---
title: "Vaibhav Kaushik - Manager - Paid Search in Gurgaon | Tal"
description: "Meet Vaibhav Kaushik, Paid Media & Performance Marketing Leader | Search & Social Ads | Campaign & Ops Management | Data-Driven Growth based in Gurgaon. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/vaibhav-kaushik-1/share-image"
---

# Vaibhav Kaushik on Tal

## Headline

Paid Media & Performance Marketing Leader \| Search & Social Ads \| Campaign & Ops Management \| Data\-Driven Growth

## About

Performance\-driven digital marketing leader with 10\+ years of experience scaling global customer acquisition through Paid Media, PPC, SEM, SEO, CRM, and ABM strategies\. Proven expertise in Google Ads, SA360, Bing Ads, and automation\-led campaign optimization, managing multi\-million dollar budgets across diverse industries and international markets \(UK, US, APAC etc\.\)\. Skilled in media planning, audience segmentation, CRO, and full\-funnel performance marketing—consistently driving measurable growth in ROAS, revenue, and customer engagement\. Adept at leading cross\-functional teams, executing data\-driven strategies, and using advanced analytics to inform impactful decision\-making\. Passionate about innovation, collaboration, and leveraging marketing technology to deliver business success at scale\. Open to global opportunities that challenge the status quo and fuel continuous growth\.

## Location

Gurgaon

## AI stack

claude

gemini

grok

midjourney

ChatGPT

Zapier

## Work experience

Manager \- Paid Search at Dentsu Global Services, Mar 2021 \- Present · 5 yrs 6 mos, India, \- Managed multi\-industry client accounts \(fashion retail, imaging tech, ed\-tech, automotive\) in UK & US markets, overseeing paid media budgets up to $3\.5M\. \- Acted as the primary client contact, building strong relationships and aligning digital strategies with business goals\. \- Led a team of 6 specialists, overseeing campaign planning, execution, QA, and performance optimization across paid media channels\. \- Improved ROAS by 40% and campaign performance by 30% through strategic use of automation and modern search tactics\. \- Increased ROI by 35% and campaign efficiency by 25% through data\-driven bid strategies, budget allocation, and ongoing performance monitoring\. \- Implemented account restructures and advanced targeting tactics aligned with client objectives and industry trends\. \- Delivered actionable insights using Google Analytics, Datorama, Tableau and other analytics platforms to inform strategic decisions\. \- Drove innovation in audience targeting, ad copy testing, and automation in collaboration with cross\-functional teams\. \- Mentored and developed team members, ensuring consistent delivery of high\-quality, results\-driven campaigns\.

Dy\. Manager Digital Marketing & Corp\. Communications at HERO ELECTRIC VEHICLES PVT LTD, Oct 2020 \- Mar 2021 · 6 mos, Gurugram, Haryana, India, \- Executed digital campaigns, increasing website traffic by 40%\. \- Secured 25\+ media placements through strategic PR efforts\. \- Improved SEO and reduced bounce rate by 18% via website revamp\. \- Boosted engagement with sustainability\-focused digital content\. \- Aligned digital and sales efforts, driving a 22% rise in qualified leads\.

Assistant Manager \- Digital Marketing at PLUNES, Aug 2019 \- Sep 2020 · 1 yr 2 mos, Gurugram, Haryana, India, \- Managed ₹4 Cr\+ media budgets, delivering strong ROI through strategic planning\. \- Led key account management, boosting client retention and satisfaction\. \- Optimized internal workflows, reducing project turnaround time by 25%\. \- Oversaw all brand communications, including website, media kits, and ad creatives\. \- Built a unified performance dashboard to track ATL and digital KPIs\. \- Partnered with product and sales teams to improve lead quality by 15%\. \- Introduced a cross\-functional training program on analytics and attribution\.

Sr\. Executive \- Digital Operations at Cognizant, Oct 2018 \- Mar 2019 · 6 mos, On\-site, \- Provided optimization recommendations and insights for major clients\. \- Conducted detailed account audits and quality assurance, ensuring alignment with performance goals and strategies\. \- Led initiatives to promote the use of broad match keywords, resulting in a 35% increase in conversions and a 20% increase in conversion value\. \- Trained new hires and senior executives on Google Ads, Search Ads 360, and campaign optimization for high\-budget accounts\.

Executive \- Digital Operations at Cognizant, Mar 2017 \- Oct 2018 · 1 yr 8 mos, Gurgaon, India

Business Analyst \- Digital Marketing \(Google AdWords\) at Accenture, Jun 2016 \- Feb 2017 · 9 mos, Gurgaon, Haryana, India, \- Supported Google managing LCS and HV\+ accounts with optimization recommendations, audits, and budget reports, handling approximately $2 million in ad spend\. \- Led a team of 5 in troubleshooting, optimizing, and communicating with SMBs across North America, ensuring high customer satisfaction\. \- Conducted quality checks on email communications and resolved client escalations in collaboration with internal teams\.

## Education

Master of Business Administration \- MBA 2017\-2019, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Certified Digital Marketing Master \(CDMM\), Digital Marketing, Digital Vidya

[View the original profile](https://tal.club/meet/vaibhav-kaushik-1)

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