Vaibhav Dwivedi
Head - Marketing & Communications
Mumbai
15+ years of work experience
May 20251 yr 3 mosPresent
Mumbai, Maharashtra, India
Currently building the entire marketing function from scratch for Montran India.
• Driving end-to-end marketing for Montran's mission-critical payment and banking solutions across banks, financial institutions, and government bodies.
• Strengthening Montran's brand as the leading provider of backend banking and payments infrastructure solutions in India.
• Developing Montran’s EVP and building internal/external campaigns to attract top tech, product, and domain talent.
• Spearheading industry events, closed-door roundtables, and thought leadership summits to build CXO engagement and demand generation.
• Overseeing LinkedIn-led content strategy, targeted ad campaigns, SEO/SEM, and performance marketing aligned with global goals.
• Collaborating with Montran’s global leadership and India’s functional heads to drive marketing that supports business outcomes.
• Leading development of technical marketing collaterals including solution decks, whitepapers, use cases, and customer stories.
• Partnering with Product, Sales, HR, and Delivery teams to align marketing efforts with organizational priorities.
Aug 20231 yr 9 mosApr 2025
Bangalore Urban, Karnataka, India
Leading a team of strategists, copywriters, designers and growth manager for UPI, lending, merchant and business,
• Defining customer proposition for insurance & UPI usage across all insurance and UPI use cases – Send, scan and merchants including rewards /incentive design
• Mapping customers journey and tapping him with different services at different intervals
• Creating GTM plan to acquire, retain and increase depth of usage across agreed customer cohorts, across UPI use cases, lending and merchants
• Delivering the GTM plan across touchpoints – Onsite, offsite, on merchants, offline, in retail – Including marketing touch points
• Acting as an advocate and leader in strategic communication/design process of projects
• Prioritizing customer facing UPI feature definition and development with product team – responsible for adoption across touch points
• Responsible for designing, planning, executing, and measuring the effectiveness of Paytm’s App-based and social media campaigns
• Serving as a trusted social media advisors to C-Level Executives
• Leading and developing a communications team that is continuously innovating and delivering innovative communication products
• Advising Paytm’s leadership on how to effectively use communications to make an impact with audiences
Aug 20212 yrs 1 moAug 2023
Bangalore Urban, Karnataka, India
Lead a team of content writers, designers and social media to deliver app based & social media content for better engagement and traffic
• Managed a team of content writers, strategists, designers and social media
• Acted as an advocate and leader in strategic communication/design process of projects, owning the overall customer experience/ digital strategy and execution.
• Lead the development of customer personals, journey maps, and roadmaps as part of the brand strategy
• Established brand voice over social media, growth and affiliate channels
• Owned all communication going out as a brand across all owned and earned platforms
• Collaborated with product team to improve user experience
• Tracked the performance of the process through multiple communication channels
• Liaised with creative agencies and influencers
• Devised growth strategy for app and social media
• Optimized existing communication process flows for improved operational efficiencies
• Social media handles saw 700% increase in traffic
• Increased click-through-rate from 0.3% to 0.9%
Aug 20201 yrJul 2021
Mumbai, Maharashtra, India
Founded an ad-agency and worked extensively for Reliance Jio, Dentsu Aegis Network and Dubai based MNCs
• Launched Jio Dhan Dhana Dhan campaign for Reliance Jio
• Oversaw the daily content activity on several social media networks including, Facebook, Twitter, Instagram and others
• Established brand voice over social media, and across all channels
• Improved communications and processes necessary for optimum creative output
• Strategized and executed 3600 campaigns for AJIO, Pride of Cows, Morphy Richards, and Polycabs
• Partnered with Product managers to set product adoption goals and execution strategies
• Owner of all communication going out as a brand across all owned and earned platforms
• Tracked and analyzed performance, and drove adoption of our solutions
• Prepared/delivered presentation representing the creative with in-depth knowledge of the category
• Conceptualized the launch campaign of Daikin’s Air Purifier - Dubai
• Dubai - Emami and Dabur social media engagement increased by 500%
• Built brand identity and ensured right content on the right platform
• Used technology as an intervention to give an edge to the campaigns
• Shaped up digital strategies and crafted unique online user experiences
Dec 20198 mosJul 2020
Mumbai Metropolitan Region
Lead a Cannes Award winning team of copywriters & creatives to execute campaigns for brands like Skoda, Bridgestone, ITC, Ferrero Rocher, Sprite, Abbott, and Diageo.
• ITC’s experiential campaign saw 1000% rise in traffic
• Conceptualized and executed ZEE5 digital campaigns and strategies
• Diageo’s COVID-19 digital campaign saw a 300% rise in traffic
Oct 20181 y 1 moNov 2019
Mumbai
Dec 201711 moNov 2018
Mumbai
Feb 20179 moNov 2017
Mumbai
Jun 20133 y 8 moFeb 2017
Mumbai
Apr 20112 y 2 moJun 2013
New Delhi
Vaibhav’s AI Stack
Education
Bachelor's Degree, Animation and Multimedia
BIT Mesra Student-Industry Relations Cell
20083 yrs2011
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