Headline

Content Creator | Digital Marketing Specialist | Fintech & Capital Markets | Driving Engagement through Content & Data-Driven Strategy | Ex-Zanskar Securities | Ex-Arihant Capital

About

I help fintech brands and growth-stage startups build a content presence that people actually want to follow not just stumble across once and forget. For the past 2+ years I've been doing this at Arihant Capital and Zanskar Securities, running their content operations end to end. Scripting, filming, editing, running ads, managing freelance teams, tracking what worked. At Zanskar I grew their YouTube to 20K+ subscribers and produced 60+ short-form videos. At Arihant I grew both Instagram and YouTube by 35% organically in under 6 months. My B.Tech in Computer Science and Business Systems means I actually understand what's being built before I market it. That makes the content sharper and the work faster. Outside of work I wear two creative hats. I run State of Affairs, an infotainment channel on YouTube and Instagram where I make business and financial news actually interesting to watch, and separately I create fashion and lifestyle conten

Location

Udaipur

AI stack

deepseek

elevenlabs

gemini

midjourney

notion

openai

Work experience

Digital Marketing Executive and Content Strategist at Zanskar Securities, Jun 2025 - Jan 2026 · 8 mos, Bengaluru, Built content strategy from scratch across Instagram and YouTube, growing the channel to 20K+ subscribers and 700+ followers through a mix of organic content and paid campaigns. Produced 60+ short-form videos end to end, coordinating with freelance editors and designers to keep up a consistent weekly output. Led creative production for Meta ad campaigns, developing visuals and copy that maintained a steady 0.4% CTR. Built monthly content calendars across platforms and collaborated with the product team on content testing and feedback.

Digital Marketing Executive at Arihant Capital Markets Ltd, Jun 2024 - Jun 2025 · 1 yr 1 mo, Indore, Grew Instagram and YouTube organically by an average of 35% in under 6 months, contributing to increased inbound leads, website traffic and brand visibility. Expanded brand presence across LinkedIn, Twitter/X, Quora and Reddit through organic engagement and targeted Twitter Ads. Produced 50+ short and long-form videos handling scripting, filming and editing, alongside an SEO blog strategy on WordPress covering keyword research and on-page optimisation. Ran competitor analysis across platforms and managed cross-platform content schedules to maintain consistent posting.

Frontend Developer at Kansoft Solutions Pvt. Ltd., May 2023 - Jul 2023 · 3 mos, Udaipur, Rajasthan, India, As a Front End Intern at Kansoft Solutions, the following tasks were assigned to me: 1. Creating an RFQ/ Auction List Webpage In this task, we have created a webpage using a kendo grid to store auctions created by buyers. 2. Adding vendors to bid for our required items This task involves selecting vendors from new vendors and suggested vendors for our items coming from APIs whom the buyer wants to invite to bid on that items. 3. Creating a Pending CS page The second task focuses on creating a pending CS webpage for the buyer so that the buyer can approve and reject the bids placed by vendors by comparing all the bids.

Social Media Head at ICARUS, NMIMS, Aug 2022 - Feb 2023 · 7 mos, As the social media head for the college committee, I was responsible for organizing and coordinating various social events and activities that foster a sense of community among students.

Education

Bachelor of Technology, Computer Science, NMIMS Indore

High School, Science, Creative Public Senior Secondary School