels
• Manage small to medium size projects associated with client contact and direct marketing
• Conduct campaign audits, review data outputs and review lives to ensure campaigns are developed and delivered without errors
• Monitor and track process issues and make recommendation to streamline, enhance and improve overall processes
• Lead the development of campaign process improvements
May 20225 mosSep 2022
● Develop and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites, social media platforms, etc.) that create brand awareness and drive measurable sales pipeline activity across multiple geographies worldwide. On an ongoing basis, evaluate and optimize spend and channel mix.
● Design, implement and optimize web landing pages, emails, and other web assets to support marketing campaigns in target markets.
● Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing capabilities and develop new opportunities for driving search traffic
● Manage web-to-lead process through the seamless integration of multi-channel programs and enabling systems/platforms
● Monitor effective benchmarks for measuring the impact of Web and digital campaigns/programs. Analyze, review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g.,conversion rates, cost per qualified opportunity, etc.)
● Maintain & apply working knowledge of the latest web marketing trends, technologies, and practices. Recommend and drive implementation and adoption of new approaches and systems, where appropriate
● Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Implement and measure digital marketing programs
● Proven track record of creating compelling content tailored specifically for a variety of different social media audiences
Apr 20184 yrs 2 mosMay 2022
Pune, Maharashtra, India
- Execution of annual and monthly digital marketing campaigns, aimed at driving brand awareness, customer engagement and lead generation
- Implementation of local strategic and innovative marketing plans for EMEA and the Asia Pacific regions
- Creating and monitoring email campaigns, monthly newsletters (internal and external), high-converting landing pages, automated workflows, email triggers and lead flows using Pardot (Marketing Automation tool)
- Co-ordinate with design and production teams (internal and agency) for the creation of market-ready collaterals, product catalogues, digital assets (graphics for Social Media and Ads) and sales enablers in local languages
- Edit, create and manage content repository (articles, news and landing pages) on global and local websites
- Help local marketing managers develop and run digital strategies that are in line with the premium division’s business plans, reinforcing brand positioning
- Internally support product launches by providing necessary sales materials and ensure delivery of digital materials with adherence to the company brand guidelines
- Update, manage and maintain product information management tool for various countries
- Hands on experience on marketing and other related tools like Pardot, Double Click Manager, SharePoint, iPaper, PIM (Product Information Management) and ServiceNow
Education
Food science & quality control
University of Mumbai
20103 yrs2013
Join Vaishnavi and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss