---
title: "Vaisakh Nair - Performance Marketing Specialist in Bengaluru | Tal"
description: "Meet Vaisakh Nair, ABM | Performance Marketing | B2B SaaS | Demand Gen | 0-1 Growth | Category Creation | Ex-Wati based in Bengaluru. AI stack includes anthropic apis, claude code, and codex. Explore public work links including vaisakh.netlify.app."
image: "https://tal.club/meet/vaisakh-jayan-nair/share-image"
---

# Vaisakh Nair on Tal

## Headline

ABM \| Performance Marketing \| B2B SaaS \| Demand Gen \| 0\-1 Growth \| Category Creation \| Ex\-Wati

## About

B2B paid media and demand generation marketer\. Obsessively analytical, stubbornly opinionated about what good looks like, and deeply allergic to the phrase "that's just how we do it\." I believe any B2B SaaS product can be sold as long as the positioning is solid on four things: trust, price, scalability, and value\. Get those right and the rest is execution\. This is the lens I bring to every campaign, every ICP, and every brief I push back on\. We are in full blown disruption and I find that more exciting than unsettling\. The playbooks are being rewritten in real time and I would rather be uncomfortable and ahead than comfortable and irrelevant\. Currently obsessed with building on Claude\. I do not see a bottom to that rabbit hole yet\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

codex

lovable

n8n

notion

## Work experience

Performance Marketing Specialist at Beacon\.li, May 2026 \- Present · 6 mos, Hyderabad

Paid Marketing Specialist at Wati, Jul 2025 \- May 2026 · 11 mos, Hong Kong SAR, Owned paid media and demand generation across two products simultaneously: Wati \(WhatsApp Business API\) and Astra \(AI product\) \- managing $40K\+/month across Google, Meta, LinkedIn, and Reddit\. Astra \(AI Product Launch\) ▸ Took Astra from zero to 20\+ daily free trials and 5 demo bookings/day, building acquisition channels from scratch across paid, organic, and partnerships\. ▸ Led Product Hunt launch strategy \- 3,000\+ launch\-day visitors and a wave of early adopter sign\-ups\. ▸ Scaled Google Ads across US, UK, and Australia to 5,000\+ qualified visits at a 7\.2% trial conversion rate\. ▸ Ran ICP\-segmented Meta campaigns targeting founders and SaaS operators \- 400\+ qualified leads at 28% lower CPL than initial benchmarks\. ▸ Lifted landing page conversion rate from 5\.8% to 9\.3% through structured A/B testing on layouts, headlines, and CTAs\. ▸ Built always\-on brand campaigns including influencer collabs and AI directory partnerships \(Thereisanaiforthat, Toolify\.ai\) \- 120K\+ impressions, 3,200\+ site visits\. Wati Core Product ▸ Grew search impression share from 45% to 72% across high\-intent keyword clusters \(WhatsApp Broadcast, Automation, Chatbot\)\. ▸ Reduced cost per demo lead by 26% through campaign restructuring, keyword expansion, and bid optimisation\. ▸ Built an automated search term intelligence system using Claude MCP and n8n \- N\-gram analysis to surface negative keyword opportunities and cut wasted spend by 20%\. ▸ Connected CRM lead quality data back to ad platforms, shifting spend toward ICP segments with highest pipeline conversion\. ▸ Paid campaigns contributed to an estimated $400K\+ in annual pipeline across core product lines\. ▸ Built closed\-loop attribution workflows connecting paid spend to CRM pipeline data, enabling optimisation based on SQLs and pipeline value\.

Google Ads Head at NoFluff, Jul 2024 \- Jul 2025 · 1 yr 1 mo, Mumbai, Led a team of 3 PPC specialists for B2B SaaS, D2C and real estate clients\. ▸ Generated 120\+ MQLs/month in Mumbai's competitive real estate market at a 12% conversion rate\. ▸ Improved B2B SaaS lead quality by 22% through intent\-based keyword targeting, audience segmentation, and landing page optimisation\. ▸ Reduced CPL by 20% through campaign restructuring, negative keyword optimisation, and landing page improvements\. ▸ Built full\-funnel acquisition strategies combining search, LinkedIn Ads, and retargeting \- 25% increase in qualified leads for B2B SaaS clients\. ▸ Led the end\-to\-end launch of multiple D2C brands across cosmetics, beverages, and utensils, achieving strong short\-term traction and early wins, though long\-term scalability remained constrained\.

Digital Marketing Executive at Terrific Minds, Jun 2023 \- Jul 2024 · 1 yr 2 mos, Kochi, Kerala, India

Marketing Executive at Cosmic Wealth Ltd\., Jan 2021 \- Dec 2022 · 2 yrs, Remote

## Education

Master's degree, English, Manipal Academy of Higher Education

Bachelor's degree, English, Amrita Vishwa Vidyapeetham

## Public links

- vaisakh\.netlify\.app: https://vaisakh\.netlify\.app/

[View the original profile](https://tal.club/meet/vaisakh-jayan-nair)

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