Headline

Brand and Social Marketeer | Ex-Swiggy | Campaign psychology & Brand strategy

About

I decode brand campaigns and consumer behaviour for 59K+ marketers, founders and brand folks. I've spent the last 4 years in brand and growth marketing, most recently at Swiggy where I led everything from wild brand collabs (food × OTT × pop culture) to hyper-local DOOH campaigns targeted down to the pincode. Before that, I was at Arva health, Schbang working on brand strategy for major clients, and at Blitzllama (YC W22) building growth engines from scratch- email campaigns that actually converted, not just looked pretty. What I'm good at: taking a brand from "oh that's nice" to "wait, how did they do that?" I think about marketing the way most people think about their fantasy cricket team: obsessively, strategically, and with way too many opinions. The stuff I nerd out over: brand activations, OOH/DOOH, GTM for new markets, social media that doesn't feel like social media, and finding the one insight in the data that changes the whole campaign.

Location

India

AI stack

notion

ollama

Work experience

Brand Manager at PlayBlue, Aug 2026 - Present · 2 mos, Bengaluru, Brand for PlayBlue- Home of Sport, a next-generation omnichannel sports destination bringing together gear, brands, expertise, community, and experiences for everyone from first-timers to serious athletes.

Senior Executive - Brand Marketing at Swiggy, Mar 2025 - Aug 2025 · 6 mos, Bengaluru, Led brand marketing for Swiggy Food across brand collaborations, product launches, DOOH, and city-level GTM- basically, if it touched the consumer, it def crossed my desk. → Conceptualised and executed brand × pop culture collabs (food × OTT, trending moments) that drove organic buzz and social pickup. → Owned launch campaigns for new verticals- high-protein menus, campus drops, corporate offerings: from strategy through creative execution. → Built hyper-local DOOH targeting frameworks down to the pincode level, bringing precision to a traditionally broad channel. → Rolled out the Swiggy Gourmet Charter: a pooled-budget digital plan for premium restaurant partners using influencer reels, Reddit, and Meta ads. Result: lower CAC, higher ROAS. → Designed city-level GTM playbooks for Tier 2/3 expansion with localised creatives and ATL/BTL touchpoints- drove double-digit MAU growth in new markets. → Went on-ground with restaurant partners to fix marketing hygiene issues, and improve discoverability, food images and brand banners uploaded: the unsexy work that actually moves orders.

Marketing Associate (Social and Brand Marketing) at Swiggy, Aug 2024 - Feb 2025 · 7 mos, Ran Swiggy Food's social media- from brainstorming at 11 PM to watching it go live and hoping the internet would be kind. → Owned end-to-end social content for Swiggy Food across platforms: ideation, scripting, creative briefing, and publishing. → Led social media coverage and content ideation for Swiggy CreatorCon — India's largest food creator meet-up. → Managed the social calendar, trend-jacking pipeline, and community engagement across channels. Partnered with some seriously cool brands (👀 Google, Subway, and 15+ more) to roll out co-branded campaigns that got everyone talking- and ordering. Juggled the chaos of Diwali, Durga Puja, Christmas, New Year, and Valentine’s campaigns: all while pulling 150 million+ impressions across platforms. Worked cross-functionally with internal teams, agencies, and vendors- basically ran a mini-agency inside Swiggy to keep campaigns smooth, on-brand, and fast. Got nerdy with Sprinklr dashboards- tracking what’s working, what’s flopping, and how we stack up against competition. Turned those insights into real strategy tweaks. Rolled out social campaigns for Fasting Mode, Bolt, International Orders, Daily, and Group Ordering- boosted traffic and got thousands of users to try new app features. (Kyoorious, Mommy and GoodAdsMatter winner)

Marketing Executive at Arva Health, Apr 2024 - Jul 2024 · 4 mos

Growth Marketing Manager at Blitzllama (YC W22), Jul 2023 - Mar 2024 · 9 mos

Internship at Blitzllama (YC W22), Apr 2023 - Jul 2023 · 4 mos

Education

Strategic marketing and AI, Masters' Union

Bachelor of Dental Surgery, Advanced Rotary Endodontist (AAE- Bengaluru), Modern Dental College and Research Center