---
title: "Vaidehi Tripathi - Senior Data Analytics / Science & Strategy in New Delhi | Tal"
description: "Meet Vaidehi Tripathi, AI Builder | American Express | US Strategy and Analytics | LSR ’22 based in New Delhi. AI stack includes antigravity and codex."
image: "https://tal.club/meet/vaidehi-tripathi/share-image"
---

# Vaidehi Tripathi on Tal

## Headline

AI Builder \| American Express \| US Strategy and Analytics \| LSR ’22

## About

I'm a happy go lucky human who likes to read and talk\! I work at the intersection of data, marketing, and business decisions\. Over the last 3\+ years, I’ve worked in Customer Marketing Analytics at American Express, where I’ve helped teams understand who to target, when to engage, and what actually moves customer behaviour — using data, not gut feel\. What I enjoy most is taking messy data \(campaigns, channels, cohorts, funnels\) and turning it into clear, actionable insights that teams can use immediately\.

## Location

New Delhi

## AI stack

antigravity

codex

## Work experience

Senior Data Analytics / Science & Strategy at American Express, Feb 2025 \- Present · 1 yr 7 mos, \- Owned end\-to\-end strategy and execution of a US customer servicing channel, from discovery to post\-launch iteration \- Translated qualitative themes into data signals in partnership with DS/ML for automated decisioning \- Defined eligibility logic, validation rules, and success metrics balancing CX, compliance, and cost \- Drove cross\-functional alignment across Ops, Risk, Legal, and Finance \- Led behavioural analysis to identify churn drivers and price sensitivity for US fee refresh \- Defined hypotheses, success metrics, and experimentation plans across activation, churn, and unit economics \- Authored leadership decision docs and informed retention strategy through analytical frameworks \(SQL / Python\)

Business Analyst at American Express, Jul 2022 \- Feb 2025 · 2 yrs 8 mos, Gurugram, Haryana, India, \- Owned strategy and measurement for a large\-scale customer engagement offer across travel & lifestyle categories \- Built and analyzed full funnel \(awareness → activation → redemption\) to identify UX and adoption gaps \- Defined incrementality and success metrics across partners like Marriott, Hilton, and Amazon \- Led GTM execution across Product, Partnerships, Legal, Ops, and Engineering

Data Analyst at Sattva Consulting, Oct 2021 \- Nov 2021 · 2 mos, \- Worked on the Organic Cotton Accelerator across Rajasthan & Madhya Pradesh for 6 brands including H&M \- Validated and analyzed 18,000\+ rural data points across villages \- Identified cost\-efficient sampling locations and ensured data quality through field coordination

Social Sector Intern at EY, Sep 2021 \- Oct 2021 · 2 mos

Community Intern at Hike, Mar 2021 \- Aug 2021 · 6 mos

Columnist at Youth Policy Review, Jul 2020 \- Aug 2020 · 2 mos

## Education

Bachelor's degree, Economics, Lady Shri Ram College For Women

CISCE, Humanities, La Martiniere College

[View the original profile](https://tal.club/meet/vaidehi-tripathi)

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