---
title: "Vaishnavi Balachandran - Founding Member Marketing in Bengaluru | Tal"
description: "Meet Vaishnavi Balachandran, Founding AI-Marketer @Magi | Growth & Product Marketing | Global Go-to-Market & ABM based in Bengaluru. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/vaishnavi-balachandran/share-image"
---

# Vaishnavi Balachandran on Tal

## Headline

Founding AI\-Marketer @Magi \| Growth & Product Marketing \| Global Go\-to\-Market & ABM

## About

Hi, I’m Vaishnavi 👋 My background in computer science and psychology helps me be a systems thinker and a people\-first problem solver\. It's also what's led me to marketing\! Over the last 9\+ years, I’ve helped several fast\-growing SaaS companies \(HighRadius, 6sense, Testsigma, Avataar, and Magi\) build their marketing engine with real pipeline in the US and EMEA markets\. I’ve led demand gen, built ABM programs, scaled marketing ops from the ground up, and worked closely with the product to optimize user journeys and PLG, while owning the full funnel\. Building lean teams that punch well above their weight comes naturally when you trust great people to do great work\! Happiest when I'm experimenting — I'm currently obsessed with AI enabling marketers to do their best work\. Also, I don't fear the em dash\! 💅🏻 <If it blends numbers, copy, and tech, I’m already building a Notion board about it\.>

## Location

Bengaluru

## AI stack

claude code

claude

lovable

obsidian

replit

ChatGPT

## Work experience

Founding Member Marketing at Magi, Mar 2025 \- Present · 1 yr 8 mos, Remote

GTM Consultant at Avataar, Sep 2024 \- Mar 2025 · 7 mos, Setting up a lead generation channel via implementing a playbook for ABM \(ABX\) from scratch\. Generating SQLs via cold email outreach GTM product launches and events\(NRF, Shoptalk\)\. Focus: North American Enterprise Markets

Growth Marketing Manager at Testsigma, Jan 2023 \- Aug 2024 · 1 yr 8 mos, Bengaluru, 1\. Demand Gen responsibilities: \- Develop and execute demand gen strategies and initiatives to improve user growth, revenue growth, user engagement, acquisition, and retention on a day\-to\-day basis\. \- Own Pipeline and outbound ABM targets 2\. Funnel Optimization: \- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns\. \- Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects\. \- Analyse and give strategic feedback to the SEO \(responsible for bringing 330K Organic and 390K overall monthly website traffic\) \- Analyse SQL data, CRM enrichment, GTM processes and provide weekly strategic feedback to the GTM teams 3\. Product Adoption and Expansion \- Analyze user data and app performance metrics to identify growth and optimization opportunities, making data\-driven decisions to enhance the user experience and suggest important growth experiments to the product team \- Collaborate with founders to prioritize features and enhancements that enhance user engagement and retention\. \- Visualize, strategize and execute Product <> Hubspot <> Salesforce integrations, feature developments and automation 4\. Single point of contact for marketing & sales operations \- Hubspot and Salesforce CRM \- Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates\. \- Tracking and reporting, Data integrity and cleanliness, Tech Stack management, Operational efficiency increase PLG conversions and product activation metrics 2\. accelerate pipeline through SLG motion 3\. Lifecycle marketing

Growth Marketing Specialist at 6sense, Oct 2020 \- Dec 2022 · 2 yrs 3 mos, Remote, 3rd marketer at Slintel, got aquired by 6sense\. Website optimization to acquire 5x mom organic traffic growth during Slintel's journey whilst migrating to 6sense\. Direct responsibilities include: 1\. Optimize online content for 1M\+ website pages using best practices in SEO to improve search rankings 2\. Create, edit and review content, conduct competitor analysis, and set up reports 3\. Develop wireframes and website page graphics with the design team, aligning with branding guidelines 4\. Partner with technical teams to improve site performance capabilities\. 5\. Copywriting edits and reviews for paid advertising campaigns for Linkedin, Bing, and Google ads 6\. Plan ABM and lifecycle campaigns via email to maximize inbound revenue for leads generated via demand gen activities Marketing operations for Slintel, a 6Sense company\. This includes: 1\. Planning, setting up projections, reports & dashboards, analysis for marketing 2\. Oversee inbound lead volume, qualification & nurture to align demand gen and inbound marketing efforts with sales pipeline 3\. Introduce, optimize, automate & document processes within the subscriber\-to\-buyer lifecycle to better enable sales teams 4\. Campaign planning & email marketing for newsletters, automation sequences, weekly campaigns\. 5\. Own marketing tech stack and its evaluation & management 6\. Manage forms, data sync, fields, and everything else inside HubSpot marketing automation and Salesforce CRM\. Wins: 400% growth in subscribers and 150% in audience engagement as Managing Editor of the weekly newsletter, MQL to SQL conversion increased by 35%; Successfully converted my obsession with the show The Office into a best\-performing exit\-intent pop\-up on Slintel's website\. Learnings: Executing fast & improving processes iteratively beats trying to release one perfect thing\. No matter how interesting the project you picked up is, it's important to realign & move on to tasks that give better ROI\.

Creative Messaging Lead EMEA, Account Based Marketing at HighRadius, Oct 2019 \- Oct 2020 · 1 yr 1 mo, Greater Hyderabad Area, 1\. Design and execute the messaging for all lead\-gen and nurture programs including industry events, webinars, email campaigns, social media activities, and trade show and conference submissions 2\. In charge of campaign management for EMEA market \- choose what products to promote, what collateral to go along with it, build the messaging from scratch, and generate sales qualified leads\. 3\. Design the GTM emails during COVID, position HighRadius' products to fit the sudden market transition and adopt an entirely new messaging strategy to interact with the prospects\. 4\. Optimize email campaign performance through A/B testing, customer segmentation to drive traffic and revenue metrics including open rate, CTR, engagement, and retention 5\. Manage the marketing automation platform, HubSpot, to optimize email templates, landing pages, and workflows to increase productivity, lessen execution time and errors 6\. Manage two teams of total 5 people responsible for generating outbound & inbound account\-based marketing\. Assign them tasks, review outbound activity, closely collaborate with sales and product marketing teams to generate sales qualified leads\. 7\. Generate registrations and handle communications for the B2B industry events Radiance'20 and NACM Credit Congress 2020

Enterprise Financial Technology Advisor \- Account Based Marketing at HighRadius, Oct 2018 \- Oct 2019 · 1 yr 1 mo, Hyderabad, Telangana, India, Effectively combining content\-writing as well as marketing skills along with a deep understanding of the order\-to\-cash \(Accounts Receivable\) process in the B2B space to help discover pain\-points for a targeted set of accounts in the European market\. Analysis and market\-research of each account on a microscopic level, in order to understand their requirements before offering them our services\. Collaborating with sales and product marketing teams to maintain effective lead nurturing and building a rapport with the prospect, until they're comfortable to go forward with the sales/consulting teams\.

## Education

Bachelor of Technology, Computer Science, KIIT \- Kalinga Institute of Industrial Technology

Master's degree, Psychology, Indira Gandhi National Open University

[View the original profile](https://tal.club/meet/vaishnavi-balachandran)

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