Headline

Brand Strategy | Turning Ideas into Brand Identities | Content & Growth

About

I'm driven by ideas that need to become real — I don't stay satisfied with a concept on paper; I want to see it built, tested, and refined. My thinking naturally leans toward strategy and brand before execution. Given a problem, I default to exploring multiple approaches before committing to one — a habit shaped by building things from the ground up rather than following a fixed process. I'm equally comfortable shaping how a brand looks and feels, and engaging directly with people to bring an idea to life — from creative direction to hands-on outreach and negotiation. This range comes from experience across design, strategy, and direct client/customer interaction.

Location

Greater Delhi Area

AI stack

antigravity

claude

codex

gemini

lovable

Canva Magic Studio

Work experience

Student at IILM, Aug 2023 - Present · 3 yrs 2 mos, Greater Noida

Brand Associate at SKB RealTech, Jun 2025 - Oct 2025 · 5 mos, Greater Noida, Orchestrated and executed integrated digital marketing campaigns across multiple channels, resulting in a 35% increase in brand visibility and engagement metrics within three months. Developed diverse creative assets including graphics and videos, contributing to a 20% boost in audience interaction and enhancing overall content effectiveness

Co-Founder at Rupkala.fashion, Mar 2025 - Aug 2025 · 6 mos, Greater Noida, Founded and built Rupkala end-to-end — brand identity, logo, e-commerce site, and social media presence for a Gen-Z streetwear label. Managed design, content, and go-to-market independently.

Co-Founder at Spectra, Dec 2024 - Feb 2026 · 1 yr 3 mos, New Delhi, Spectra was a startup that bridged the gap between businesses and budding talent. We took on freelancing projects from clients, ensuring high-quality delivery by leveraging the skills of talented student interns. Our model didn't just benefit businesses by providing cost-effective solutions — it empowered students with real-world experience and fair compensation. Spectra retained less of the project earnings for operations, while the larger share went directly to students as their pay. By combining the flexibility of freelancing with the impact of internships, Spectra redefined how businesses and students could collaborate. Clients got quality delivery, students gained real opportunities, and together we explored a new way of working. Website: spectralive.in Designed and led by Utkarsh (Co-Founder); founded by Sparsh (Founder)

Development Team Lead at PW (PhysicsWallah), Dec 2024 - Mar 2025 · 4 mos, Noida, In my role at Physics Wallah as a Team Lead, I handled: Leading the Design and Development Teams: Oversaw both designers and developers, ensuring smooth collaboration between the two teams and seamless project execution. Drove productivity by aligning both teams' efforts with company goals to deliver better products. UI/UX Design Work: Designed user-friendly interfaces as a UI/UX Designer Intern. Focused on enhancing the overall user experience through creative and effective design solutions.

Education

Bachelor of Technology, Core, IILM

student, PCM, Vishwa Bharti Public School - India

Public links

skb-realtech.my.canva.site: https://skb-realtech.my.canva.site/utkarsh-kumar12