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Vaisakh Nair

ABM | Performance Marketing | B2B SaaS | Demand Gen | 0-1 Growth | Category Creation | Ex-Wati

Bengaluru

5+ years of work experience

Beacon.li
May 20266 mosPresent

Hyderabad

Wati
Jul 202511 mosMay 2026

Hong Kong SAR

Owned paid media and demand generation across two products simultaneously: Wati (WhatsApp Business API) and Astra (AI product) - managing $40K+/month across Google, Meta, LinkedIn, and Reddit. Astra (AI Product Launch) ▸ Took Astra from zero to 20+ daily free trials and 5 demo bookings/day, building acquisition channels from scratch across paid, organic, and partnerships. ▸ Led Product Hunt launch strategy - 3,000+ launch-day visitors and a wave of early adopter sign-ups. ▸ Scaled Google Ads across US, UK, and Australia to 5,000+ qualified visits at a 7.2% trial conversion rate. ▸ Ran ICP-segmented Meta campaigns targeting founders and SaaS operators - 400+ qualified leads at 28% lower CPL than initial benchmarks. ▸ Lifted landing page conversion rate from 5.8% to 9.3% through structured A/B testing on layouts, headlines, and CTAs. ▸ Built always-on brand campaigns including influencer collabs and AI directory partnerships (Thereisanaiforthat, Toolify.ai) - 120K+ impressions, 3,200+ site visits. Wati Core Product ▸ Grew search impression share from 45% to 72% across high-intent keyword clusters (WhatsApp Broadcast, Automation, Chatbot). ▸ Reduced cost per demo lead by 26% through campaign restructuring, keyword expansion, and bid optimisation. ▸ Built an automated search term intelligence system using Claude MCP and n8n - N-gram analysis to surface negative keyword opportunities and cut wasted spend by 20%. ▸ Connected CRM lead quality data back to ad platforms, shifting spend toward ICP segments with highest pipeline conversion. ▸ Paid campaigns contributed to an estimated $400K+ in annual pipeline across core product lines. ▸ Built closed-loop attribution workflows connecting paid spend to CRM pipeline data, enabling optimisation based on SQLs and pipeline value.
NoFluff
Jul 20241 yr 1 moJul 2025

Mumbai

Led a team of 3 PPC specialists for B2B SaaS, D2C and real estate clients. ▸ Generated 120+ MQLs/month in Mumbai's competitive real estate market at a 12% conversion rate. ▸ Improved B2B SaaS lead quality by 22% through intent-based keyword targeting, audience segmentation, and landing page optimisation. ▸ Reduced CPL by 20% through campaign restructuring, negative keyword optimisation, and landing page improvements. ▸ Built full-funnel acquisition strategies combining search, LinkedIn Ads, and retargeting - 25% increase in qualified leads for B2B SaaS clients. ▸ Led the end-to-end launch of multiple D2C brands across cosmetics, beverages, and utensils, achieving strong short-term traction and early wins, though long-term scalability remained constrained.
Terrific Minds
Jun 20231 yr 2 mosJul 2024

Kochi, Kerala, India

Cosmic Wealth Ltd.
Jan 20212 yrsDec 2022

Remote

Vaisakh’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
codex
codex
lovable
lovable
n8n
n8n
notion
notion

Education

Manipal Academy of Higher Education

Master's degree, English

Manipal Academy of Higher Education

20182 yrs2020
Amrita Vishwa Vidyapeetham

Bachelor's degree, English

Amrita Vishwa Vidyapeetham

20153 yrs2018

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Headline

ABM | Performance Marketing | B2B SaaS | Demand Gen | 0-1 Growth | Category Creation | Ex-Wati

About

B2B paid media and demand generation marketer. Obsessively analytical, stubbornly opinionated about what good looks like, and deeply allergic to the phrase "that's just how we do it." I believe any B2B SaaS product can be sold as long as the positioning is solid on four things: trust, price, scalability, and value. Get those right and the rest is execution. This is the lens I bring to every campaign, every ICP, and every brief I push back on. We are in full blown disruption and I find that more exciting than unsettling. The playbooks are being rewritten in real time and I would rather be uncomfortable and ahead than comfortable and irrelevant. Currently obsessed with building on Claude. I do not see a bottom to that rabbit hole yet.

Location

Bengaluru

AI stack

anthropic apis

claude code

codex

lovable

n8n

notion

Work experience

Performance Marketing Specialist at Beacon.li, May 2026 - Present · 6 mos, Hyderabad

Paid Marketing Specialist at Wati, Jul 2025 - May 2026 · 11 mos, Hong Kong SAR, Owned paid media and demand generation across two products simultaneously: Wati (WhatsApp Business API) and Astra (AI product) - managing $40K+/month across Google, Meta, LinkedIn, and Reddit. Astra (AI Product Launch) ▸ Took Astra from zero to 20+ daily free trials and 5 demo bookings/day, building acquisition channels from scratch across paid, organic, and partnerships. ▸ Led Product Hunt launch strategy - 3,000+ launch-day visitors and a wave of early adopter sign-ups. ▸ Scaled Google Ads across US, UK, and Australia to 5,000+ qualified visits at a 7.2% trial conversion rate. ▸ Ran ICP-segmented Meta campaigns targeting founders and SaaS operators - 400+ qualified leads at 28% lower CPL than initial benchmarks. ▸ Lifted landing page conversion rate from 5.8% to 9.3% through structured A/B testing on layouts, headlines, and CTAs. ▸ Built always-on brand campaigns including influencer collabs and AI directory partnerships (Thereisanaiforthat, Toolify.ai) - 120K+ impressions, 3,200+ site visits. Wati Core Product ▸ Grew search impression share from 45% to 72% across high-intent keyword clusters (WhatsApp Broadcast, Automation, Chatbot). ▸ Reduced cost per demo lead by 26% through campaign restructuring, keyword expansion, and bid optimisation. ▸ Built an automated search term intelligence system using Claude MCP and n8n - N-gram analysis to surface negative keyword opportunities and cut wasted spend by 20%. ▸ Connected CRM lead quality data back to ad platforms, shifting spend toward ICP segments with highest pipeline conversion. ▸ Paid campaigns contributed to an estimated $400K+ in annual pipeline across core product lines. ▸ Built closed-loop attribution workflows connecting paid spend to CRM pipeline data, enabling optimisation based on SQLs and pipeline value.

Google Ads Head at NoFluff, Jul 2024 - Jul 2025 · 1 yr 1 mo, Mumbai, Led a team of 3 PPC specialists for B2B SaaS, D2C and real estate clients. ▸ Generated 120+ MQLs/month in Mumbai's competitive real estate market at a 12% conversion rate. ▸ Improved B2B SaaS lead quality by 22% through intent-based keyword targeting, audience segmentation, and landing page optimisation. ▸ Reduced CPL by 20% through campaign restructuring, negative keyword optimisation, and landing page improvements. ▸ Built full-funnel acquisition strategies combining search, LinkedIn Ads, and retargeting - 25% increase in qualified leads for B2B SaaS clients. ▸ Led the end-to-end launch of multiple D2C brands across cosmetics, beverages, and utensils, achieving strong short-term traction and early wins, though long-term scalability remained constrained.

Digital Marketing Executive at Terrific Minds, Jun 2023 - Jul 2024 · 1 yr 2 mos, Kochi, Kerala, India

Marketing Executive at Cosmic Wealth Ltd., Jan 2021 - Dec 2022 · 2 yrs, Remote

Education

Master's degree, English, Manipal Academy of Higher Education

Bachelor's degree, English, Amrita Vishwa Vidyapeetham

Public links

vaisakh.netlify.app: https://vaisakh.netlify.app/