---
title: "Vaibhavi Khetan - Product Manager - Operations & Logistics in Bengaluru | Tal"
description: "Meet Vaibhavi Khetan, Product Manager | 0→1 Products · E-commerce · Retail based in Bengaluru. AI stack includes claude, lovable, and n8n."
image: "https://tal.club/meet/vaibhavi-khetan/share-image"
---

# Vaibhavi Khetan on Tal

## Headline

Product Manager \| 0→1 Products · E\-commerce · Retail

## About

I am a Product Manager with 5\+ years of experience building 0\-to\-1 consumer products and driving enterprise\-scale efficiency in fast\-moving, resource\-constrained environments\. My track record spans scaling an early\-stage agritech startup \(PWIP\) from a WhatsApp prototype to 40,000\+ users, and automating complex cross\-border logistics at India’s largest fashion e\-commerce \(ABFRL\)\. I specialize in full\-lifecycle product ownership, conversion funnel optimization, and designing local, high\-retention user experiences\. Key Impact Milestones: \- Growth & Monetization: Owned a premium subscription funnel end\-to\-end to drive a 6% free\-to\-paid conversion rate \(60% revenue growth\) and boosted D30 retention by \~55% via a redesigned onboarding flow\. \- 0\-to\-1 & Scale: Led the 0\-to\-1 build of a cross\-border pricing app that cut trader calculation errors by 35% and managed an embedded e\-learning product that grew platform adoption by 43%\. \- Enterprise Automation: Orchestrated a multi\-country fulfillment automation project at ABFRL using OMS, SAP, and ClickPost that slashed manual processing effort by 75%\. I love talking about 0\-to\-1 product execution, behavioral psychology, and how user decision\-making patterns shape conversion funnels\. If you're building for the next billion users in India, optimizing complex logistics, or just want to geek out over product and consumer behavior, feel free to connect\!

## Location

Bengaluru

## AI stack

claude

lovable

n8n

notebooklm

notion

openai

## Work experience

Product Manager \- Operations & Logistics at Aditya Birla Fashion and Retail Ltd\., Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, 1\. Led end\-to\-end automation of Jaypore's international order fulfilment pipeline — mapped JSON payload flows across 5 internal systems \(Flyte, SAP, OMS, Flamingo, ClickPost\), coordinated cross\-border compliance requirements with logistics partners \(FedEx, BlueDart\), and drove implementation across every team to eliminate fully manual customs documentation, DDP/DDU duty processing, and shipping label generation\. 2\.Diagnosed root cause of hyperlocal delivery failures as missing real\-time store operational visibility; wireframed and designed a Store Health portal integrated into Flamingo, enabling store managers to flag operational constraints before order assignment, reducing operationally\-driven delivery failures\.

Product Manager at pwip, Jun 2022 \- Oct 2024 · 2 yrs 5 mos, Bengaluru, 1\. Scaled a pricing and trader\-connect platform from a WhatsApp prototype to 40,000\+ users over 3 years; achieving \~30% MAU, making it as the primary pricing and trade intelligence tool for agri traders across India\. Owned subscription monetisation end to end — defined pricing tiers and free\-to\-paid conversion funnel, iterated conversion triggers as the user base scaled; grew paid adoption to \~6% and drove 60% revenue growth over 3 years\. 2\. Led 0\-to\-1 product development for a cross\-border agri costing app, defined calculation logics for freight, customs, and pricing fluctuations; cut pricing errors by 35% and grew subscriptions by 20%\. 3\. Grew platform adoption by 43% by launching an embedded e\-learning product that upskilled users and turned the app into a sustained engagement and retention engine\.

Associate Product Manager at pwip, Oct 2020 \- Jun 2022 · 1 yr 9 mos, On\-site, 1\. Traced a post\-signup broken experience and redesigned the user journey from onboarding to show pricing within 60 seconds of sign\-up; improved D30 retention by \~55% 2\. Consolidated 4 siloed tools across order management, inventory, pricing, and logistics into a single ERP — eliminated reconciliation errors causing mis\-priced orders and fulfilment failures, improving efficiency by 40%\.

Business Development Associate at pwip, Jul 2019 \- Oct 2020 · 1 yr 4 mos, Greater Bengaluru Area, 1\. Built community\-led growth from scratch — ran 300\+ structured user surveys to surface market needs, translated insights into product awareness, and scaled engagement to a 2,000\+ member community generating 30% MoM growth establishing a high\-intent, low\-CAC acquisition channel\. 2\. Onboarded 800\+ early users in 1 year, generating ₹25 lakh in initial revenue, by managing field teams and translating qualitative user insights into actionable go\-to\-market recommendations for the product\.

Internship at Harmony Foods Pvt Ltd \- India, May 2018 \- Jun 2018 · 2 mos, Visakhapatnam, Andhra Pradesh, India, Intern at Quality Control & Assesment department\.

## Education

Product Management \- Core, Upraised

Bachelor of Technology \- BTech, Biotechnology, GITAM Deemed University

[View the original profile](https://tal.club/meet/vaibhavi-khetan)

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