---
title: "Urvish Sukhadia - Program Manager - Revenue Growth in India | Tal"
description: "Meet Urvish Sukhadia, Program Manager - Revenue Growth @Shopdeck | Brand Management @ Manyavar-Mohey | MBA, IIM Shillong | B.Tech, PDEU based in India. AI stack includes aistudio, anthropic apis, and claude code."
image: "https://tal.club/meet/urvish-sukhadia/share-image"
---

# Urvish Sukhadia on Tal

## Headline

Program Manager \- Revenue Growth @Shopdeck \| Brand Management @ Manyavar\-Mohey \| MBA, IIM Shillong \| B\.Tech, PDEU

## About

I started as a mechanical engineer researching nano\-materials, did an MBA at IIM Shillong, and have spent the last three years building things that move revenue At Manyavar, I helped reposition a heritage bridal brand for a younger, digital\-first audience and led the 0\-to\-1 launch of a new festive sub\-brand — from naming and identity to website, campaigns, and go\-to\-market\. I also ran a targeted productivity program across high\-potential stores that meaningfully lifted sales\-per\-sqft\. At ShopDeck, I lead AI\-led growth charters for the Revenue P&L\. I shipped an in\-house AI Creative Suite that automates how thousands of small D2C sellers generate, test, and scale ad creatives — solving a real bottleneck in how SMBs grow online\. I also built ShopDeck Creator Hub, a marketplace that democratizes influencer marketing for sellers who could never afford it before\. What I care about: hard problems, clean diagnoses, and shipping work the P&L can feel\. What I'm good at: turning ambiguous business goals into cross\-functional programs that actually land\. Open to high\-ownership roles in strategy, revenue, growth, and product across consumer, D2C, and AI\-led businesses

## Location

India

## AI stack

aistudio

anthropic apis

claude code

claude

elevenlabs

notebooklm

## Work experience

Program Manager \- Revenue Growth at ShopDeck, Feb 2025 \- Present · 1 y 8 mo, Bengaluru, Joined ShopDeck — a D2C enablement platform that helps SMB sellers \(currently on Meesho, Myntra, Amazon\) launch and scale their own D2C channel at zero upfront cost — to lead Revenue Growth charters and own the P&L for mid\-stage sellers\. Lead a 12\-member cross\-functional team spanning Program, Product, Category, and Marketing\. Within 6 months, scaled the business from $4\.5M to $8M ARR by leading 0\-to\-1 AI\-led growth programs that fundamentally changed how sellers grow on the platform\. Key wins: 2x'd ACV from $5K to $10K for 1,000\+ M3\+ sellers by diagnosing profitability — not GMV — as the real growth ceiling\. Designed and owned the company\-wide BHAG to lift creative\-spend share from 25% to 50%, unlocking ROAS expansion and lower CPP\. Conceptualized and shipped the AI Creative Suite \(0\-to\-1\) with Product and Tech — an in\-house platform that auto\-generates, tests, and scales AI video and banner ads\. Lifted Order/Active\-Seller by 30% and solved the manual creative\-production bottleneck for 1,000\+ sellers\. Added $1\.8M ARR by launching a success\-based Creator Marketplace that democratized influencer marketing for SMB sellers\. Designed value prop, led dual\-sided GTM, and onboarded 1,000\+ creators with 80% seller adoption in launch quarter\. Held 100% NRR across the M3\+ revenue cohort by authoring the seller growth & scaling playbook — orchestrated cross\-functional execution across Product, Tech, Marketing, Category, and Sales\. Scope: Program Management, Revenue Growth, Business Strategy, GTM, AI/GenAI Product, Performance Marketing, P&L Ownership, Team Leadership, Cross\-functional Leadership, D2C, E\-commerce

Marketing Manager \- Brand Strategy at Vedant Fashions Limited \- Manyavar\-Mohey, Jul 2023 \- Feb 2025 · 1 y 7 mo, Kolkata, Joined Vedant Fashions Limited \(Manyavar & Mohey\) — India's largest wedding and celebration wear company with 650\+ stores and a strong D2C presence — as Manager, Brand Strategy, reporting to the CMO\. Worked cross\-functionally with 15\+ stakeholders across Brand, E\-commerce, Performance Marketing, Retail, Category, and external creative & research agencies to drive brand and revenue programs\. Owned brand strategy, new category launches, market expansion, and integrated marketing across digital and offline channels — driving brand equity, GTM, and ROI for category and store\-level marketing programs\. Key wins: Generated 21% YoY growth via new category launch, new market entry, and sharper customer acquisition strategies\. Captured 10% top\-line uplift by pitching MD\-approved business plan for a new Short Kurta category — expanding addressable audience, lifting LTV, and enabling cross\-sell with Kurta and Indo\-Western SKUs\. Drove PLP traffic up 35% and cut CPC by 48% vs\. other categories by engineering a sharper targeting strategy across in\-market and retargeting cohorts\. Achieved ROAS of 25 on Myntra \(EORS\) and 10 on the brand D2C — promoted the category during peak sale events and lifted on\-site conversion rate by 45%, maximizing ad\-spend efficiency across marketplace and owned channels\. Spearheaded 0\-to\-1 launch of digital\-first festive brand 'Diwas by Manyavar' \(projected ?100 Cr\+ topline by FY26\)\. Built end\-to\-end brand identity \(personality, archetype, positioning, UVP\), partnered with e\-commerce to ship the website in 3 weeks, and reached 2 Cr\+ audience with 1\.5 Mn\+ impressions in 2 weeks via influencer\-led launch\. Boosted Sales/sqft by 20% across 100 high\-potential stores via a ?15 Cr\+ targeted marketing program\. Selected top\-100 from 650\+ stores via strategic bucketing and ran a multi\-channel push \(OOH, Print, GMB, omni\-CLM\) generating 1 Cr\+ impressions and a 2% conversion rate vs\. industry 0\.5–0\.7%\. Anchored strategic repositioning of Mohey from a bridal\-only to a full wedding\-wear brand via IPSOS\-led research \(50\+ IDIs, 1,000\+ surveys\), broadening category TAM\. Scope: Brand Strategy, Marketing Strategy, Category Management, GTM, Digital Marketing, Performance Marketing, Campaign Management, Market Research, Stakeholder Management, Cross\-functional Leadership\.

Management Trainee at Vedant Fashions Limited \- Manyavar\-Mohey, Apr 2023 \- Jul 2023 · 3 mo, Kolkata

Market Research Intern at Vedant Fashions Limited \- Manyavar\-Mohey, Apr 2022 \- Jul 2022 · 3 mo, Kolkata, West Bengal, India

Office Bearer at Placement Preparation Committee, IIM Shillong, Oct 2021 \- Apr 2023 · 1 yr 7 mos, On\-site, Crafted a comprehensive placement training module for over 500 students and facilitated 350\+ personal interviews, 100\+ group discussions and 20\+ workshops\. Archived 100% placements for two consecutive batches

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Shillong

Bachelor of Technology \- BTech, Mechanical Engineering, Pandit Deendayal Energy University

[View the original profile](https://tal.club/meet/urvish-sukhadia)

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