--- title: "Vaibhav Dwivedi - Head of Marketing & Communications (India & Dubai) in Mumbai | Tal" description: "Meet Vaibhav Dwivedi, Head - Marketing & Communications based in Mumbai. AI stack includes anthropic apis, elevenlabs, and gemini." image: "https://tal.club/meet/vaibhav-dwivedi/share-image" --- # Vaibhav Dwivedi on Tal ## Headline Head \- Marketing & Communications ## About When I write an advertisement, I don’t want you to tell me that you find it ‘creative\.’ I want you to find it so interesting that you buy the product\. ## Location Mumbai ## AI stack anthropic apis elevenlabs gemini grok midjourney notion openai perplexity sora ChatGPT ChatGPT Images Kling AI ## Work experience Head of Marketing & Communications \(India & Dubai\) at Montran, May 2025 \- Present · 1 yr 3 mos, Mumbai, Maharashtra, India, Currently building the entire marketing function from scratch for Montran India\. • Driving end\-to\-end marketing for Montran's mission\-critical payment and banking solutions across banks, financial institutions, and government bodies\. • Strengthening Montran's brand as the leading provider of backend banking and payments infrastructure solutions in India\. • Developing Montran’s EVP and building internal/external campaigns to attract top tech, product, and domain talent\. • Spearheading industry events, closed\-door roundtables, and thought leadership summits to build CXO engagement and demand generation\. • Overseeing LinkedIn\-led content strategy, targeted ad campaigns, SEO/SEM, and performance marketing aligned with global goals\. • Collaborating with Montran’s global leadership and India’s functional heads to drive marketing that supports business outcomes\. • Leading development of technical marketing collaterals including solution decks, whitepapers, use cases, and customer stories\. • Partnering with Product, Sales, HR, and Delivery teams to align marketing efforts with organizational priorities\. Assistant General Manager \- Marketing at Paytm, Aug 2023 \- Apr 2025 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Leading a team of strategists, copywriters, designers and growth manager for UPI, lending, merchant and business, • Defining customer proposition for insurance & UPI usage across all insurance and UPI use cases – Send, scan and merchants including rewards /incentive design • Mapping customers journey and tapping him with different services at different intervals • Creating GTM plan to acquire, retain and increase depth of usage across agreed customer cohorts, across UPI use cases, lending and merchants • Delivering the GTM plan across touchpoints – Onsite, offsite, on merchants, offline, in retail – Including marketing touch points • Acting as an advocate and leader in strategic communication/design process of projects • Prioritizing customer facing UPI feature definition and development with product team – responsible for adoption across touch points • Responsible for designing, planning, executing, and measuring the effectiveness of Paytm’s App\-based and social media campaigns • Serving as a trusted social media advisors to C\-Level Executives • Leading and developing a communications team that is continuously innovating and delivering innovative communication products • Advising Paytm’s leadership on how to effectively use communications to make an impact with audiences Senior Manger \- Content & Social Media at Rapido, Aug 2021 \- Aug 2023 · 2 yrs 1 mo, Bangalore Urban, Karnataka, India, Lead a team of content writers, designers and social media to deliver app based & social media content for better engagement and traffic • Managed a team of content writers, strategists, designers and social media • Acted as an advocate and leader in strategic communication/design process of projects, owning the overall customer experience/ digital strategy and execution\. • Lead the development of customer personals, journey maps, and roadmaps as part of the brand strategy • Established brand voice over social media, growth and affiliate channels • Owned all communication going out as a brand across all owned and earned platforms • Collaborated with product team to improve user experience • Tracked the performance of the process through multiple communication channels • Liaised with creative agencies and influencers • Devised growth strategy for app and social media • Optimized existing communication process flows for improved operational efficiencies • Social media handles saw 700% increase in traffic • Increased click\-through\-rate from 0\.3% to 0\.9% Founder & Creative Director at Slingshot, Aug 2020 \- Jul 2021 · 1 yr, Mumbai, Maharashtra, India, Founded an ad\-agency and worked extensively for Reliance Jio, Dentsu Aegis Network and Dubai based MNCs • Launched Jio Dhan Dhana Dhan campaign for Reliance Jio • Oversaw the daily content activity on several social media networks including, Facebook, Twitter, Instagram and others • Established brand voice over social media, and across all channels • Improved communications and processes necessary for optimum creative output • Strategized and executed 3600 campaigns for AJIO, Pride of Cows, Morphy Richards, and Polycabs • Partnered with Product managers to set product adoption goals and execution strategies • Owner of all communication going out as a brand across all owned and earned platforms • Tracked and analyzed performance, and drove adoption of our solutions • Prepared/delivered presentation representing the creative with in\-depth knowledge of the category • Conceptualized the launch campaign of Daikin’s Air Purifier \- Dubai • Dubai \- Emami and Dabur social media engagement increased by 500% • Built brand identity and ensured right content on the right platform • Used technology as an intervention to give an edge to the campaigns • Shaped up digital strategies and crafted unique online user experiences Associate Creative Director at Publicis Groupe, Dec 2019 \- Jul 2020 · 8 mos, Mumbai Metropolitan Region, Lead a Cannes Award winning team of copywriters & creatives to execute campaigns for brands like Skoda, Bridgestone, ITC, Ferrero Rocher, Sprite, Abbott, and Diageo\. • ITC’s experiential campaign saw 1000% rise in traffic • Conceptualized and executed ZEE5 digital campaigns and strategies • Diageo’s COVID\-19 digital campaign saw a 300% rise in traffic Senior Associate director at Republic World, Oct 2018 \- Nov 2019 · 1 y 1 mo, Mumbai Brand Marketing Manager at R K SWAMY BBDO, Dec 2017 \- Nov 2018 · 11 mo, Mumbai Copywriter at SAPL Pvt, Ltd\., Feb 2017 \- Nov 2017 · 9 mo, Mumbai Copywriter at Hats on advertising, Jun 2013 \- Feb 2017 · 3 y 8 mo, Mumbai Copywriter at National Geographic Channel \- India, Apr 2011 \- Jun 2013 · 2 y 2 mo, New Delhi ## Education Bachelor's Degree, Animation and Multimedia, BIT Mesra Student\-Industry Relations Cell [View the original profile](https://tal.club/meet/vaibhav-dwivedi) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/vaibhav-dwivedi#person", "name": "Vaibhav Dwivedi", "url": "https://tal.club/meet/vaibhav-dwivedi", "image": "https://tal.club/meet/vaibhav-dwivedi/profile-photo.jpg", "description": "Meet Vaibhav Dwivedi, Head - Marketing & Communications based in Mumbai. 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