Headline

Sr. AI-Led Product & Digital Marketer | Sell.do | B2B SaaS, MarTech, PropTech & Universities | 5x ROI | PPC, Demand Gen, Content & Funnel Optimization | 5+ Years Exp

About

Dynamic Product & Digital Marketer specializing in B2B SaaS growth and performance marketing, with 4+ years of experience building scalable revenue engines across CRM, Proptech, Productivity & AI Tools, and Education sectors. I don’t just run campaigns — I build systems that drive predictable revenue. 📈 Key Impact: Drove 65% increase in marketing-attributed revenue Achieved 5x ROI QoQ through performance optimization Scaled lead generation by 50% Contributed to 550+ client acquisitions 🚀 What I Do Best: Performance Marketing (Google, Meta, LinkedIn) Full-Funnel Demand Generation CRM Strategy, Hygiene & Lead Lifecycle Optimization Landing Page & Conversion Rate Optimization Marketing Analytics & Revenue Attribution 💡 My Edge: I combine data-driven marketing strategy + psychology + AI tools to optimize every stage of the funnel — from first click to closed revenue. I’ve worked closely with sales, pre-sales, customer-success and product teams, ensuring marketing doesn’t just generate leads — but drives qualified pipeline and revenue. As someone who has thrived working solo and in small teams, I am skilled at juggling multiple projects while upskilling along the way to improve my marketing competencies that drive results. Moto : Think independently in a world addicted to noise.

Location

Pune City

AI stack

opencode

claudecode

Work experience

Sr. Digital Marketing Executive at Sell.Do, Jul 2024 - Present · 2 yrs 2 mos, Pune District, Transformed company from sales-led to marketing-led growth, driving 65% increase in marketing-attributed LinkedIn. Transitioned from Digital to Product Marketer & owned responsibility of promotion of 6 new tools and creation of Landing page using Figma Make AI. Scaled lead generation by 50% and achieved 5x ROI QoQ via performance campaigns. Owned end-to-end demand generation strategy across Google, Meta, LinkedIn. Built full-funnel systems improving lead quality, conversion rates, and pipeline velocity. Strengthened brand visibility through SaaS platforms (G2, Capterra, Gartner, etc). Rebranding and new website co-ordination. Improved CRM efficiency by auditing lead lifecycle, pre-sales follow-ups, and data hygiene. Led collaboration with product teams for feature-led marketing & positioning. Created AI-driven creatives, landing pages, and campaigns to improve engagement. Managed partnerships, SEO & SMM strategy, and global community presence (UAE expansion). Marketing & competitor research for new tools launch strategy. Mentored team members and built structured workflows for execution efficiency.

Digital Marketing Associate (PPC) at Kylas, Nov 2022 - Jun 2024 · 1 yr 8 mos, Pune District, Scaled product from 0 to 7x MRR using structured performance marketing. Delivered 3x ROI (Google) and 2x ROI (Meta) consistently. Built high-intent acquisition channels via SaaS listing platforms. Improved funnel efficiency via landing page optimization & UX improvements. Conducted customer interviews → drove product + messaging improvements. Supported pre-sales → improved ICP targeting & demo conversion quality. Strengthened CRM analytics → reduced drop-offs across funnel stages.

Jr. PPC Executive (Performance Marketing) at SRV Media Pvt. Ltd., Oct 2021 - Nov 2022 · 1 yr 2 mos, Pune Division, Executed multi-platform campaigns across Google, Meta, LinkedIn, Bing. Optimized CPL & CPQL → improved ROI across industries (EdTech, SaaS, Gaming). Worked on large-scale campaigns for institutions like MIT Pune, Symbiosis, Chandigarh University. Contributed to client acquisition via strategic campaign execution.

PPC Intern at SRV Media Pvt. Ltd., Jun 2021 - Sep 2021 · 4 mos, Pune, Maharashtra, India

Digital Marketing Intern at AADME, Feb 2021 - Apr 2021 · 3 mos

ML & Data Science Intern at Tech Smart Systems, Jun 2019 - Jul 2019 · 2 mos

Education

Bachelor of Engineering, Computer Software Engineering, PES Modern