Headline

Associate Product Manager @Cricbuzz

About

Associate Product Manager with 1+ year of dedicated PM experience and 2+ years of frontend engineering experience at Cricbuzz a platform serving 100M+ users across cricket-loving markets worldwide. I identify user problems, prioritize them, and drive outcomes end-to-end. 🤝 I bridge the gap between product and engineering, collaborating closely with design, QA, and business teams from requirement gathering and user flows to launch. My work spans Secure Privacy consent management 🔒, Cricbuzz Videos redesign 🎥, Free Minutes logic for NA users ⏱️, Player Profile and Partnership redesigns 🎨, and Over pages with grid-based layouts 📊. 📈 More recently, I led the ad frequency logic feature a data-backed initiative optimizing ad exposure to balance monetization with user experience, ensuring users aren't overwhelmed while maintaining healthy revenue outcomes 💰. I also drove the match player detail feature 🧑‍💻, bringing richer, contextual player information into the live match experience and helping millions of fans make quicker sense of the action on screen 🙌. ▌Professional Skills: APM | PRODUCT MANAGEMENT | PRD WRITING | A/B TESTING | USER RESEARCH | ROADMAPPING | STAKEHOLDER ALIGNMENT | JIRA | CONFLUENCE | FIGMA | REACT | TAILWIND CSS | REST APIs | SEO | AGILE | SCRUM | CLEVERTAP | GOOGLE ANALYTICS | AI TOOLS (CLAUDE · CHATGPT · LOVABLE) ▌Domain Knowledge: SPORTS TECH | CONSUMER PRODUCT | MEDIA & OTT | MONETIZATION & ADS | FEATURE DISCOVERY | ENGAGEMENT METRICS | FRONTEND DEVELOPMENT.

Location

Bengaluru

AI stack

claude code

claude

lovable

openai

Braintrust

OpenHands

Work experience

Associate Product Manager at Cricbuzz.com, Apr 2025 - Present · 1 yr 7 mos, BENGALORE, • Led end-to-end product development for Player Performance Detail, an in-match stats experience featuring live performance, head-to-head insights, and format-specific analytics, rolled out via A/B testing to 20% of users to improve engagement and ad revenue. • Defined requirements for an engagement-based ad serving system using active-time tracking, session caps, and dynamic ad rotation, contributing to a 65% increase in engagement across Cricbuzz's 100M+ user base. • Launched Quick Access navigation and disclaimer strips across Web and M-Web, driving a 25–30% increase in cross-feature engagement. • Improved premium video conversions by introducing a 7-minute free preview model and contextual paywalls, increasing subscription conversions by 45%. • Optimized video thumbnail strategy to improve click-through rates and user engagement. • Collaborated cross-functionally with design, engineering, backend, and ads teams to define PRDs, prioritize features, solve user problems, and drive OKR-aligned outcomes.

Junior Software Developer at Cricbuzz.com, May 2023 - Apr 2025 · 2 yrs, Bengaluru, Karnataka, India, Built and optimized the Cricbuzz Videos Page, improving UI/UX and user engagement through React.js and Next.js. Collaborated with Product Managers and UX Designers to deliver high-impact, user-focused features like the Video Thumbnail Feature and Fantasy Section updates. Refactored legacy components to improve performance, accessibility, and SEO using structured data and schema.org. Led the Sitemaps optimization project, enhancing discoverability and crawl efficiency for thousands of match pages. Worked closely with QA and product teams to ensure high-quality, bug-free releases under tight deadlines. Contributed to feature planning and prioritization discussions, aligning user needs with business goals.

Education

Bca, Information Technology, Shreemati Nathibai Damodar Thackersey Women's University

CERTIFIED PENETRATION TESTER EXPERT, PRISTINE INFOSOLUTION KOLHAPUR

Public links

github: https://github.com/vaibhavi