Headline

Growth Leader | Marketing Director | Driving CAC Reduction, 10x Revenue Growth & GTM Strategy | Mobility | Consumer Tech | B2C

About

Growth-focused Marketing & Strategy Leader with 10+ years of experience scaling B2C businesses in mobility, logistics, and consumer tech. ✅ Scaled ARR to $8M in 20 months for Porter PnM ✅ Reduced CAC by 25% and improved retention by 15% ✅ Managed marketing budgets of ₹10 Cr+ and led teams of 10–100+ My leadership philosophy centers on empowering high-performing teams; I've successfully led and mentored teams of 8+ marketers and analysts, driving 2x pipeline growth and facilitating sustainable market expansion. I am adept at Go-to-Market strategy, brand positioning, and demand generation, with hands-on experience in Product-Led Growth (PLG) and lifecycle marketing. My digital and performance marketing acumen spans SEO/SEM, PPC, programmatic advertising, Conversion Rate Optimization (CRO), and leveraging influencer and affiliate marketing channels. Data is at the core of my decisions, utilizing platforms like Google Analytics 4, Metabase, and various CRM & Marketing Automation tools to inform strategy and optimize campaigns. I am passionate about leveraging innovative strategies and data-driven insights to unlock new growth opportunities and build strong, scalable marketing functions. I thrive on tackling real-world challenges and transforming them into tangible business successes

Location

Bengaluru

AI stack

claude code

claude

lovable

perplexity

ChatGPT

Fireflies.ai

Work experience

Growth Manager at GSM - Xanh SM, Feb 2026 - Present · 8 mos, Bengaluru, 1. Executed end-to-end GTM strategy for Green SM's India market launch driving 400K+ app installs within 20 days and #1 in Travel category on Apple App Store India 2. Led cross-functional collaboration with agency partners to define brand positioning, creative and social media strategy from the ground up 3. Identified drop-off cohorts from existing user base and executed targeted CRM campaigns, driving 10K+ incremental trips in 2 weeks at zero acquisition cost 4. Leveraged AI for data extraction, CRM communication, and campaign analysis; own monthly growth planning and reporting for Vietnam leadership

Head of Growth at DriveU, Jul 2024 - Feb 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India, Reduced CAC by 25% and grew monthly transacting users by 30% in 4 months. Boosted organic traffic 38% (40K→55K/month) with brand & BTL campaigns. Forged partnerships with MSIL, BookMyShow and District.

Marketing and Growth Head at SundayGrids, Mar 2023 - Jun 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Scaled daily sales 9× (₹0.3L→₹2.6L) through demand-gen & partnerships. Launched trial subscription model → +30% conversions. Implemented Zoho CRM + GA4, reducing lead response time by 25%

Senior Manager - Acquisition Retail Customers at Porter, Oct 2022 - Mar 2023 · 6 mos, Bangalore Urban, Karnataka, India, Scaled ARR to $8M and team from 10 → 100+ FTEs. Reduced lead response time 30 min → <1 min, boosting conversions. Managed ₹1 Cr+ budget, delivering 4.5× revenue in 6 months.

Senior Marketing Manager at Porter, Oct 2021 - Sep 2022 · 1 yr, Bangalore Urban, Karnataka, India

Marketing Manager at Porter, Apr 2021 - Sep 2021 · 6 mos, Bengaluru, KA, India

Solutions Specialist at LeadSquared, Apr 2019 - Oct 2019 · 7 mos, Bangalore, ● Designed and implemented LeadSquared’s CRM and Marketing Automations for prominent brands, achieving a turnaround time of less than 5 minutes. ● Led a team of 3 Implementation consultants, delivering exceptional results for multiple clients. ● Collaborated with the Product Team to enhance customer product experience and facilitate upselling.

Education

Executive MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Young Leaders Program, Business Administration and Management, General, Indian Institute of Management Bangalore

Public links

utkarshsinha.lovable.app: https://utkarshsinha.lovable.app/