Vaibhav Benjamin T. profile photo 1 on Tal

Vaibhav Benjamin T.

Marketing & Growth Professional | Ex- Flipkart, Meesho, Pristyn Care | IIM-I (Batch of 2019)

Bengaluru

9+ years of work experience

Unparalleled Eats (SRV Enterprises)
May 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

Helping brands grow profitably on aggregators like Zomato & Swiggy across India. - 50+ Brands - 180+ Outlets - 220+ Cr GMV under management annually
Self-Employed
Jan 20179 yrs 11 mosPresent

I help startups, not-for-profits, and established businesses in their branding, marketing, and growth endeavors. Have Worked with 30+ clients so far in ed-tech, SaaS, health-tech, ed-tech & D2C Services Offered: 1. E-comm sales scaleup on aggregator platforms 2. Performance marketing across Google & Meta 3. Website optimization 4. Brand strategy 5. Social media management DM to know more
Flipkart
May 20241 yrApr 2025

Bengaluru, Karnataka, India

Driving category growth through strategic marketing & merchandising Major Responsibilities 1. Managing on and off-app traffic for overall GMV targets 2. Developing and executing GTM strategies for new product launches from brands 3. Liasoning between central, category, and brand teams for marketing initiatives across digital, influencer, CRM, and other ATL, BTL channels. 4. Helping with data-driven decisions thereby solving catalogs, discovery, pricing & product assortment initiatives category growth
Meesho
Jan 20231 yr 4 mosApr 2024

Bengaluru, Karnataka, India

Striving to deliver the right communication, to the right user at the right time- aesthetically, to improve the overall user experience on the app. Key Work Areas: -Homepage: Improving DAU and NMV by improving user navigation and browsing experience on the homepage -Meesho Mall: Scaling brands on the platform by working on cross functional problems pertaining to product, business, merchandising, on & off app branding and more. Do consider reaching out if you or someone you know wants to sell to the real Bharat with us.
Meesho
Mar 202211 mosJan 2023

Remote

Jumped in the Meesho rocketship at the first chance as it had been on my dream list since college. Worked in a women's apparel category to manage both supply & demand sides. The breadth of problems I got to solve helped me deepen my understanding of e-commerce & aggregator startups. Major Accomplishments: - Owned the PnL of a 25 Cr/month GMV Category by leading a team of 15+ BDs and KAMs - Grew the Topline by 2x in less than 8 months, from <30k orders to ~60k orders a day - Awarded Dream Team twice for sale coverage & discounts achieved during Diwali Sale - Solved Selection, Discovery, Search, and Return problems, to ensure overall category growth - Made the category 30%+ cheaper as compared to major competitor e-com players - Launched several in-app & paid marketing campaigns for user acquisition & cross-selling
Pristyn Care
Jan 20211 yr 3 mosMar 2022

Gurugram, Haryana, India

Pristyn Care is a category creator startup. The company has truly disrupted surgical segment of the healthcare sector in India with their unique asset light operating model and have altered patient experience right from discovery to post treatment care. It was ranked in LinkedIn’s Top Startups list twice and is currently valued over $1 Bn, making it one of the fastest unicorns in the Indian startup ecosystem. My humble contributions in the audacious journey, have been the following: - Managing budgets north of 30 lakhs/ month for lead-generation and remarketing for 30+ cities for the second largest category by volume - Increasing daily lead flow by more than 5x while controlling the CPLs and CAC - Running branding campaigns across YouTube, Display, Facebook and Instagram - Writing ad copies, optimizing UX and ideating photo and video creatives after analyzing user behavior through multiple metrics to increase CTR and Conversion Rates

Vaibhav’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
claude
claude
gemini
gemini
metaai
metaai
openai
openai

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA

Indian Institute of Management, Indore

20172 yrs2019
Indian Institute of Management, Indore

BA- Foundations of Management

Indian Institute of Management, Indore

20143 yrs2017

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Headline

Marketing & Growth Professional | Ex- Flipkart, Meesho, Pristyn Care | IIM-I (Batch of 2019)

About

I am a generalist with a knack for doing things differently. Which is why I decided to take the road less traveled by working with early-stage startups straight out of MBA. My journey has thus far been a very fulfilling roller coaster ride where I’ve worked in roles spanning- category management, growth, marketing, customer success, business development, strategy and product in a wide range of industries that include ecommerce, healthtech, SaaS, drones, advertising and more. When I am not geeking about creating things, I like to indulge myself in writing comedy sketches, social work, books, podcasts, music, movies, and adventure sports. Being an extrovert and an experience-monger, I love getting to know people. So, how about we take this to the chatbox now? :) Would be happy to help you with something that you are trying to achieve or just talk about the latest idea that intrigued you.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

gemini

metaai

openai

Work experience

Partner & Head of Marketing at Unparalleled Eats (SRV Enterprises), May 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, Helping brands grow profitably on aggregators like Zomato & Swiggy across India. - 50+ Brands - 180+ Outlets - 220+ Cr GMV under management annually

Freelance Marketing at Self-Employed, Jan 2017 - Present · 9 yrs 11 mos, I help startups, not-for-profits, and established businesses in their branding, marketing, and growth endeavors. Have Worked with 30+ clients so far in ed-tech, SaaS, health-tech, ed-tech & D2C Services Offered: 1. E-comm sales scaleup on aggregator platforms 2. Performance marketing across Google & Meta 3. Website optimization 4. Brand strategy 5. Social media management DM to know more

Senior Manager at Flipkart, May 2024 - Apr 2025 · 1 yr, Bengaluru, Karnataka, India, Driving category growth through strategic marketing & merchandising Major Responsibilities 1. Managing on and off-app traffic for overall GMV targets 2. Developing and executing GTM strategies for new product launches from brands 3. Liasoning between central, category, and brand teams for marketing initiatives across digital, influencer, CRM, and other ATL, BTL channels. 4. Helping with data-driven decisions thereby solving catalogs, discovery, pricing & product assortment initiatives category growth

Category Marketing at Meesho, Jan 2023 - Apr 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Striving to deliver the right communication, to the right user at the right time- aesthetically, to improve the overall user experience on the app. Key Work Areas: -Homepage: Improving DAU and NMV by improving user navigation and browsing experience on the homepage -Meesho Mall: Scaling brands on the platform by working on cross functional problems pertaining to product, business, merchandising, on & off app branding and more. Do consider reaching out if you or someone you know wants to sell to the real Bharat with us.

Category Management at Meesho, Mar 2022 - Jan 2023 · 11 mos, Remote, Jumped in the Meesho rocketship at the first chance as it had been on my dream list since college. Worked in a women's apparel category to manage both supply & demand sides. The breadth of problems I got to solve helped me deepen my understanding of e-commerce & aggregator startups. Major Accomplishments: - Owned the PnL of a 25 Cr/month GMV Category by leading a team of 15+ BDs and KAMs - Grew the Topline by 2x in less than 8 months, from <30k orders to ~60k orders a day - Awarded Dream Team twice for sale coverage & discounts achieved during Diwali Sale - Solved Selection, Discovery, Search, and Return problems, to ensure overall category growth - Made the category 30%+ cheaper as compared to major competitor e-com players - Launched several in-app & paid marketing campaigns for user acquisition & cross-selling

Digital Marketing Manager at Pristyn Care, Jan 2021 - Mar 2022 · 1 yr 3 mos, Gurugram, Haryana, India, Pristyn Care is a category creator startup. The company has truly disrupted surgical segment of the healthcare sector in India with their unique asset light operating model and have altered patient experience right from discovery to post treatment care. It was ranked in LinkedIn’s Top Startups list twice and is currently valued over $1 Bn, making it one of the fastest unicorns in the Indian startup ecosystem. My humble contributions in the audacious journey, have been the following: - Managing budgets north of 30 lakhs/ month for lead-generation and remarketing for 30+ cities for the second largest category by volume - Increasing daily lead flow by more than 5x while controlling the CPLs and CAC - Running branding campaigns across YouTube, Display, Facebook and Instagram - Writing ad copies, optimizing UX and ideating photo and video creatives after analyzing user behavior through multiple metrics to increase CTR and Conversion Rates

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

BA- Foundations of Management, Indian Institute of Management, Indore