Headline

AI Builder | American Express | US Strategy and Analytics | LSR ’22

About

I'm a happy go lucky human who likes to read and talk! I work at the intersection of data, marketing, and business decisions. Over the last 3+ years, I’ve worked in Customer Marketing Analytics at American Express, where I’ve helped teams understand who to target, when to engage, and what actually moves customer behaviour — using data, not gut feel. What I enjoy most is taking messy data (campaigns, channels, cohorts, funnels) and turning it into clear, actionable insights that teams can use immediately.

Location

New Delhi

AI stack

antigravity

codex

Work experience

Senior Data Analytics / Science & Strategy at American Express, Feb 2025 - Present · 1 yr 7 mos, - Owned end-to-end strategy and execution of a US customer servicing channel, from discovery to post-launch iteration - Translated qualitative themes into data signals in partnership with DS/ML for automated decisioning - Defined eligibility logic, validation rules, and success metrics balancing CX, compliance, and cost - Drove cross-functional alignment across Ops, Risk, Legal, and Finance - Led behavioural analysis to identify churn drivers and price sensitivity for US fee refresh - Defined hypotheses, success metrics, and experimentation plans across activation, churn, and unit economics - Authored leadership decision docs and informed retention strategy through analytical frameworks (SQL / Python)

Business Analyst at American Express, Jul 2022 - Feb 2025 · 2 yrs 8 mos, Gurugram, Haryana, India, - Owned strategy and measurement for a large-scale customer engagement offer across travel & lifestyle categories - Built and analyzed full funnel (awareness → activation → redemption) to identify UX and adoption gaps - Defined incrementality and success metrics across partners like Marriott, Hilton, and Amazon - Led GTM execution across Product, Partnerships, Legal, Ops, and Engineering

Data Analyst at Sattva Consulting, Oct 2021 - Nov 2021 · 2 mos, - Worked on the Organic Cotton Accelerator across Rajasthan & Madhya Pradesh for 6 brands including H&M - Validated and analyzed 18,000+ rural data points across villages - Identified cost-efficient sampling locations and ensured data quality through field coordination

Social Sector Intern at EY, Sep 2021 - Oct 2021 · 2 mos

Community Intern at Hike, Mar 2021 - Aug 2021 · 6 mos

Columnist at Youth Policy Review, Jul 2020 - Aug 2020 · 2 mos

Education

Bachelor's degree, Economics, Lady Shri Ram College For Women

CISCE, Humanities, La Martiniere College