---
title: "Vaishnavi Gurap - Sr. Digital Marketing Executive in Pune City | Tal"
description: "Meet Vaishnavi Gurap, Sr. AI-Led Product & Digital Marketer | Sell.do | B2B SaaS, MarTech, PropTech & Universities | 5x ROI | PPC, Demand Gen, Content & Funnel Optimization | 5+ Years Exp based in Pune City. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/vaishnavi-gurap/share-image"
---

# Vaishnavi Gurap on Tal

## Headline

Sr\. AI\-Led Product & Digital Marketer \| Sell\.do \| B2B SaaS, MarTech, PropTech & Universities \| 5x ROI \| PPC, Demand Gen, Content & Funnel Optimization \| 5\+ Years Exp

## About

Dynamic Product & Digital Marketer specializing in B2B SaaS growth and performance marketing, with 4\+ years of experience building scalable revenue engines across CRM, Proptech, Productivity & AI Tools, and Education sectors\. I don’t just run campaigns — I build systems that drive predictable revenue\. 📈 Key Impact: Drove 65% increase in marketing\-attributed revenue Achieved 5x ROI QoQ through performance optimization Scaled lead generation by 50% Contributed to 550\+ client acquisitions 🚀 What I Do Best: Performance Marketing \(Google, Meta, LinkedIn\) Full\-Funnel Demand Generation CRM Strategy, Hygiene & Lead Lifecycle Optimization Landing Page & Conversion Rate Optimization Marketing Analytics & Revenue Attribution 💡 My Edge: I combine data\-driven marketing strategy \+ psychology \+ AI tools to optimize every stage of the funnel — from first click to closed revenue\. I’ve worked closely with sales, pre\-sales, customer\-success and product teams, ensuring marketing doesn’t just generate leads — but drives qualified pipeline and revenue\. As someone who has thrived working solo and in small teams, I am skilled at juggling multiple projects while upskilling along the way to improve my marketing competencies that drive results\. Moto : Think independently in a world addicted to noise\.

## Location

Pune City

## AI stack

opencode

claudecode

## Work experience

Sr\. Digital Marketing Executive at Sell\.Do, Jul 2024 \- Present · 2 yrs 2 mos, Pune District, Transformed company from sales\-led to marketing\-led growth, driving 65% increase in marketing\-attributed LinkedIn\. Transitioned from Digital to Product Marketer & owned responsibility of promotion of 6 new tools and creation of Landing page using Figma Make AI\. Scaled lead generation by 50% and achieved 5x ROI QoQ via performance campaigns\. Owned end\-to\-end demand generation strategy across Google, Meta, LinkedIn\. Built full\-funnel systems improving lead quality, conversion rates, and pipeline velocity\. Strengthened brand visibility through SaaS platforms \(G2, Capterra, Gartner, etc\)\. Rebranding and new website co\-ordination\. Improved CRM efficiency by auditing lead lifecycle, pre\-sales follow\-ups, and data hygiene\. Led collaboration with product teams for feature\-led marketing & positioning\. Created AI\-driven creatives, landing pages, and campaigns to improve engagement\. Managed partnerships, SEO & SMM strategy, and global community presence \(UAE expansion\)\. Marketing & competitor research for new tools launch strategy\. Mentored team members and built structured workflows for execution efficiency\.

Digital Marketing Associate \(PPC\) at Kylas, Nov 2022 \- Jun 2024 · 1 yr 8 mos, Pune District, Scaled product from 0 to 7x MRR using structured performance marketing\. Delivered 3x ROI \(Google\) and 2x ROI \(Meta\) consistently\. Built high\-intent acquisition channels via SaaS listing platforms\. Improved funnel efficiency via landing page optimization & UX improvements\. Conducted customer interviews → drove product \+ messaging improvements\. Supported pre\-sales → improved ICP targeting & demo conversion quality\. Strengthened CRM analytics → reduced drop\-offs across funnel stages\.

Jr\. PPC Executive \(Performance Marketing\) at SRV Media Pvt\. Ltd\., Oct 2021 \- Nov 2022 · 1 yr 2 mos, Pune Division, Executed multi\-platform campaigns across Google, Meta, LinkedIn, Bing\. Optimized CPL & CPQL → improved ROI across industries \(EdTech, SaaS, Gaming\)\. Worked on large\-scale campaigns for institutions like MIT Pune, Symbiosis, Chandigarh University\. Contributed to client acquisition via strategic campaign execution\.

PPC Intern at SRV Media Pvt\. Ltd\., Jun 2021 \- Sep 2021 · 4 mos, Pune, Maharashtra, India

Digital Marketing Intern at AADME, Feb 2021 \- Apr 2021 · 3 mos

ML & Data Science Intern at Tech Smart Systems, Jun 2019 \- Jul 2019 · 2 mos

## Education

Bachelor of Engineering, Computer Software Engineering, PES Modern

[View the original profile](https://tal.club/meet/vaishnavi-gurap)

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