Headline

Growth & Customer Acquisition Leader | Full-Funnel Strategy – Paid Media, CRM, SEO, Organic, ATL

About

Hi there! I have ~14 years of experience in marketing, working with businesses and startups to help them achieve growth through data-driven marketing and product optimization. As a team leader, I have successfully built and managed teams across various marketing functions, including performance marketing, affiliates, organic/SEO, retention, CRM and content. My technical background as a web developer in my early days, along with hands-on proficiency in various marketing tools, allows me to excel in full-stack marketing automations and implementations. Currently, I lead the marketing function at PharmEasy, working on high-growth acquisition targets across inorganic and organic channels. I have also gained in-depth knowledge of the OTA industry in the Middle East through my work at Holidayme, where I focused on CRM, SEO, and performance marketing initiatives with partners such as Trivago, Trip Advisor, Google, and Facebook. Previous to that, I have worked with digital agencies in helping brands with their SEO strategies at RDX and Tyche, both locally and internationally. In the past, I have also worked as an affiliate publisher with networks such as vCommission, Lifestreet Media, CPALead, Commission Junction, and Clickbank for monetising my own traffic assets. In 2022, I had the privilege of completing the Google Digital Insider Programme at the Indian School of Business, where I had the opportunity to work and interact with Proj. Jay Rao & Proj. Ranga, and with a cohort of ~60 of the top digital marketers in India. Do give a buzz! :) And ask me things like: - Take my money! Can you draw a budget, a media-mix, and tell us how you can reduce the CAC month on month? - What should be the ideal attribution window for our brand? - My emails are landing in spam! :( Can you fix it? - What's the best app retargeter in the industry? And how do you test it? - How to fight attribution and impression fraud across app and web? - What is programmatic? Do we need it? Why and when? - Can you design a CleverTap implementation document for our brand? - UAC vs FB vs Affiliates. What's the best acquisition channel for us and why? - We want to spend on digital branding! Can you help us with incrementality measurement? - One of our non-local SEO keywords is ranking 3rd in Dubai, but not in the top 50 in Abu Dhabi. Can you figure this out?

Location

Bengaluru

AI stack

claude code

codex

Work experience

Senior General Manager - Marketing at PharmEasy, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

General Manager - Marketing at PharmEasy, Oct 2022 - Mar 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Leadership: Have successfully built & nurtured a marketing team of 15+ specialists from scratch Business P&L: Have closely worked on the P&Ls with the founders & business heads for optimizations Customer Acquisition: Since June 2023, I have been spearheading customer acquisition for our pharma/medicine business, focusing on meeting GMV / user targets. Focus areas: Brand positioning, discounting strategies, CRM, branding, SEO, performance marketing, conversion optimizations across the funnel. Performance Marketing: Managed multi-crore budgets on acquisition and retention across verticals like medicines, OTC, diagnostics & surgeries - with focus on ROI and incrementality. Achieved a 2X improvement in chronic/high-LTV acquisitions and reduced CAC by ~30% in the last 2 years. Core focus areas: UAC, Google Search, Pmax, Facebook AAA, Criteo, DV360, and other experimental DSPs. Creatives & Branding: Implemented a combination of display, video & search for creative-first thinking across performance and branding campaigns. Owned branding campaigns across biddable, OTT & impact properties, resulting in clear 10-15% incremental business growth in baselines & improvement in performance campaigns. Content & SEO: Owned the strategy with SEO and content experts, deep involvement in technical SEO, content structures, and establishing EEAT authority. Achieved: 0 to ~15 Million user sessions/month organically.

AGM - Digital Marketing at PharmEasy, Oct 2020 - Dec 2022 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Dy. Manager - Digital Marketing at holidayme, Sep 2017 - Aug 2018 · 1 yr, Pune Area, India, Responsible for 70% of hotels GMV | 0-1M yearly SEO traffic | 30% uplift in overall revenue via CRM initiatives Led Metasearch partnerships with Trivago, Skyscanner, Trip advisor, Wego & Google hotel ads resulting in a 2X increase in orders and 150% increase in revenue while reducing cost per order by 20%. Owned the CRM journeys and comms, achieved uplift via hacks like exit intent comms & content personalization Led the eCommerce SEO strategy in English and Arabic, managed over 0.5 million SEO pages for hotels, holidays, flights, travel guides & blogs with a monthly traffic of 100k, built Middle East’s first travel guide. Owned product ownership for implementation of martech tools like CleverTap, Moengage, GA, Omniture (Adobe analytics), Zapier, Chatbots and API integrations with metasearch partners

Asst. Manager - Digital Marketing at holidayme, Jul 2015 - Aug 2017 · 2 yrs 2 mos, Pune, Maharashtra, India

Digital Marketing Consultant at Mrig Studios, Mrig.in - now shut, Mar 2013 - Jun 2015 · 2 yrs 4 mos, Mumbai Area, India, For Mrig, a home-grown tshirt business (D2C), helped them with P&L, GTM & product strategy with focus on profitability and marketing initiatives across CRM, product funnels & performance marketing. Cracked Facebook Ads for selling t-shirts, achieved unit economics break-even in 6 months at a spend scale of 20L monthly. Hacks like multi-adgroup creative layers, freebie / offer bundling & LP personalization helped.

Education

Electronics Engineering, Pillai Institute of Information Technology, Mumbai University