Headline

Thinker. Observer. Ideator. Writer.

About

Reader of behaviour, writer of emotions Building–and breaking–The Fourth Wall Words | Strategy | Pop Psych | Beh Sci

Location

Bengaluru

AI stack

claude

elevenlabs

mistral

huggingface

ChatGPT

ChatGPT Images

Work experience

Content Lead at Skoob.ai, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, • Podcast Formats & Channel Development Introduced innovative content formats like podcast shorts, episodic shows, news-based podcasts, and other scalable audio experiences to enhance user experience and engagement. • Podcast Content Expansion Expanded the app’s podcast categories and introduced dedicated podcast channels, diversifying the content ecosystem across multiple audience interests and engagement verticals. • Strategic Collaboration & Analysis Collaborated closely with the product and marketing teams to support app analysis, optimize content performance, and contribute to overall platform growth initiatives. • Team Leadership Led and managed a team of 4 members, overseeing content workflows, coordinating execution strategies, and ensuring timely delivery aligned with platform goals and quality standards.

Content Strategist at Skoob.ai, Apr 2024 - Sep 2024 · 6 mos, Bangalore Urban, Karnataka, India, • Content Strategy Spearheading content strategy for the app's podcast content, spreading over various categories, including but not limited to Psychology & Emotions, Spirituality, Self-Help, Health, Mystery, etc. • Content Research & Development Researching and curating AI-generated podcasts based on non-fiction books encompassing the US and global cultural zeitgeist, that appeals the target audience based out of the US. • Leadership Acting as the Reporting Manager for a 8+ interns across India. Providing guidance, setting KRAs and KPIs, reviewing and overseeing their work to ensure alignment with the SOPs.

Content Strategist at Loratis SetMyCareer.Net Pvt. Ltd., Nov 2023 - Apr 2024 · 6 mos, • Brand Created content strategy from scratch, along with the development of an eBook, conducting research and writing content on an ongoing basis. • Website Strategized and executed the creation of new website pages as per requirements. Consistently published blogs on the company's website, maintaining a regular content cadence. • Content Marketing Contributed insightful articles and blog posts to platforms like Medium and Substack, among others. Oversaw the development of articles featuring career counsellors, ensuring accuracy and engagement. • Marketing Conceptualized and developed marketing collaterals, such as sales nurturing messages, emails, brochures and presentations, for various programs and campaigns. • Online Reputation Management (ORM) Supervised and reviewed ORM activities on platforms like Quora and Reddit, ensuring positive brand presence and addressing customer queries. • Customer Relationship Management (CRM) Monitored and analyzed Google Reviews, testimonials, and certificates, ensuring customer satisfaction and addressing concerns. • Social Media Developed comprehensive monthly social media content plans and calendars for effective execution. Managed end-to-end LinkedIn activities, including content creation, scheduling, and performance analysis. Oversaw and provided strategic guidance for social media efforts on Meta (Facebook, Instagram) and YouTube. • Personal Branding Collaborated with company leadership to develop and implement personal branding strategies, aligning with overall marketing objectives. • Leadership Acted as the reporting manager for SEO Specialist, Content Writer, and Graphic Design Intern. Provided guidance, set KRAs and KPIs, and oversaw their work to ensure alignment with the company's content and marketing objectives. Reason for change: Growth.

Freelance Writer and Consultant at Self-Employed, Jun 2023 - Mar 2024 · 10 mos, • Notable Clients MyndStories (Mental Health - Editorial), The Jurni (Media - Social Media), Maangler (Ed-tech - Website), Regulus Industries (Manufacturing - Website), Microsoft Azure Blogathon Campaign (Cloud Computing - Social Media), and more. • Content Strategy Developed and executed 360° branding and content strategies tailored to clients' objectives, resulting in significant growth in the user community and sign-ups. • Content Writing Provided valuable insights and contributed as a content writer and strategist for various clients across industries by crafting compelling social media copy, blogs, and website content; with an aim of increased engagement and brand recognition across various platforms such as LinkedIn, Instagram, X, and Quora.

Content Strategist at Supergigs, Aug 2022 - May 2023 · 10 mos, • Platform Developed brand guidelines, along with the entire website content. Kept rigorous and regular hygiene checks and updated the content as per trends & competitors. Created website resources as and when required (PR, Guides, Case studies, etc). • Social Media Strategised and ideated monthly social media content for LinkedIn and Instagram. Curated high-impact posts for the said channels and reviewed content done by other content writers. Scheduled and executed social media posts on the said channels. Analysed content weekly and monthly and further strategised the next steps. • Online Reputation Management Researched and strategised ORM for LinkedIn, Quora, and Reddit. Curated content as per customer pain points and executed it on the said channels. • Community Strategised, researched, and curated content for the ‘Gigsters Assemble’ community to engage 250+ members from 20+ countries. • Personal Branding Handled LinkedIn personal branding for 3 employees through elaborative strategy, content calendar, and weekly content. Reviewed and analysed content by the junior content writer and analysed the profiles to strategise the next steps. • Email Marketing Worked on critical emails for the user journey on the website. Additionally, strategised content for promotional emails and newsletters for various verticals. • High-Impact Marketing Activities Created Integrated Media Plan and GTM. Actively participated in event ideation, webinars, and paid campaigns. In charge of pitch deck creation, speaker notes, marketing collaterals, swags, etc. Additionally, worked closely with the business team to ideate platform gamification and other activities. Reason for change: Company shut down.

Content Writer at YourDOST, Jan 2022 - Jun 2022 · 6 mos

Content Writer Intern at YourDOST, Jul 2021 - Jan 2022 · 7 mos, Bengaluru, Karnataka, India, • Content Curation Majorly curated newsletters and social media creative copies, along with Webinar invite mailers for our 250+ B2B clients. Also assisted in psychological tests, modules, programs, and campaigns. • YD Warriors Initiative Led the mental health awareness initiative YD Warriors by encouraging people to share the story of their mental health/counselling journey with the world. Starting from lead generation to conducting interviews, transcribing stories, writing stories and publishing them on the blog. Also handled a WhatsApp group “YD Warriors Community” and took care of onboarding and engagement of the participants. Additionally, mentored and managed an intern as an L2. Aligned my personal vision with set KRAs and KPIs which include a wholesome warrior-cycle of generating lead to publishing the story on the website. • Social Media Ideated, planned, and curated social media posts for the YD Warriors initiative across mediums such as Instagram, Facebook, and LinkedIn. Reason for change: Growth.

Education

MSc, Behavioral Sciences, Christ University, Bangalore

PGD HRM, Human Resource Management, Symbiosis Centre for Management and Human Resource Development

Public links

vaishnavidesaiportfolio.vercel.app: https://vaishnavidesaiportfolio.vercel.app/