---
title: "Vaibhav Mehrotra - Senior Director of Marketing in Bengaluru | Tal"
description: "Meet Vaibhav Mehrotra, Senior Director Marketing | 40 Under 40 (Agency Reporter) | Top 100 Digital Marketers (Digi100) | Brand | Tech | BFSI | Healthcare | Startups | Fintech based in Bengaluru. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/vaibhav-mehrotra/share-image"
---

# Vaibhav Mehrotra on Tal

## Headline

Senior Director Marketing \| 40 Under 40 \(Agency Reporter\) \| Top 100 Digital Marketers \(Digi100\) \| Brand \| Tech \| BFSI \| Healthcare \| Startups \| Fintech

## About

Consumer\-focused proven product and marketing leader \| Featured among Top 100 Digital Marketers of India 2018 by Adobe and Paul writer & Top 50 Influential Digital Marketers in the country by CMO Asia \| Product and customer experience consultant to successful startups 1\. Building the best fintech Marketing function at Cashfree Payments across product, brand and digital marketing 2\. Set up the marketing function at DLF Offices including Digital, Brand, Marketing and Communications 3\. Brand and Digital Marketing Lead, Max India: Led digital marketing and branding initiatives for Max India across owned, earned and paid media\. Won Spikes Grand Prix for the brand campaign\. Deeply involved in Online Reputation Management and crisis management for an operating company, 4\. Digital Marketing Consultant, Cognizant Interactive: Helped brands define strategic roadmaps and deploy digital marketing solutions, across owned, earned and paid channels to ensure customer acquisition and retention\. 5\. Set up and spearheaded Marketing function at Photon Interactive @ office of CEO: Enabling new channels for of sales and marketing goals with a budget of over INR 10 mn\. 6\. First Gen ex\-Entrepreneur: Cofounded microfinance based NBFC to solve credit fo unbanked using an innovative P2P model\. 7\. Strategic consultant to a retail startup – www\.unravelIndia\.com in setting up brand strategies, ecommerce channels, online and offline events/campaigns, partnership with ecommerce marketplaces like Amazon, flipkart etc including marketing campaigns across web, social, search and email\. 8\. Featured among Top 100 Digital Marketers of India 2018 by Adobe and Paulwriter\. 9\. Jury on popular awards by IAMAI, Adage, e4M and many others\. 10\. Keynote and panel member at key events on marketing, Branding, Digital and Leadership Specialities : Marketing, Web Marketing, Product Marketing, Branding, Advertising, Product Development, Business Development, Strategic Marketing , B2C / B2B Marketing, Customer Relationship Management & e\-Commerce strategy

## Location

Bengaluru

## AI stack

claude code

claude

codex

deepseek

elevenlabs

gemini

## Work experience

Senior Director of Marketing at Cashfree Payments, Apr 2021 \- Sep 2024 · 3 yrs 6 mos, Bengaluru, Karnataka, India, Head, Sr\. Director, Brand & Marketing \- Built marketing engine from ground up \- scaled team 7 to 38 \- Scaled digital inbound business by 400% through multi\-channel strategy \- Executed Shark Tank India partnership delivering 1200% improvement in brand searches \- Created scalable GTM frameworks for 16 products \- Generated $40M\+ enterprise pipeline through data\-driven marketing

Head \- Marketing, Offices Business at DLF Limited, Oct 2018 \- Mar 2021 · 2 yrs 6 mos, Gurgaon, Haryana, India, Set up the marketing and communications charter at DLF Offices including Crafted Brand Identity and Nomenclature for key brands via industry best branding and creative agencies Conceptualized and led a 360 degree brand campaign across outdoor media, digital channels, newspapers and business magazines Conceptualized Go To Market strategy for a premium office space launch via print, digital and outdoor media Organized the launch of a new product across offline and online marketing\. Led Digital lead generation and awareness campaigns across Search, Display and Social channels to generate an active pipeline Crafted a brand campaign to create awareness about the key initiatives with the right stakeholders\. Created high quality sales collaterals including 3D rendition videos to showcase upcoming projects\. Leading overall Press and media strategy for DLF Offices within Indian Print and online media landscape\. Engaging and developing strategies to augment relationships with channel partners via email campaigns, events, meetups Orchestrated relationships with industry bodies and regulators to improve brand advocacy\. Represented DLF Offices in industry meets and events\. Negotiated contracts with strategic partnerships with key deliverables\. Crafted the digital strategy, social media strategy, content pillars, content strategy and campaign calendar to revamp the digital presence for DLF Office Business

Brand and Digital Marketing Lead at The Max Group, May 2016 \- Oct 2018 · 2 yrs 6 mos, Greater Delhi Area, Launched the Unified digital strategy across multiple brands\. Led strategic brand and digital campaigns across paid, earned and owned media\. Led the stock market listing of Max India and MaxVIL integrated 360\-degree campaigns across web, social, display, print and press with over 60 million impressions across channels\. Conceptualized SPIKES Asia Grand Prix winning brand campaign \- \#GiveABeat and generated funds over INR 5 Million by partnering with Max Healthcare and Max India Foundation\. The campaign generated 12 million views and the video went viral\. Core member of the Crisis Management team and implemented Online Reputation Management platform led the internal and external influencer management program to improve the social sentiment during crisis Crafted the social media strategy, content pillars, content strategy and campaign calendar to achieve the agreed KPIs\. Improved the community to over 1 million fans on Facebook and increased the engagement metrics by over 50% across Twitter, LinkedIn and Facebook\.

Digital Marketing and Ecommerce Strategist at Cognizant interactive \| Cognizant Technology Solutions, Jul 2014 \- May 2016 · 1 yr 11 mos, Gurgaon, Conceptualized & developed go\-to\-market plans, Digital Marketing roadmap and strategy, campaigns & marketing solutions using digital, social, PPC, Email and integrated strategies by assessing client brand’s marketing goal to drive brand awareness, customer acquisition, retention & media effectiveness\. Conceptualized ecommerce marketplace entry, vendor ecosystem and digital marketing strategy for leading FMCG brand including marketplace analytics, traffic analysis etc\. Conducted consultative Digital Audit and benchmarking for Fortune 100 customer brands to drive digital marketing roadmap\. Designed and executed campaign strategies across social, search/SEO/SEM, email, web, and mobile for various customers\. Envisioned and implemented campaigns and lead conversions utilizing latest tools, technologies, and methodologies including segmentation, lists, personalization across e\-commerce, retail\., manufacturing, consumer goods\. Service line lead for campaign management & consulting and help in setting up service line, engagement model, execution framework and processes from ground up Manage multi\-stakeholders from brand, category, agency and business team for workshops, account & strategy meetings, business case and reporting Facilitated the business planning for strategic partnership & alliance with Adobe Marketing cloud by liaisoning with Adobe leaders and various business units and industry verticals to plan and implement a joint Go To Market Strategy Liasioned with the executive team at Japan to envision and implement New Market Development Strategies – Japan and won first ever deal for Digital Marketing in the new region\. Create and deliver compelling consultative sales presentations using industry knowledge, market trends, and case studies to clearly communicate the value proposition and inspire actionable marketing decisions\.

Corporate Development, Strategy and Marketing at Photon Interactive, May 2012 \- May 2014 · 2 yrs 1 mo, Greater Chennai Area, Digital Marketing and Corporate Strategy 1\. Spearhead Marketing and Corporate Strategy function to craft and implement organization marketing plans, digital budgets and manage press and analyst relations 2\. Wrote ghost articles on various Digital trends and mobile technologies\. 3\. Conceptualized and implemented various email marketing and event marketing campaign strategies to generate leads and enrich sales funnel 4\. Organize and represent Photon in Trade shows, global marketing events and CIO summits\. 5\. Devised and implemented corporate rebranding strategy through corporate re\-positioning, website revamp, logo redesign\. 6\. Devised “GO TO MARKET” strategy for flagship product and designed Product marketing roadmap\. 7\. Devised social media strategy and lead the online presence through Facebook insights and Twitter relationships, Linkedin, Youtube Channels etc\. Corporate Communications, Press and Analyst Relations 1\. Developed and executed communication strategies and managed the implementation of Executive Communications, and Analyst Relations \(Forrester, Gartner etc\) & PR programs\. 2\. Work with PR agencies and media houses to plan and release corporate announcements, releases and maintain solid press presence\. 3\. Conceptualized and created two world class digital marketing events for 150 fortune 100 CIO/CTO level executives\. 4\. Spearheaded Online Reputation Management and SEO through vendor/client management\. Program Manager and Product Development 1\. Drive end\-to\-end global marketing projects, including planning, creative development, execution, budget management, measurement and optimization of projects with partners and clients\. 2\. Product manager and owner for corporate website, two mobile apps including design and development from marketing perspective\.

## Education

MBA, Marketing and Strategy, Great Lakes Institute of Management

B\.E, Engineering, Manipal institute of technology

[View the original profile](https://tal.club/meet/vaibhav-mehrotra)

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