Headline

Program Manager - Revenue Growth @Shopdeck | Brand Management @ Manyavar-Mohey | MBA, IIM Shillong | B.Tech, PDEU

About

I started as a mechanical engineer researching nano-materials, did an MBA at IIM Shillong, and have spent the last three years building things that move revenue At Manyavar, I helped reposition a heritage bridal brand for a younger, digital-first audience and led the 0-to-1 launch of a new festive sub-brand — from naming and identity to website, campaigns, and go-to-market. I also ran a targeted productivity program across high-potential stores that meaningfully lifted sales-per-sqft. At ShopDeck, I lead AI-led growth charters for the Revenue P&L. I shipped an in-house AI Creative Suite that automates how thousands of small D2C sellers generate, test, and scale ad creatives — solving a real bottleneck in how SMBs grow online. I also built ShopDeck Creator Hub, a marketplace that democratizes influencer marketing for sellers who could never afford it before. What I care about: hard problems, clean diagnoses, and shipping work the P&L can feel. What I'm good at: turning ambiguous business goals into cross-functional programs that actually land. Open to high-ownership roles in strategy, revenue, growth, and product across consumer, D2C, and AI-led businesses

Location

India

AI stack

aistudio

anthropic apis

claude code

claude

elevenlabs

notebooklm

Work experience

Program Manager - Revenue Growth at ShopDeck, Feb 2025 - Present · 1 y 8 mo, Bengaluru, Joined ShopDeck — a D2C enablement platform that helps SMB sellers (currently on Meesho, Myntra, Amazon) launch and scale their own D2C channel at zero upfront cost — to lead Revenue Growth charters and own the P&L for mid-stage sellers. Lead a 12-member cross-functional team spanning Program, Product, Category, and Marketing. Within 6 months, scaled the business from $4.5M to $8M ARR by leading 0-to-1 AI-led growth programs that fundamentally changed how sellers grow on the platform. Key wins: 2x'd ACV from $5K to $10K for 1,000+ M3+ sellers by diagnosing profitability — not GMV — as the real growth ceiling. Designed and owned the company-wide BHAG to lift creative-spend share from 25% to 50%, unlocking ROAS expansion and lower CPP. Conceptualized and shipped the AI Creative Suite (0-to-1) with Product and Tech — an in-house platform that auto-generates, tests, and scales AI video and banner ads. Lifted Order/Active-Seller by 30% and solved the manual creative-production bottleneck for 1,000+ sellers. Added $1.8M ARR by launching a success-based Creator Marketplace that democratized influencer marketing for SMB sellers. Designed value prop, led dual-sided GTM, and onboarded 1,000+ creators with 80% seller adoption in launch quarter. Held 100% NRR across the M3+ revenue cohort by authoring the seller growth & scaling playbook — orchestrated cross-functional execution across Product, Tech, Marketing, Category, and Sales. Scope: Program Management, Revenue Growth, Business Strategy, GTM, AI/GenAI Product, Performance Marketing, P&L Ownership, Team Leadership, Cross-functional Leadership, D2C, E-commerce

Marketing Manager - Brand Strategy at Vedant Fashions Limited - Manyavar-Mohey, Jul 2023 - Feb 2025 · 1 y 7 mo, Kolkata, Joined Vedant Fashions Limited (Manyavar & Mohey) — India's largest wedding and celebration wear company with 650+ stores and a strong D2C presence — as Manager, Brand Strategy, reporting to the CMO. Worked cross-functionally with 15+ stakeholders across Brand, E-commerce, Performance Marketing, Retail, Category, and external creative & research agencies to drive brand and revenue programs. Owned brand strategy, new category launches, market expansion, and integrated marketing across digital and offline channels — driving brand equity, GTM, and ROI for category and store-level marketing programs. Key wins: Generated 21% YoY growth via new category launch, new market entry, and sharper customer acquisition strategies. Captured 10% top-line uplift by pitching MD-approved business plan for a new Short Kurta category — expanding addressable audience, lifting LTV, and enabling cross-sell with Kurta and Indo-Western SKUs. Drove PLP traffic up 35% and cut CPC by 48% vs. other categories by engineering a sharper targeting strategy across in-market and retargeting cohorts. Achieved ROAS of 25 on Myntra (EORS) and 10 on the brand D2C — promoted the category during peak sale events and lifted on-site conversion rate by 45%, maximizing ad-spend efficiency across marketplace and owned channels. Spearheaded 0-to-1 launch of digital-first festive brand 'Diwas by Manyavar' (projected ?100 Cr+ topline by FY26). Built end-to-end brand identity (personality, archetype, positioning, UVP), partnered with e-commerce to ship the website in 3 weeks, and reached 2 Cr+ audience with 1.5 Mn+ impressions in 2 weeks via influencer-led launch. Boosted Sales/sqft by 20% across 100 high-potential stores via a ?15 Cr+ targeted marketing program. Selected top-100 from 650+ stores via strategic bucketing and ran a multi-channel push (OOH, Print, GMB, omni-CLM) generating 1 Cr+ impressions and a 2% conversion rate vs. industry 0.5–0.7%. Anchored strategic repositioning of Mohey from a bridal-only to a full wedding-wear brand via IPSOS-led research (50+ IDIs, 1,000+ surveys), broadening category TAM. Scope: Brand Strategy, Marketing Strategy, Category Management, GTM, Digital Marketing, Performance Marketing, Campaign Management, Market Research, Stakeholder Management, Cross-functional Leadership.

Management Trainee at Vedant Fashions Limited - Manyavar-Mohey, Apr 2023 - Jul 2023 · 3 mo, Kolkata

Market Research Intern at Vedant Fashions Limited - Manyavar-Mohey, Apr 2022 - Jul 2022 · 3 mo, Kolkata, West Bengal, India

Office Bearer at Placement Preparation Committee, IIM Shillong, Oct 2021 - Apr 2023 · 1 yr 7 mos, On-site, Crafted a comprehensive placement training module for over 500 students and facilitated 350+ personal interviews, 100+ group discussions and 20+ workshops. Archived 100% placements for two consecutive batches

Education

Master of Business Administration - MBA, Indian Institute of Management, Shillong

Bachelor of Technology - BTech, Mechanical Engineering, Pandit Deendayal Energy University