Headline

Paid Media & Performance Marketing Leader | Search & Social Ads | Campaign & Ops Management | Data-Driven Growth

About

Performance-driven digital marketing leader with 10+ years of experience scaling global customer acquisition through Paid Media, PPC, SEM, SEO, CRM, and ABM strategies. Proven expertise in Google Ads, SA360, Bing Ads, and automation-led campaign optimization, managing multi-million dollar budgets across diverse industries and international markets (UK, US, APAC etc.). Skilled in media planning, audience segmentation, CRO, and full-funnel performance marketing—consistently driving measurable growth in ROAS, revenue, and customer engagement. Adept at leading cross-functional teams, executing data-driven strategies, and using advanced analytics to inform impactful decision-making. Passionate about innovation, collaboration, and leveraging marketing technology to deliver business success at scale. Open to global opportunities that challenge the status quo and fuel continuous growth.

Location

Gurgaon

AI stack

claude

gemini

grok

midjourney

ChatGPT

Zapier

Work experience

Manager - Paid Search at Dentsu Global Services, Mar 2021 - Present · 5 yrs 6 mos, India, - Managed multi-industry client accounts (fashion retail, imaging tech, ed-tech, automotive) in UK & US markets, overseeing paid media budgets up to $3.5M. - Acted as the primary client contact, building strong relationships and aligning digital strategies with business goals. - Led a team of 6 specialists, overseeing campaign planning, execution, QA, and performance optimization across paid media channels. - Improved ROAS by 40% and campaign performance by 30% through strategic use of automation and modern search tactics. - Increased ROI by 35% and campaign efficiency by 25% through data-driven bid strategies, budget allocation, and ongoing performance monitoring. - Implemented account restructures and advanced targeting tactics aligned with client objectives and industry trends. - Delivered actionable insights using Google Analytics, Datorama, Tableau and other analytics platforms to inform strategic decisions. - Drove innovation in audience targeting, ad copy testing, and automation in collaboration with cross-functional teams. - Mentored and developed team members, ensuring consistent delivery of high-quality, results-driven campaigns.

Dy. Manager Digital Marketing & Corp. Communications at HERO ELECTRIC VEHICLES PVT LTD, Oct 2020 - Mar 2021 · 6 mos, Gurugram, Haryana, India, - Executed digital campaigns, increasing website traffic by 40%. - Secured 25+ media placements through strategic PR efforts. - Improved SEO and reduced bounce rate by 18% via website revamp. - Boosted engagement with sustainability-focused digital content. - Aligned digital and sales efforts, driving a 22% rise in qualified leads.

Assistant Manager - Digital Marketing at PLUNES, Aug 2019 - Sep 2020 · 1 yr 2 mos, Gurugram, Haryana, India, - Managed ₹4 Cr+ media budgets, delivering strong ROI through strategic planning. - Led key account management, boosting client retention and satisfaction. - Optimized internal workflows, reducing project turnaround time by 25%. - Oversaw all brand communications, including website, media kits, and ad creatives. - Built a unified performance dashboard to track ATL and digital KPIs. - Partnered with product and sales teams to improve lead quality by 15%. - Introduced a cross-functional training program on analytics and attribution.

Sr. Executive - Digital Operations at Cognizant, Oct 2018 - Mar 2019 · 6 mos, On-site, - Provided optimization recommendations and insights for major clients. - Conducted detailed account audits and quality assurance, ensuring alignment with performance goals and strategies. - Led initiatives to promote the use of broad match keywords, resulting in a 35% increase in conversions and a 20% increase in conversion value. - Trained new hires and senior executives on Google Ads, Search Ads 360, and campaign optimization for high-budget accounts.

Executive - Digital Operations at Cognizant, Mar 2017 - Oct 2018 · 1 yr 8 mos, Gurgaon, India

Business Analyst - Digital Marketing (Google AdWords) at Accenture, Jun 2016 - Feb 2017 · 9 mos, Gurgaon, Haryana, India, - Supported Google managing LCS and HV+ accounts with optimization recommendations, audits, and budget reports, handling approximately $2 million in ad spend. - Led a team of 5 in troubleshooting, optimizing, and communicating with SMBs across North America, ensuring high customer satisfaction. - Conducted quality checks on email communications and resolved client escalations in collaboration with internal teams.

Education

Master of Business Administration - MBA 2017-2019, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Certified Digital Marketing Master (CDMM), Digital Marketing, Digital Vidya