Headline

Digital Marketing Specialist | Influencer & B2B Campaigns | Driving B2B and B2C Growth

About

RiiFFS PARFUMS leverages my expertise in digital marketing to manage end-to-end campaigns across global B2B and B2C markets. As a Digital Marketing Specialist, I oversee social media strategy, influencer collaborations, and ensuring a cohesive brand presence. Managing multiple social platforms, I contribute to impactful campaigns that enhance engagement and business growth. My approach integrates data-driven strategies with creativity. My focus on collaboration and performance analysis guides content planning, enabling the brand to adapt to market trends effectively. Passionate about branding and digital innovation, I aim to drive sustainable growth and meaningful connections.

Location

Mumbai Metropolitan Region

Work experience

Digital Marketing Specialist – Influencer & B2B Campaigns at RiiFFS PARFUMS, Apr 2024 - Present · 2 yrs 3 mos, Mumbai, Maharashtra, India, As a Senior Digital Marketing Executive, I lead and manage end-to-end digital marketing operations across national and international markets for both B2B and B2C channels. I oversee social media strategy, influencer marketing, e-commerce coordination, and content production to ensure impactful brand presence and business growth. Key Responsibilities: Managing 7 Instagram accounts, Facebook Pages, TikTok, Pinterest, YouTube, Fragrantica, and Google My Business with a focus on content strategy and brand consistency. Leading Indian and international influencer marketing campaigns, including in-store activations to drive footfall and engagement. Handling B2C website operations and coordinating with developers and agencies for the B2B website targeting international leads. Overseeing domain management, new product uploads, and website content across platforms. Planning and executing new product photoshoots and visual assets with CGI and AI creative agencies. Creating monthly content calendars aligned with product priorities, seasonal promotions, and market trends. Developing 12–13 product catalogues for Beautyworld Middle East Exhibition, supporting global business expansion. Running Meta (Instagram/Facebook) and TikTok ad campaigns, and managing social and outdoor advertising efforts. Collaborating with design teams for banners, website creatives, and cross-platform assets. Reviewing and approving content to ensure alignment with brand tone, quality, and guidelines. Managing Alibaba listings and communication for international B2B growth. Monitoring and responding to customer messages across all digital platforms. Supporting the sales team in generating and converting national and international B2B leads. Mentoring internal teams and solving operational challenges to ensure smooth execution. Planned and executed Meta B2B lead generation campaigns, delivering qualified leads directly to the sales team for conversion.

Senior Digital Marketing Executive at RiiFFS PARFUMS, Apr 2022 - Jan 2024 · 1 yr 10 mos, Mumbai, Maharashtra, India, Managed and strategized content across 7 Instagram accounts, Facebook Pages, Pinterest, and Google My Business with consistent brand messaging. Led Indian influencer campaigns to boost brand awareness and engagement. Oversaw B2C website operations and coordinated B2B website development for international lead generation. Handled domain management, site maintenance, and new product uploads with the development team. Directed product photoshoots and collaborated on content creation with agencies. Planned monthly content calendars aligned with product strategy and seasonal campaigns. Analyzed product performance to guide content focus on active and discontinued items. Designed 12–13 product catalogues for Beautyworld Middle East and global sales initiatives. Responded to social media inquiries and supported lead conversion for B2B and B2C. Reviewed and approved all content to ensure brand consistency and quality. Identified and secured new B2B opportunities, driving national and international growth. Managed and optimized Alibaba listings to expand international B2B presence.

Assistant Digital Marketing Manager – Social Media & Influencer Marketing at A.A.ATTARWALA & CO., Jan 2021 - Apr 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India, Managed the company's social media presence across platforms, especially Instagram, ensuring consistent branding and engaging content. Coordinated with creative agencies for social media campaigns, product photoshoots, and video content planning. Conceptualized content ideas for product promotions, launch campaigns, and influencer collaborations. Handled e-commerce platform listings and performance on Amazon, Flipkart, Meesho, Snapdeal, Nykaa, and Purplle. Prepared performance reports and insights to track social media growth and campaign performance. Oversaw influencer marketing initiatives by coordinating with influencers and agencies for collaborations and promotions. Managed and maintained the company's digital assets, including domains and website-related tasks. Worked on product catalogs, ensuring proper branding and accurate listing for digital and print media. Assisted in planning and executing new product launch campaigns and photo/video shoots.

Education

Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services, University of Mumbai