Headline

VP Growth- Revenue & Product @ Jar | Ex-Flipkart, Bounce, Ola | IIT BHU

About

Growth doesn’t happen by accident. It happens when product, data, intuition, and relentless execution come together. Over the past 8+ years, I’ve been fortunate to lead growth, retention, and revenue initiatives across some of India’s most dynamic consumer companies — from Ola to Flipkart, Bounce, and now at Jar, where we’re building financial habits for Bharat, starting with something everyone trusts: gold. At Jar, I’ve had the opportunity to: Build and lead the growth function end-to-end — product, lifecycle, monetization, retention Drive user-first experiments rooted in behavior, not just metrics Build systems that don’t just acquire users, but keep them Create a culture where no-degrowth is the only acceptable baseline My approach blends deep data instinct with consumer empathy — especially for users who’ve never invested digitally before. If you're building in fintech, consumer products, or solving for Bharat with a trust-first mindset, I’d love to exchange notes. Always up for jamming on growth loops, retention stories, or how to build habits that actually stick. Let’s connect.

Location

Greater Bengaluru Area

Work experience

VP Growth- Revenue & Product at Jar, Feb 2022 - Present · 4 yrs 7 mos, Bengaluru, Karnataka, India, Own end-to-end Revenue & Product charter; scaled MAUs from X Mn → Y Mn, DAUs from X → Y, and monthly GMV from ₹X Cr → ₹Y Cr (XXx growth). Improved core Product funnel metrics through structured experimentation — Activation X% → Y%, M1 Retention X% → Y%, M6 Retention X% → Y%, WoW Retention X% → Y%. Increased ARPU from ₹X → ₹Y/month by driving product-led monetization (pricing experiments, spread optimization, bundling, contextual triggers). Built scalable habit-forming growth loops (streaks, nudges, lifecycle automation, event-led spikes) improving revenue predictability and cohort LTV by X%+. Institutionalized high-velocity A/B experimentation across onboarding, lifecycle and monetization flows; established cohort dashboards and weekly growth operating rhythm. Built and led a X–Y member cross-functional team across Product, Growth, Analytics & Engineering; aligned org-level OKRs to revenue, retention and profitability. Ensured every feature shipped had a clear growth hypothesis and measurable business impact, driving sustainable, retention-led scale rather than short-term spikes.

Senior Manager at Flipkart, Dec 2020 - Feb 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Revamped pricing strategy, increasing portfolio margin from 4-5% to 9.4% through innovative product categorization. • Developed a Pricing Index to monitor competitiveness across five cities, enhancing market responsiveness. • Reduced liquidation inventory loss from 25% to 10%, achieving monthly savings of approximately ₹1.5 Cr.

Senior Manager at Bounce, Apr 2020 - Dec 2020 · 9 mos, India, • Spearheaded pricing optimization initiatives, resulting in a 23% increase in revenue per kilometer. • Designed and executed experiments analyzing supply-demand variances across Bangalore. • Achieved a cost management target of INR 0.6/km CM3 while reducing burn rates from 15% to 6%.

Manager- Revenue & Growth at Bounce, Jun 2019 - Mar 2020 · 10 mos, Greater Bengaluru Area, • Spearheaded initiatives to enhance ride volume and GMV for Bounce in Bangalore, achieving a 3x increase in daily rides & 4.5x in GMV by optimising the pricing rules • Optimized demand-supply dynamics, resulting in a 36% improvement in bike searches within 300m, basically the good searches which optimizes the conversions • Implemented personalized offerings that boosted week-over-week retention by 14%.

Program Manager at Ola (ANI Technologies Pvt. Ltd), Apr 2018 - Jun 2019 · 1 yr 3 mos, Greater Bengaluru Area, • Spearheaded the design and implementation of customer surveys to enhance the Net Promoter Score (NPS) across multiple markets. • Collaborated with cross-functional teams to identify and address customer pain points, improving overall customer experience. • Achieved annual savings of INR 30 Cr. by optimizing Car Acquisition Costs through policy revamps and forecasting models.

Associate Program Manager at Ola (ANI Technologies Pvt. Ltd), Apr 2017 - Mar 2018 · 1 yr, Bengaluru, Karnataka, India, • Revamped the investigation process for SRT cases, achieving a 90% SLA compliance rate. • Developed an escalation matrix and ticket closure guidelines to streamline operations. • Implemented a training program for ~40K drivers, resulting in a 30% reduction in safety complaints.

Management Trainee at Ola (ANI Technologies Pvt. Ltd), Jul 2016 - Mar 2017 · 9 mos, Bengaluru, Karnataka, India, • Achieved a 30% reduction in customer complaints by enhancing the Driver Performance Engine. • Developed automated dashboards to monitor complaint percentages based on partner actions. • Utilized CRM, DRM, and Microstrategy tools to analyze key business metrics. • Gained hands-on experience with SQL for data extraction from Qubole and MySQL databases.

Data Analyst at Indian Institute of Management, Bangalore, May 2014 - Jul 2014 · 3 mos, Greater Bengaluru Area, • Collaborated with the Association of Democratic Reforms (ADR) under the mentorship of Prof. Trilochan Sastry. • Analyzed complex reports detailing candidates' financial and criminal backgrounds. • Presented findings through tables, charts, and graphs utilizing MS Excel for clarity and impact. • Enhanced data visualization skills while contributing to the transparency of electoral processes.

Education

Integrated Dual Degree (B.Tech + M.Tech), Ceramic Sciences and Engineering, Indian Institute of Technology - Banaras Hindu University (IIT-BHU), Varanasi

All India Senior Secondary Certificate Examination, Physics, Chemistry, Mathematics, Ess Ess Convent Sr. Sec. School